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“Powerful people don’t make excuses” With Author Amy Stanton

“Powerful people don’t make excuses.” Dr. Sadeghi said this to me last year — it was a game changer. Now every time I am tempted to justify something, I skip it and own it outright. And I feel so much better about it in the end. No need to make an excuse — just own the responsibility. So powerful. […]


“Powerful people don’t make excuses.” Dr. Sadeghi said this to me last year — it was a game changer. Now every time I am tempted to justify something, I skip it and own it outright. And I feel so much better about it in the end. No need to make an excuse — just own the responsibility. So powerful.


I had the pleasure to interview Amy Stanton. Amy is the Founder and CEO of Stanton & Company and Co-Author of The Feminine Revolution.


What is your “backstory”?

I started in advertising working at a number of NYC agencies, big and small before working as the Director of Marketing & Communications for New York’s Olympic bid, NYC2012. While I was from Los Angeles (i.e., not a New Yorker) and knew very little about sports and the Olympics, this ended up being a dream job. It turned New York City into a playground, introduced me to the most inspiring and motivational parts (and political parts) of the Olympic Movement, and made me a true New Yorker. From there, for a brief period, I was the first-ever CMO of Martha Stewart Living Omnimedia. And then started my business in 2006.

Why did you found your company?

I believed there was a need and opportunity to build and promote positive female athletes. I was incredibly inspired by the accomplished women I met during the Olympic bid and could see that publicly and even within the sports industry, there was very little on female athletes or women’s sports. Over the first couple of years, the business expanded to a broader focus of healthy, active living, still with a large emphasis on women and brands built by and targeted at women.

What is it about the work you’re doing that’s disruptive?

This is a pivotal time for women. Over the past twelve years of building the business, the conversation about women and women’s rights has evolved and grown substantially. Our clients, pioneering brands and individuals (athletes like gymnast Jordyn Wieber, chef Cat Cora and more), continue to break new ground and make meaningful marks on the world. We are by their sides, helping build their platforms and supporting their missions.

When I first started the business, my business partner at the time, Sheryl Shade, and I were the first sports agents to focus on and represent female athletes. Now, each of the big sports agencies have divisions or individuals focused on women.

We all need a little help along the journey — who have been some of your mentors?

My grandfather was my first and most important business mentor. I have a photo of him by my desk and, in good times and challenging ones, he’s the person I think of: “how would grandfather handle this” (and yes, I called him “grandfather” even though there was nothing else formal about our relationship). His values, integrity, methodical approach to problem-solving and can-do attitude set the ultimate example for me.

When I worked for New York’s Olympic bid, I had two incredible bosses, Dan Doctoroff and Jay Kriegel. They were two of the smartest people I had ever met and introduced me to a direct and assertive, yet kind and intentional style that I’ve since coopted and found to be effective as my own. They remain at the top of the list of people I would turn to for important advice and counsel.

One of my current mentors is Dr. Habib Sadeghi — he coaches me in practical and meaningful ways that allow me to see things in a new way, with clarity, and as a result, my experiences, relationships and day-to-day interactions are happier, healthier and more peaceful. His guidance is invaluable.

How are you going to shake things up next?

Based on my own personal evolution and experiences, I’ve co-written a book called The Feminine Revolution about how we as women can embrace our feminine qualities in a way that feels authentic to each of us, and makes us feel our best and most powerful. My co-writer, Catherine Connors, and I recognized societies dismissal of femininity and all of the characteristics that are deemed feminine as weak and that actually, our emotionality, our vulnerability, our sensitivity… these are actually our gifts. If we stop shying away from these feminine traits and instead put these superpowers to use, we will be our best. I couldn’t be more excited about sharing this with the world — with all of the important conversations about feminism and women’s rights, we believe there’s an opportunity to start a new conversation about how each of us, on an individual level, can be and feel our best by freeing this part of ourselves, our femininity.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

“Things are never as bad or as good as they seem.” My grandfather used to say this. At our worst times or when things seem to be disastrous, this was always a good reminder that with time and perspective, nothing is as extreme (good or bad) as it seems in the moment.

“Powerful people don’t make excuses.” Dr. Sadeghi said this to me last year — it was a game changer. Now every time I am tempted to justify something, I skip it and own it outright. And I feel so much better about it in the end. No need to make an excuse — just own the responsibility. So powerful.

“Pressure is a privilege.” Billie Jean King says this all the time. And she wrote a book about it. We may be tempted to complain or resent pressure, stress, responsibility, you name it. Billie reminds us that it’s actually a gift — we’re making progress, we’ve earned that pressure, pressure makes us better and forces us to grow.

What’s a book/podcast/talk that’s had a deep impact on your thinking? Share a story with us.

The Surrender Experiment — I love this book so much — it’s the author’s story of his own personal transformation through his practice of surrender, sometimes in the most extreme circumstances. I apply it in my own life daily. I recognize how little control I have over certain things and, by letting go, I’m able to allow flow and serendipity. And, importantly, I enjoy the process!

The Clarity Cleanse — Dr. Sadeghi released this powerful book last year which outlines his process and specific practices for gaining clarity and living your best life. My favorite practice is called PEW12 — Purged Emotional Writing. I do this regularly… 12 minutes of freehand writing, unloading every thought, feeling, emotion and getting rid of all of the negative stuff. After you do the writing, you don’t reread it, you burn it. And then it’s gone. And you feel amazing.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this.

Michelle Obama is the ultimate example of grace and femininity. She is powerful and owns her feminine power in the most inspiring way. I am in awe of her!

How can our readers follow you on social media?

Instagram: amykstanton

Twitter: amykstanton

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