The pandemic has transformed consumer habits, bringing them closer to the digital world “almost” out of obligation. This transformation is forcing companies and freelancers to develop online marketing actions to reach their clients and not lose the market. Some businesses have always relied on attracting new clients through word of mouth. Now they not only have to continue betting on this strategy, but they also have to work hard on their online presence.
This can be a daunting task, as there is so much information on the internet that you often don’t know where to start. For this reason, we want to share some online marketing strategies that can generate a great boost and attract new customers.
Content Marketing
Generating content of value for the customer is the basis of any online marketing strategy that is implemented. Not only does it keep your target audience informed, but it also provides the possibility of positioning yourself as an expert in your field.
Types of content you can generate
- Articles / Blog / News: Creating a blog section offers many advantages. Not only will it help you keep your clients informed, but it will also help you position your firm in search engines.
- Write as a guest: Sharing content on other websites is a good way to position your office or personal brand. It also helps to generate traffic to your website and create new business relationships.
- Videos: According to data provided by Google, 82% of the entire population is reached by YouTube, and we spend an average of 4.33 hours watching audiovisual content. 83% claim to have increased the use of YouTube during the pandemic. In short, video is leading the audiovisual revolution.
- Podcast: Whether you create your own podcast or appear on someone else’s, podcasting is a great way to spread your message and gain visibility to new customers.
Email Marketing
Email marketing continues to be one of the most effective online marketing strategies. If you have a customer database, you can launch your campaign today. To help you with this task, we recommend you get assistance from online marketing companies to effectively apply email marketing campaigns.
Online Advertising
An advertising campaign, whether on Google Ads or on a social network (Facebook, Linkedin, Instagram), will allow you to reach your target audience immediately.
Before launching any advertising campaign, set the objectives and the budget that you are willing to invest. Controlling the return on your investment is essential to ensure you do not lose money on your advertising campaigns.
Social Media
Social networks are perfect tools to communicate directly with your customer, even almost in real-time. Understanding what type of social network your customer uses is essential to ensure the success of a social media strategy. Most firms use FaceBook because it is the most effective channel. You can start by creating your company profile. Post unique content regularly because interactive Facebook posts can help you to generate more traffic and increase the engagement of your audience.
Conclusions
Although there are many more strategies, we have selected these because we believe that they can be within the reach of any firm.