Meet The Women of The Blockchain: Pamela Day, CEO of Paladin Trust and Co-Founder of shEOS

I hope that by my building great companies and sharing those stories, other young women can and have used my experiences as an inspiration…

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I hope that by my building great companies and sharing those stories, other young women can and have used my experiences as an inspiration. I created a private foundation to donate personal funds to organizations who help and promote women and girls. Organizations such as StepUp, children’s foster organizations and other programs that promote access to successful women for girls are key in setting the stage for the next group of women leaders.

I had the pleasure of interviewing Pamela Day, CEO of Paladin Trust, a cryptocurrency custodian firm, and Co-Founder of shEOS, a female-owned and managed Block Producer on the EOS network. She was mostly known for her other business ventures in software and real estate, and was even on NBC’s The Apprentice. Pamela is a well-known businesswoman in traditional fields who made the leap to blockchain and cryptocurrency and hasn’t looked back.

Thank you so much for doing this with us! What is your “backstory”?

I am what one might consider a “classically-trained” business person. I have economics and business degrees from Penn and Harvard. I began as an investment banker on Wall Street, and I even sat on the trading floor for a year. I never thought any of those skills would one day translate or apply to taking part in a technological upheaval, which is what I see blockchain is today.

I was introduced to crypto by a close friend, now made famous (or infamous) in the blockchain world, named Brock Pierce. Brock has been a close social friend for over a decade, and he was an early prophet and promoter of blockchain. At first, I thought he was nuts. Every so often, I would try to convince Brock to diversity his holdings out of crypto, and he would decline. Part of how and why I founded Paladin Trust was to have a safe, secure and institutional-quality way of holding and hedging cryptocurrencies for the people I saw growing around me. I view myself and my role at Paladin as the “adult supervision” in the Wild West world of crypto.

Can you tell me about the most interesting projects you are working on now?

Paladin Trust is really exciting, because custody is the backbone of our financial world, yet nobody really thought about it in the crypto space until now. It also brings in the interesting discussion of regulation, both state and federal. When you think about our legacy financial institutions, they are based upon the concept of the banking system which was created hundreds of years ago. Now, we should ask ourselves, what is a bank? How we define it needs to be revisited.

At Paladin, I speak with leaders from different U.S. states to promote the idea of a new structure called a Digital Asset Custodian. We believe that designation should exist and that it needs some minimum requirements. We are promoting what we believe that looks like, and we’re hoping to gain acceptance so that firms like ours can be properly regulated.

Not everyone in crypto is against regulation, you see. Paladin is literally asking to for a stamp of approval from a regulatory body. We have thought through the problem, and we think we have the best solution. Now, we must educate the powers that be.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I must give gratitude to the strong personalities who pushed cryptocurrency to where it is today, driven, at times, solely by their sheer will and abundant energy. Those people are Brock Pierce, Crystal Rose, and James Glasscock. These are people who are so deeply committed to sharing and collaboration, they not only had the foresight to see what blockchain could be, but they fearlessly brought people in around them and shared their knowledge openly. I came from the finance world, where you hold your best practices as secrets. These visionaries shared their knowledge and contacts freely with me, in the hope of making the world a better place, one person at a time, if that’s what it took. I am very grateful that they chose me.

What are the 5 things that most excite you about blockchain and crypto? Why?

The Power of Master Nodes. I’m extremely excited for shEOS to not only run a Master-Node on EOS, but to be a best-practices node operator. We are truly exceptional at it. As it turns out, this group of women cranks harder and faster than any founding group I’ve ever seen in my many years in business.
Think about it like this: it was only one hundred years ago that AT&T laid copper cabling along the ocean floor and across the country in order to connect people on that network, and AT&T owned that cabling. The first transcontinental phone call happened in 1915 from Dey Street in New York (my last name is Day, coincidence?) Now, nobody owns the networks on which we operate, but the Master Nodes are the structures holding up that cable, responsible for repairing it, upgrading it, and serving as a steward for a portion of that network. It’s a position that comes with great responsibility. shEOS is up to the task.

Massive Shift in the Securities Industry. Coming from the investment banking world, once I fully understood what a smart-contract was, I immediately saw how investment banking would change, how the creation and sale of securities would change, and how profoundly it could impact the world.

Fractionalization. This concept will cause us to think of things in more micro-terms than ever. Now, an individual can hold smaller pieces of anything — a car, a piece of property, a company, anything. Whereas in the past, it was too cumbersome and expensive to break the physical and investment world into atomic size bits, now we can. That is transformative.

The Largest Shift of Wealth We’ll See in Our Lifetime. LIke the industrial revolution and internet revolution, when there is a major overhaul in the way we do business, the opportunity for great shifts in wealth occur. I believe there will be a tectonic shift in wealth transfer to those at the forefront of these massive changes in our underlying systems and how we do business, and that is exciting to watch unfurning before my very eyes.

Watching Paladin Trust Grow. Just like State Street, Wells Fargo, Goldman Sachs and others created different portions of the trust, investment and banking industries we know today, Paladin and others will build the next version of custody, trust, hedging, and financial management companies of tomorrow.

What are the 5 things worry you about blockchain and crypto? Why?

Fraud and hacks. Security is everything in this business. That is why I founded a custodian company.

Bullies, trolls and haters. Democracy means allowing all voices, and unfortunately many voices are negative. Sadly, it just comes with the territory of being transparent and decentralized. It’s the nasty underbelly of democracy.

Misconception. We must better educate the existing regulatory bodies, banking industry players and governments about what blockchain is. They have been told and sold on the myth that the blockchain industry is for drug dealers and thugs. We have a lot of education to do.

Misregulation. Based upon lack of understanding or poor thought processes, we are already seeing some illogical tax implications. I hope those get repealed and replaced with more logical ones.

Hubris. Often, when entrepreneurs are in the right place at the right time, they forget to attribute their success to luck and timing, and begin to believe their own press. They can be lured into thinking they’re just “that good”. I sometimes worry that greed and foolishness will cause some new entrepreneurs to overvalue themselves and their contributions. That can lead to a bubble.

How have you used your success to bring goodness to the world? Can you share a story?

I hope that by my building great companies and sharing those stories, other young women can and have used my experiences as an inspiration. I created a private foundation to donate personal funds to organizations who help and promote women and girls. Organizations such as StepUp, children’s foster organizations and other programs that promote access to successful women for girls are key in setting the stage for the next group of women leaders.

What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?

Get the validation that gives you the power to be a specialist. If that means an Ivy League degree, a CFA, or some other public validation in your industry that makes you a specialist, do it. And don’t just get the most basic level — if you’re a real estate agent, don’t just go for an agent’s license, get a broker’s license.

Then, cut your teeth in your industry. Yours is likely to be male-dominated, but even there, you will learn the best practices and work ethic of the best. Look to work for the best. My first job was investment banking in New York which ultimately changed not only the way I work, but my perception of hard work. I thought I knew how to work hard. Turns out I had no idea. In those early, formidable years as an investment banker, the meaning of accuracy was pounded into my head, I learned what hard, long days and nights felt like, and how to navigate the gritty path true excellence. It was horrible! And it made me an exceptional business person.

Then, place yourself in a position in your industry where the money sits. For example, never be in a place that is a cost line item. Be in the place that is a revenue generator. Don’t go to industries of low margins, go to the ones with fat margins. Whatever industry you’re in, work on the largest deals, not the small ones.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

Oprah. Call me. We need to be friends.

Originally published at

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