On the Importance of Psychological Aspects Affecting Digital Marketing in Social Media

Psychology as the study of mind and behavior is currently playing a pivotal role in the field of marketing, especially in social media. In other words, if you want to post better, get more followers, and finally make more money, you need to understand how people react. Nowadays, people are being inundated with a never-ending […]

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Psychology as the study of mind and behavior is currently playing a pivotal role in the field of marketing, especially in social media. In other words, if you want to post better, get more followers, and finally make more money, you need to understand how people react.

Nowadays, people are being inundated with a never-ending stream of advertisements around the globe, especially on social media. When they see too much capitalism and commercialism, most of the time they will turn off the media. Actually, the brain itself will learn to prevent many contents containing monetized messages from getting attention.

Therefore, this is a competition in which you should be different from countless marketers who are releasing posts every minute. Successful marketing needs an emotional tie with the audience, and it cannot be created unless with some simple but outstanding psychological tips.


Without the shadow of a doubt, people always prefer images to texts and interact far better with visual contents than written. For example, it has been well established that the time can be read much faster from an analog watch than a digital one.

That is exactly the reason why the film industry (and other multi-media) is booming, while the book sector (and other text-based media like newspapers) is not such prosperous. 

So, if you are into attracting more followers, you had better stop bothering users on social media with long texts. Instead, employ smart, creative graphic students to revolve your posts with some colorful images, funny animations, etc.


Repeating content via different channels is like implanting a song in users’ heads that they will sing it without thinking. So, repeat your marketing messages more than once to help your audience remember them. Of course, you need to be creative about the shape of contents to be various.

In other words, competitive marketing is repetitive marketing which can broadcast the brand really meticulous on social media. By this consistent approach, you can expect to find a safe way to the audience’s mind via digital applications. Your brand then will probably be placed on the top so that people remember its name every corner.


People usually tend to jump on the bandwagon. A successful marketer can easily take advantage of this psychological behavior by utilizing influencers on social media.

Personalities will always make things seem more credible in the public eyes, and definitely, your work is not an exception.

So, you should probably spend money and ask some famous influencers to collaborate with your brand. Be sure that your rivals will use this effective way against you to remain in this competition.


Most people usually love the place they are born in or belong to. Many businesses take advantage of this trait to boost their sales by making a sense of loyalty in the heart of local people.

You should appear on social media like a part of a family, community, province, country, and finally human being. These circles of friendship must not counteract with each other or you will be faced with a significant loss in the market. You can, for example, take advantage of any local, national, and international events to show your loyalty to the people’s important traditions.

Logic & Emotion

The left side of the brain is regarded as manager of logical tasks and of course, is the academic part of the human brain. In contrast, the right side of the brain is controlled by the left side and is about the emotional aspects and of course dream.

Remember to use both aspects of the brain in your marketing. To utilize the left side of your users’ brains you should insist on the facts and reasons proving that your product is the right choice.

For example, you can list the scientific evidence indicating the detrimental effects of fatty food if you want to sell your vegetarian dishes. Tell your followers why they need your product, the ways they can cook it, and what it can bring for them.

Of course, it will work more efficiently when intertwined with emotions and dreams. The right side of the brain is in charge of the left side of the body and is the more emotional and creative side of the brain.

You can use numerous emotional factors to make your audience feel comfortable, sympathetic, and even in an urgent need for buying a product. For instance, many marketers who want to sell a toy will use an innocent image of a child aspiring for a toy. This will encourage parents to buy the toy for their children to prevent them from feeling deprived. In sum, if you want to be a successful marketer in social media you should be always tracking your audience’s behavior. So, pay careful attention to the feedbacks and adopt brand-new strategies according to their demands.

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