Natalie Taste of ‘YourInnerFatGirl’: “No Days Off”

I would first advise the twenty something to be certain his/her heart is in the business and then follow up with market research to make sure it’s sustainable for years to come. Lastly, I strongly advise finding a couple mentors. Mentors are able to provide information, introduce you to a network of people and help […]

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I would first advise the twenty something to be certain his/her heart is in the business and then follow up with market research to make sure it’s sustainable for years to come. Lastly, I strongly advise finding a couple mentors. Mentors are able to provide information, introduce you to a network of people and help you avoid a bunch of hurdles from their previous experience. Mentors are great because they’ve been in business so they’re able to provide information, introduce you to a network of people, and most importantly they can prevent you from making beginners mistakes from their experience.


As part of our series called “My Life as a TwentySomething Founder”, I had the pleasure of interviewing Natalie Taste of YourInnerFatGirl.

Born and raised in Uptown New Orleans, LA, Natalie Taste knew her bold, playful and risqué personality would create an emerging brand and household name. As the baby of six, it is no surprise that I possess these traits according to youngest child syndrome; however, it was until my senior year in college that I was able to own it. Outside of my creativity, I was reserved and timid growing up. I often battled with who I was because I felt strikingly different than my peers. It took surrounding myself with people who had similar interests and an obnoxious amount of self-help books to realize that I wasn’t as different as I thought. What I once considered my flaws became what I loved most about myself because it is what sets me apart. I push everyone I meet to dig deeper to explore different sides to them. Your Inner Fat Girl gave me life and it’s only right that I share the experience with others.


Thank you so much for doing this with us! Can you share the funniest or most interesting story that happened to you since you started your company? What lessons or takeaways did you take out of that story?

The funniest has to be people recognizing me as “Your Inner Fat Girl’ when I’m out in public. I could be at the nailshop, a local bar or grocery store and someone will recognize me. Once I began to see the amount of attention my blog received, it made me tap into a different side of myself. I knew I had to present myself as my brand at all times. There aren’t days I can pick and choose whether I want to represent FatGirl or not. I am my brand and I’ll always carry myself as such.

What do you think makes your company stand out? Can you share a story?

I think my brand stands out because it is unexpected.

What makes your inner fat girl stand out is its authenticity that excludes from every angle of the brand.The attitude, the content, the involvement and presence. There is not a food blog like it. I am the tastemaker of my lane meaning it’s never been done before and that is what intrigues people.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

My friend, Karriem. I attribute a large portion of my success to him. He helped me understand the importance of betting on and investing in myself. He has been supportive of all my endeavors since the birth of Your Inner Fat Girls. When I couldn’t push myself, he was there to pick up where I lacked.

I remember it was my 21st birthday and Karrieme asked me what I wanted. An “LV oversized tote” was my response and I HAD to have it. Without any hesitation, he explained to me how I wasn’t “there yet”. At the time it was frustrating being told no, but it came from a place of love which I’ll never take for granted. That taught me, why have a luxury bag that I cannot yet afford myself twice over. Instead I was surprised with a weekend trip and a GoPro4. I cringe at the person I would be if I chose a purse over an experience.

How have you used your success to bring goodness to the world?

As I sit and think on this, I haven’t directly brought goodness to the world. I would like to eventually volunteer with young girls to teach them etiquette but for right now I’m trying to be someone girls would even want to listen to. Indirectly, yes I’ve brought goodness to the world. I’m in awe at the number of individuals that message me daily sharing how I’ve impacted them simply through sharing the process of building my company. Your Inner Fat Girl has allowed me to not only inspire, but connect with people from across the country.

Do you have a favorite book that made a deep impact on your life? Can you share a story?

That’s a hard one. Becoming by Michelle Obama has had the most deep impact on my life to date. When I began the book, I thought to myself, wow I could be the First Lady. Not even at the halfway mark, my outlook changed to I could be the president. Michelle Obama’s story reassured me that there are times you’ll face uncertainty in your career and that is okay.

Can you share 5 of the most difficult and most rewarding parts of being a “Twenty Something founder”. Please share an example or story for each

DIFFICULT (5):

  1. No Days Off —

REWARDING (5):

  1. Security — My company gives me security. Your Inner Fat Girl is my “side hustle” or my 2nd stream of income. This is useful when my primary income does not cover my wants.
  2. Being an example: Since a young girl, I’ve favored the “workaholic, boss b*tch, CEO” character played in movies. In a way, I’d like to think of myself as that role.

What are the main takeaways that you would advise a twenty year old who is looking to found a business?

I would first advise the twenty something to be certain his/her heart is in the business and then follow up with market research to make sure it’s sustainable for years to come. Lastly, I strongly advise finding a couple mentors. Mentors are able to provide information, introduce you to a network of people and help you avoid a bunch of hurdles from their previous experience. Mentors are great because they’ve been in business so they’re able to provide information, introduce you to a network of people, and most importantly they can prevent you from making beginners mistakes from their experience.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂

I would love to have lunch with Sevetri Wilson, serial entrepreneur and fellow graduate of Louisiana State University. I’ve followed Sevetri for a couple years and became extremely impressed with her work ethic and ability to balance life and running two companies. Meeting with Sevetri to discuss future plans and opportunities would be an honor.

What is the best way our readers can follow you on social media?

Follow me on all platforms at @yourinnerfatgirl

This was very inspiring. Thank you so much for joining us!

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