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Meet The Women Of The Blockchain: Yael Tamar

“Be bold and daring. Don’t tell people what they want to hear — people of tired hearing what they want to hear.


“Be bold and daring. Don’t tell people what they want to hear — people of tired hearing what they want to hear. Never compromise. Don’t get disappointed when getting a “no,” and don’t dwell on it. Feel free to disagree. Bring your most outrageous ideas to the table — this is an outrageous industry!”


I had the pleasure to interview Yael Tamar the founder at TopofBlockchain

Thank you so much for doing this with us! What is your “backstory”?

Following a decade’s career in executive roles doing marketing and business development, for several years I had been a tech entrepreneur. While working on my fintech startup in the Silicon Valley, I was frequently asked why we weren’t using blockchain. I started looking into it and realized how much potential it had. I decided that I wanted to be a part of the future, something meaningful and powerful, and that blockchain was it; I also knew that I had a lot to learn. I started consuming all the information I could find. Less than a year later, I opened a blockchain storytelling agency. I worked with my first blockchain client in blockchain tech for enterprise and then another one, an ICO.

As I started getting many offers from blockchain and cryptocurrency companies, I decided to focus on projects that utilize the power of decentralization to do good or effect change in the way we live, work, transact or interact — for the better. As a behavioral economist who has studied habit development in the context of consumption, I was fascinated by the idea that you can program money and relationships between the transacting parties — in short, with possibilities within token economics

Can you tell me about the most interesting projects you are working on now?

Among the recent notable projects are VeganCoin, the first coin that actually stands a chance to be adopted by mainstream businesses for ideological reasons, and iOlite which accelerates blockchain adoption by mainstream businesses.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

For many years I’ve lacked focus in my career. I liked way too many fields, industries, technologies and platforms. I read every personal development book and worked on cultivating habits to help me get more clarity. There were more than two people who helped me get to where I am today, but two stand out as anchors, who don’t let me steer away from the chosen path. And the way they lead is by personal example — by their unwavering commitment to moving forward. Both I would call mentors and good friends, and it is their opinion I seek occasionally when making a move. However, what I discovered in the recent year, I seek the opinion of others less and less when making a personal decision, it’s become much easier to be determined once I am much more focused and committed to success. Both of them helped me channel my ambition into the right goal, and once that goal was clear, every action I make in my day-to-day life is directed toward it — and everything else just falls into place.


What are the 5 things that most excite you about blockchain and crypto? Why?

What isn’t exciting about it? Sometimes I am working and a thought hits me — holy crap, I am having the time of my life! I’m constantly learning, I’m having fun, implementing creative ideas, and I get to meet people who are changing the face of this industry. It is hard work, sometimes 80–90 hours a week, but when time flies you feel that you’re doing something right. The most exciting part, I guess, is how new everything is. It’s like I’m a toddler and I’m seeing things for the first time every day, all day long. And we’re living in this exciting time when for the next few years we get to wake up to new things as the industry evolves.

What are the 5 things worry you about blockchain and crypto? Why?

Sometimes I think to myself — is this industry here to stay? Did I make the right choice, but that quickly passes. There isn’t anything else for me: everything that came before is that exactly — before blockchain. At times I am afraid to be associated with projects that don’t have the best intentions — and that becomes especially relevant when I am asked to be on advisory board of ICOs. I am worried that the projects I am working on are too early for the market and won’t be able to realize their full potential.

How have you used your success to bring goodness to the world? Can you share a story?

I’m on the Advisory Board of Blockchain Israel, an organization that helps promote blockchain in Israel and provide tools, networking and access to capital and partnerships for the Israel startups and the founder of Women in Block association for increasing executive and thought leadership opportunities for women in the emerging blockchain industry.

What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?

I would not advise anyone to emulate my career. I only advise them to find their calling and the goal and then focus all their actions toward that goal. Find a niche within blockchain that you’re really excited about and find a project that’s worthy of your attention. Be bold and daring. Don’t tell people what they want to hear — people of tired hearing what they want to hear. Never compromise. Don’t get disappointed when getting a “no,” and don’t dwell on it. Feel free to disagree. Bring your most outrageous ideas to the table — this is an outrageous industry!


Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

Elon Musk. I would not waste his precious time on a breakfast or lunch with me, however. I would tell him, “Elon, is there anything I can execute for you?” I know that by getting something you need done I would hopefully be more useful (and learn exponentially more) than by spending an hour chewing food and exchanging talking points. I’m ready.

Originally published at medium.com

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