Maybe you’ve thought about your core values, your mission statement or your vision but what about your moonshot? Yes, your moonshot. Mission, values and vision can often sit on a shelf gathering dust with barely anyone other than the people who came up with them knowing what they are. A moonshot is different.
Originating from the Apollo and Soviet lunar programmes aiming to land humans on the moon, the term is now common business parlance. A moonshot is a long term business goal, an audacious ambition or innovative project. Google subsidiary, X, the company’s research lab refer to their most ambitious projects as moonshots. Led by Astro Teller, or “Captain of Moonshots” X works firmly in the future rather than the present. Think AI, Google Brain, the driverless car, Project Loon or Project Calico researching life extension. Like Google X the moonshot is firmly focused on the future, the art of possibility, of what could be rather than what is. A moonshot is something to aim for. It inspires your organisation at every level.
Moonshots are bold. They look beyond strategy towards the future. They are extraordinary projects or proposals that fulfil the following criteria;
Teller takes the moonshot one step further by;
Moonshots are game changers. They design the future rather than simply following the herd. So if you’re a business, start up or tech company looking to innovate, forget business as usual and follow our 6 step plan.
Originally published at positivechangeguru.com on November 29, 2016.
Originally published at medium.com