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Meet The Women Of The Blockchain: Lisa Cheng, Founder of Vanbex and Etherparty

“I am really passionate about climate change and would love to see an initiative to track CO2 levels in the Ocean, this started as a…


“I am really passionate about climate change and would love to see an initiative to track CO2 levels in the Ocean, this started as a result of reading how in 2048 its estimated all saltwater fish may be extinct. Then I learned that the ocean currently consumes about 25% of CO2 in our atmosphere. We need to be able to see and track the research that’s being done about this on a global scale and make it accessible for people around the world so people will be informed and take initiative to do something about it.”


I had the pleasure to interview Lisa Cheng, Founder of Vanbex and Etherparty. Lisa is a global leader in blockchain consulting

Thank you so much for doing this with us! Can you share with us the story of how you decided to pursue this career path? What lessons can others learn from your story?

I came into this industry quite by accident actually. Like alot of people I heard about Bitcoin through the news and at the time thought it was a crazy idea and an even more ridiculous name. It wasn’t until I had left my career in software that I came across a bounty to create a database for $500 in bitcoin. The bounty was on the Bitcointalk Forum and it was the first time I was really exposed to it. The project offering the bounty was Mastercoin and they soon offered me a remote position, it was with them that I was first introduced to token sales as they were the first company to have ever done one and they were working on their second called Maidsafe. The way token sales were approached was still so new, and so unstructured that I felt there is a better way to do this — engaging people who were going to be users, talking to developers, and really driving the utility of the solution. This approach is what formed the bedrock for my company, Vanbex Group.

Lessons to be learned: trust your guts, don’t be dissuaded from people who don’t buy into your idea, and take risks even if you’re afraid of failure (because no one likes the idea of failure, it’s those that stomach the risk who are able to realize the opportunities).


Can you tell me about the most interesting projects you are working on now?

We are working on Etherparty, a homegrown project that we started working on to really answer the needs of what clients were telling us. To date we launched Rocket which is a step by step creation tool for tokens and securities. The evolution of Etherparty will provide easy to use tools that enable Smart Contract adoption for people who won’t know how to code.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I am grateful for all the support and clients that we have had along the way — but in particular I am grateful for working with Kevin Hobbs, who I met in 2015 and named as CEO. He is someone who has helped grow the company and the team to a place from 7 people in 2015, to 15 in 2016, and now 55 in 2018. It’s his ability to understand my vision for the brand and product and ability to distill that into strategic and measurable objectives that really has helped me get to where I am, as founder and chairman of one of the largest blockchain companies north america.

What are the 5 things that most excite you about blockchain and crypto? Why?

1. Distributed nature of blockchain networks to enable distributed resources for next generation computation

2. Opportunity for disrupting traditional industries and processes

3. Combination of economic and theoretical concepts to intersect with technology

4. The next wave of great minds around engineering distributed networks will emerge from this industry

5. Opportunity for technology application is nearly endless

What are the 5 things worry you about blockchain and crypto? Why?

  1. Focus of new entrants to this industry on the speculative nature of cryptocurrency rather then its applications
  2. Low barrier to entry to identify as a blockchain company
  3. Low education about the technology and what is a legit blockchain company
  4. Changing regulation that may impact innovation and growth of the industry
  5. Lack of industry cooperation for accountable best practices


How have you used your success to bring goodness to the world? Can you share a story?

We’ve been fortunate enough to be able to donate to charities and social causes that have impacted us personally — Big Brothers, the Canadian Cancer Society, Union Gospel Mission, and the SPCA are some of those that we support regularly.

We are also working on a social initiative with Etherparty to incentivize charitable giving and combining blockchain. This next product, called Hero is an animated way of teaching people how blockchain works while at the same time bringing more awareness and support to charities.

What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?

1. Get an outbound sales job — sales is the lifeblood of a company and knowing how to pitch and sell to people no matter how many times you get rejected is good experience for any entrepreneur

2. Figure out what your passionate about — someone told me once where you steer towards when reading a newspaper is what you are passionate about and should try to make a career out of.

3. Get familiar with financing — I had to learn about equity financing and raising funds through our first seed round, I would have had much more insight into the process knowing what I know today.

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

Fake it til you make it — when I was first told this, I thought that sounds ridiculous — why would I want to fake anything? Now, over the years when I am feeling nervous before going on stage at a conference or speaking in front of large groups — this saying makes more sense to me.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I am really passionate about climate change and would love to see an initiative to track CO2 levels in the Ocean, this started as a result of reading how in 2048 its estimated all saltwater fish may be extinct. Then I learned that the ocean currently consumes about 25% of CO2 in our atmosphere. We need to be able to see and track the research that’s being done about this on a global scale and make it accessible for people around the world so people will be informed and take initiative to do something about it.

How can our readers follow you on social media?

Follow me on Twitter @lisacheng and find me on linkedin at https://ca.linkedin.com/in/chenglisa

This was very inspiring. Thank you so much for joining us!

Thank you!

Originally published at medium.com

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