My journey from a Failed Software Engineer to a Successful Digital Marketer

I started my professional journey in 2012. I was appearing for more than 4-5 interviews a week, that’s what fresher do for a job.

Thrive invites voices from many spheres to share their perspectives on our Community platform. Community stories are not commissioned by our editorial team, and opinions expressed by Community contributors do not reflect the opinions of Thrive or its employees. More information on our Community guidelines is available here.

I started my professional journey in 2012. I was appearing for more than 4-5 interviews a week, that’s what fresher do for a job.

I completed my engineering with computer science without using laptop :D, yeah that’s true! And I was wondering – “why I am not getting a decent job in any IT company?” I know all the theories of data structure and mugged all the coding questions & answers. (But, I don’t know how to install Turbo C, practically) But see, this was not taught to me in the college. poor engineering college!

Yeah, So even trying for 5-6 months I wasn’t able to crack a SINGLE interview L. Yeah I know that’s pathetic!

Then I realized I wasn’t really sad about not being selected. Because somehow I get this feeling, that even if I get a job, I won’t be able to perform, that’s not my area of interest!

And then The BIG Question people asked – “If you don’t want to become a software engineer why you did engineering?”

Because everyone was doing it!

LOL!!! Of course because at that time I didn’t know if I like it. So, I gave it a shot, at least it was better than other streams, so why not! There I go, Engineer!

If I am not good at coding AND I am not getting any JOB, I hope I could look for something else…

Here my expedition to explore my interest begin…

I observed my own behavior for quite some time. And figured out I am excited about numbers, reading a lot of reports available online for various companies, checking out some failed viral campaigns and curious about how these sites know that I have seen this shoe a few minutes ago, how it works?!

And that ONE DAY came into my life…

I received a call from a company, they asked If I would like to apply for digital marketing in their company. First reaction was – What’s that? Then I thought, what’s the harm in going for a marketing interview as I’m pretty much jobless right now.

So I attended that interview without any such preparations really. They asked some basic questions, I answered with my common sense and observations. And the same day I got a call from the same company to join them. I joined.

That’s how my digital marketing career got started.

Every day I made 1% improvement, learned new techniques, new tools from the people around me. If they suggested 2 tools, I explore 4 other tools by myself because of my growing interest in digital marketing. I used to ask a LOT of questions. Some people answered, some gave irritated looks and remaining asked me a further question.

Richa Pathak – Digital Marketing Consultant & Trainer

That time I joined ALL the social media platforms I came across, from Facebook to Tumblr.

I always wanted to influence a large group of people somehow. And social media could be the potential channel to do that. So, I started building my network, enhanced my social media presence.

That time I know social media will change the game in the long run based on the data used to analyze and the ones who have a good social media presence will have the power in the digital world.

In 2014, I started with 0, daily I posted something, I observed people’s reaction with my content, on my ideas. I continuously took feedback from my connections and implemented them in my strategies.

Here is the path breaker…

I used to read a lot of blog articles and post them on my social media. Initially, it worked fine! Later on, I have seen a decline in audience engagement.

Then I run a few experiments to see how people react to that. I posted my own learnings, very basic tips, some exclusive tools I used, some data or trends with people. The experiment was a huge success.

People started following, asking questions, contact for more marketing ideas and thoughts.

After a few years I started getting an amazing response from my followers, they not only supported my ideas but also appreciated my efforts and help.

I was not really a writer-type person but I got the inspiration to write.

Here my digital marketing blogging journey started…

I started writing articles based on my learnings and readings. My first few articles got rejected very very badly because of poor topics, poor writing style, which broke my confidence.

Then I started reading, to write I had to read, the journals, stories, case studies, reports, whitepapers and what not. Without any exceptional information, no one going to read my content.

And somehow I managed to write again but with a different approach. I asked people what to write, what they want to read, and there I got the solution.

I started my own digital marketing blog called SEM Updates in 2017 with a lot of passion. In the beginning, I merely see any visit on the blog, but posting consistently helped me build a good content base. Today I have huge reader base from all over the globe.

My articles got featured in top -10 digital marketing magazines. People came to know about my knowledge and expertise and asked my help.

Today more than 50+ startups from 7 industries received my consultation, 10 software products I promoted, provided 10 corporate training sessions and trained 350+ professionals.

What does it take to be a successful digital marketer?

You can be a digital marketer without taking so much efforts, it’s very easy.

BUT, it takes a LOT of efforts to be a successful digital marketer. 

If you are very creative, curious, innovative, experimental, a good observer and an avid reader… ONLY then you should join the league.

    You might also like...

    Community//

    Interview with World Record Holder & Entrepreneur James Asquith

    by Matthias Mende
    Community//

    Connie Steele On How We Need To Adjust To The Future Of Work

    by Karen Mangia
    Community//

    From Part Time Blog to Global Coaching Company

    by Louise George
    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.