Mobile apps development enjoyed a candy year in 2017. 2018 is expected to be no less. You can take a look at what the trends suggested and how it panned out in our previous post Mobile app development trends to follow in 2017.
The rapidly changing world of mobile app interaction is not what it used to be. It is becoming more and more user friendly and user focused. User interface and user experience are two separate things standing in the same line. Influenced with AI, UI/UX designs are expected to become even more powerful, engaging, interactive and consuming in the coming year.
With the same focus, here is what we think will be trending in 2018 in mobile app development.
Mobile applications with an AI infused ability to learn about user preferences will be a definite hot trend. Mobile users will have growing expectations of the level of interactivity and engagement. Using chat bots that would increase the mobile app’s emotional quotient will be a great plus.
According to data corporation (IDC), the revenue growth of AI market will amount to an approximate 47 billion dollars in 2020.
The rate of using apps with AI bots to enhance the user experience will also grow more in enterprises and business. Artificially Intelligent bots will play a key role in increasing business optimization, simplifying tasks and minimizing costs. That would also result in increased profits. Both B2B and B2C businesses are to be influenced by chat bots as virtual assistants and more. Bots will dominate all.
A combination of Artificial Intelligence infused UI/UX will dominate all sectors of mobile app development be it IoT, Virtual Assistants, data security, Everything.
Another rising wave of enhanced UX will include Intelligent Email interaction. Emails generated on the basis of previous knowledge of how the user interacted with the app will be common practice. As we have already seen Google using AI to enhance the general emailing experience by suggesting replies, this will surely take flight in the near future.
Another big hit will be conversational interfaces. As we can already see a growing trend in Personal assistants and Artificially Intelligent chat bots.
AI makes user experience smarter and more personal.
You must have heard of hybrid conversational interfaces by now. These are interfaces combined with the capabilities of NLP (Natural Language Processing) and chat bots to optimize user experience. They key idea is using UI elements like buttons, menus, icons with NLP to enhance the user experience making it more personalized and smarter.
Facebook uses NLP to work chat bots into its user experience.
When you see one of the social media titans using a technology, it is sure to become a trend and that too promoted by the most trending social media, Facebook, itself.
If 2017 taught us anything about the way we interact with our devices is that people look for an emotional connection, whether intentional or unintentional. More often than not, Users get emotionally attached to certain apps and devices in their use and hence expect some level of human like responses. It is this belief that is tapped into and is the main motivation in the evolution of user experiences and app interface designs in 2018.
How? Let me tell you
Apps with Age responsive features – A user would be mesmerized by an app if it adjusted the user interface according to the age of the user. Things like automatic adjusting of the size of the fonts change in colors and the theme based on age of users. It will all be possible with AI infused UI/UX.
In app messaging – You might think of this as an old trend, but it’s actually not. There is a lot of room for change and experimentation here. Since mobile payments are already an anticipated growing trend in 2018, keeping active buyers engaged by directed and relevant promos based on their buying behavior will take the spotlight on you from your competitors.
With the limitless potential of AI and the ways of enhancing user experience, 2018 is surely going to be a year full of personalized and super intelligent apps. Interface designing with anticipated actions of mobile app user in mind, identifying pain and friction points and reducing stress associated with the UX will only be the tip of the iceberg.