1. Do you have the proper knowledge?
In order to go a long way in this business, you need to have complete knowledge of this industry. Not only that, you have to be aware of the latest trends and what most of the clients want from your business.The most imperative thing your clients will for is the skills that you bring in your business. An un-skilled event planner is never in demand. Therefore, along with proper knowledge, sufficient event planning skills are also necessary for the success of your business.
The skills we are talking about here are – communication skills, managerial skills, and skills need to come at the best negotiation. Apart from these skills, your creativity, social media reach and marketing tactic really matters too!
2. What’s your business plan?
Once you have sufficient knowledge of this business and have done all the market research, it’s time to make a business plan. Commencing a business is not that easy as you might think as it requires proper planning and strategies to start off things in the most perfect manner.
There are so many resources available, one of which is the internet that will help you organize things nicely and make a perfect business plan for your event planning business. There are resources that specially designed to help you write your own business plan with proper steps. Hit the internet and start your search!
3. Do you have business insurance?
No matter what business you are planning to begin with, insurance or what we call business insurance is obligatory for your business. In event planner business, it is imperative to secure all your liabilities and start off your business with full security, it is also important to keep an eye on your own interests as well. You will need a legal adviser specialized to provide help to you on business insurance and all the formalities related to it.
It doesn’t matter whether you start a business from your house or start a small office based business, you will necessarily require insurance. Some of the common forms of insurance are product liability, general liability, criminal insurance, etc.
4. It’s time to build your network!
Now that you are done with the technicalities of making a business plan and business insurance, it’s time to build your network in the market. The real work starts from here as you need to make choices on whom you want to add in your network of client and suppliers. As an event planner, you have to work with a wide range of suppliers that include – caterers, photographers, inflatable castles, etc. Also, if you happens to be Mesa you will find some of the best quality in Bounce House Rentals Mesa, AZ.
No matter how much you feel that you can manager all the activities on your own, you need to have a team to establish your reach in the market and also make all your events successful. The activities including recruitment of different kinds of resources from sales to marketing and from communications to legal advisory, etc.
5. What are you going to offer?
This is a step where you have to differentiate between wedding planning, birthday planning and corporate events. Basically, you have to decide whether you’re gonna focus on one specific kind of event planning or every kind of events and plan them all. This is how you have get into this stuff more and ultimately decide what kind of event planning services will be offered by your business.
While you might have figured out what services will be offered by your business, it is imperative to just keep your gaze on the objectives i.e. the focal services of your business.
6. Finally – Do the publicity
Once you’re done with all the step above, it’s time to create some hype about your new business. It’s time to build some marketing materials, tactics or strategies. This is the time where you have create a catchy name, logo and slogan of your business depicting the uniqueness and motive of your business.
Marketing material includes your unique business cards, a website for your clients and customers having all the necessary details about your business. Also, don’t forget to create social media accounts of your business because social media reach is a vital factor for the success of a business nowadays. Run social media campaigns and try to attract and engage new customers to your business.
Just like any other business, event planner business also requires proper knowledge, market research, insurance, a perfect business plan and nice blend of marketing strategies. Once you have decided to start an even planner business, follow the steps discussed above and you’re surely gonna go a long way!