With today’s uncertain times, it has become even more important for me to share my knowledge and experience on how you can work remotely and start an online business where you can create income anywhere. It has been and continues to be my mission to give valuable tips to making this lifestyle more sustainable so you can create more freedom.
As part of my series of interviews about “5 things you need to know to create a very successful podcast”, I had the pleasure of interviewing Debbie Arcangeles.
Debbie is a remote entrepreneur and the host of The Offbeat Life. A podcast where she interviews individuals who are location independent and digital nomads. She is an expert at turning hobbies into profitable businesses and monetizing podcasts. Debbie is also the founder of Howtocreateapodcast.com, an all in one resource for learning how to start and take your podcast from hobby to profitable business. She has been featured in Forbes, Travel & Leisure, Refinery29, Yahoo, and more for her expertise in travel and podcasting.
Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit more. Can you tell us a bit of your “personal backstory? What is your background and what eventually brought you to this particular career path?
Before I started my podcast, I was confused and had panic attacks every few months and felt unfulfilled with my job. I knew I wanted to do something creative and be location independent. I got the taste of this lifestyle when I was a photojournalist and wanted to get back to that creative space again, but didn’t know what to do!
A friend introduced me to podcasting and I had an aha moment. I got the idea of starting a podcast to interview the people I had met during my travels who were digital nomads.
My podcast started out as a way for me to get the information that I needed to become remote and be confident to chase my dreams, little did I know that it would turn into my dream business!
Within the first year of podcasting I was able to earn my first 5-figure month and get paid to travel the world as a content creator.
Can you share a story about the most interesting thing that has happened to you since you started podcasting?
Before I started my show, location independence was just a dream, since I started my podcast I have been able to live out my dream of traveling the world while getting paid to do it! Some of my most memorable moments has been visiting beautiful islands like St. Croix to interview incredible digital nomads and to showcase amazing locations!
Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson or takeaways you learned from that?
This has probably happened to every podcaster out there, but when I first started I did not know anything about recording, so there were times when either my audio was completely horrible or I forgot to hit record after having some amazing conversations with my guests. Luckily, they were nice enough to redo the interviews and it made me learn to always check my audio before I start any interviews!
How long have you been podcasting and how many shows have you aired?
I have been podcasting for 2 years and have over 200 episodes (including the mini extended interviews).
What are the main takeaways, lessons or messages that you want your listeners to walk away with after listening to your show?
I want them to learn that anyone can live the life that they want, whether it is to become a digital nomad, remote entrepreneur or anything else for that matter, as long as they do the work. My show gives practical tips to wannabe remote workers where we share the realities of the lifestyle- the good, bad and beautiful!
In your opinion what makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or your content?
What makes my show unique are the guests that I have invited on the show. I am extremely picky with who I interview because I want to make sure that they will give value to my audience, as well as practical tips to live the lifestyle.
As a host, because I am completely dedicated and truly love this lifestyle, you can hear my enthusiasm and love for what I really put out as a content creator and my audience is able to witness this first hand.
Doing something on a consistent basis is not easy. Podcasting every work-day, or even every week can be monotonous. What would you recommend to others about how to maintain discipline and consistency? What would you recommend to others about how to avoid burnout?
Being dedicated and consistent is not hard if you truly enjoy the content that you are creating. My biggest advice is not to be bogged down by the numbers, put out the best content you can possibly do and enjoy your show. Regarding burnout, pace yourself and practice getting into the habit of batching your show before you even launch. This way you are always ahead of the game and you are not scrambling to create your content.
What resources do you get your inspiration for materials from?
Before I interview any guests, we make sure that they have an interesting topic, advice and story for our audience. Our inspiration comes from the individuals that we have on the podcast.
Ok fantastic. Let’s now shift to the main questions of our discussion. Is there someone in the podcasting world who you think is a great model for how to run a really fantastic podcast?
I love Jenna Kutcher and what she has done with her brand and podcast. She has an incredible show that is helping so many people with their business and she is not afraid to be vulnerable which makes her extremely relatable.
What are the ingredients that make that podcast so successful? If you could break that down into a blueprint, what would that blueprint look like?
Know your why, create great content, have a system, learn to market and be persistent. These are the best ingredients in order to become a successful podcast.
You are a very successful podcaster yourself. Can you share with our readers the five things you need to know to create an extremely successful podcast? (Please share a story or example for each, if you can.)
Podcasting has become a very popular medium, and a lot of people want to start their own show. Like with any platform, ask yourself why you are doing it first before diving in to create your content. Is it because it is a popular medium, or do you have something valuable to give to your audience? Whether you are entertaining or educating, there has to be a real purpose to your podcast, otherwise it will fizzle and you will be left with a show that neither you or your audience will want to listen to.
Here are 5 things that you need to know in order to create a successful podcast:
-Learn your audience’s pain points and solve them
-Understand your gear because the audio quality is important to your audience’s experience
-Do the 80/20 rule when it comes to your marketing (80 percent marketing and 20 percent content creation)
-Batch your episodes so you are not constantly scrambling to find content.
-Be persistent, do not give up even if your downloads are slow to increase.
Can you share some insight from your experience about the best ways to: 1) book great guests; 2) increase listeners; 3) produce it in a professional way; 4) encourage engagement; and 5) the best way to monetize it? (Please share a story or example for each, if you can.)
- Booking a guest is fairly easy if you have a specific niche. You can reach out to people via social media or email them. For the most part, people are willing to be on your show since you are giving them a platform where they can share their expertise and business.
- Increasing your listeners can be a slow game, if you have guests on your show, give them shareable links and media, share your show in different platforms and join groups on Facebook, LinkedIn and reddit to share the word and become a guest on as many podcasts as possible.
- I would always recommend doing your own editing in the beginning so you know and understand how you want your show to sound. This can also save money and will allow you to easily find an editor when you are ready to do so because you will know what good and bad editing sounds like. However, if you are lucky enough to have a budget, then finding the right editor is key. Make sure that you ask them to do a sample edit for you before hiring so you know what skills they have. Find out if they are prompt, follow instructions and can communicate to you effectively.
- When I first started my podcast, I didn’t know that I could even monetize my show. But 6 months after starting, I was approached my several brands who wanted to pay me for ads on my podcast. A year and a half later, I was able to leave my fulltime job to become a fulltime podcaster and content creator. I was able to do this through brand sponsorships, digital products and consultations.
5. There are a lot of ways you can monetize your podcast, a few ways are:
-Patreon -asking your audience for donations
-Consultations/coaching — if you are a leading expert in your field, your podcast will be a great way to share your consulting/coaching programs
-Merchandise- this is a great way to sell products like t-shirts, bags, pens etc that will have your logo
-Digital products- anything where you do not have to keep inventory such as e-books, audio books, templates, and more!
-Brand sponsorships- this is where I get 70% of my income and can be lucrative if you know how to negotiate and create a pricing sheet for your partnerships.
The most important thing to remember when monetizing your show is to diversify your income! If you need more tips on how to monetize your podcast feel free to check out my e-book “How to Create a Profitable Podcast”.
For someone looking to start their own podcast, which equipment would you recommend that they start with?
To start a podcast you do not need to have expensive equipment to create a show. You can check out my Guide to a Podcast Starter Kit with all of my top gears to start your own podcast.
Ok. We are almost done. 🙂 Because of your position and work, you are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂
My podcast and website have always been to inspire people to have more freedom in their lives. With today’s uncertain times, it has become even more important for me to share my knowledge and experience on how you can work remotely and start an online business where you can create income anywhere. It has been and continues to be my mission to give valuable tips to making this lifestyle more sustainable so you can create more freedom.
How can our readers follow you online?
If they want to learn more about working online and becoming a remote entrepreneur they can find me at theoffbeatlife.com
For podcasting tips and tricks, they can find me at howtocreateapodcast.com
Thank you so much for sharing your time and your excellent insights! We wish you continued success.