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Meet The Women Of The Blockchain: Jessica Higgins Chief Marketing Officer at Digits.io

“My goal in life is to help others grow. I take on every job and role primarily as a vehicle for this. Digits is led by Ben Way, who…


“My goal in life is to help others grow. I take on every job and role primarily as a vehicle for this. Digits is led by Ben Way, who definitely shares my vision. I can honestly say that our CEO is a feminist and humanitarian who connects people to each other and through him inside and outside of work I’ve connected with women that I can help, and I am grateful.”


I had the pleasure of interviewing Jessica Higgins, JD MBA BB, Chief Marketing Officer of Digits.io. Jessica was named a Breakthrough Female Founder of 2017 by Thrive Global and has been published in hundreds of news media including Entrepreneur, NBC News, USA Weekly and Huffington Post. Her book, The 10 Most Effective Business Communication Skills will be released in September of this year.

Thank you so much for doing this with us! What is your “backstory”?

My background is actually in culture design. I design and spread cultural movements and have worked with Zappos, Microsoft, LinkedIn, VMWare and many other major tech companies. I stumbled into crypto and blockchain via work with Pfizer. They were the first movers in the space. Once I realized what the technology means for our culture, I had to speed its adaption into everyday life. Digits.io is my way for doing exactly this.

Can you tell me about the most interesting projects you are working on now?

I work with Digits.io which is a platform that turns any debit or credit card into a cryptocurrency card that you can use anywhere. I really love and am inspired by this project because of the financial access that we bring to the unbanked and underbanked women, underprivileged and under-accessed throughout the world.


None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Our CEO, Ben Way, has been a friend and inspiration for over 10 years now. He’s literally revolutionized every industry and is one of those few people that you just say yes to. He approached me to be his CMO for Digits, and my answer was an immediate yes given our friendship, his background, and the fact that he’s proven himself in emergent technologies time and again. I soon found that I wasn’t alone in this feeling. Our team comes from Apple Pay, Paypal, Visa and Ripple. We’re literally the dream team. I would say trust your gut with people and when you meet someone truly special who you can just feel a sense of belief in, go with it.

What are the 5 things that most excite you about blockchain and crypto? Why?

A. I love the idea that if cryptocurrency adaption hits a certain inflection point, the unbanked and underbanked will immediately get access to financial inclusion. I just hate the idea that there are women out there in the world who do not have financial freedom, and the chance to tackle this issue is intoxicating.

B. We make transacting crypto as simple as transacting any currency. I just love thinking that your wife, child and grandparent can use crypto as simply as fiat.

C. Blockchain as a system is a vehicle for universal truth. When utilized correctly, organizations will be able to create universal truths and eliminate the individualized bureaucracy that we see in private companies now.

D. Blockchain is eliminating the human middleman in banking systems and you absolutely can’t help but love that. Going to a bank is a real pain. I can’t wait for banks to disappear!

E. I get excited by the idea that our company is bringing cryptocurrencies to the masses. When I think about the early days of the internet, and how many people were slow to adapt, I feel solace that I am a part of a better future because my job is to bring cryptocurrency technology to people prior to their natural adoption rate, and I am beyond grateful for the opportunity.


What are the 5 things worry you about blockchain and crypto? Why?

1. I fear that the universal truth is not uploaded, and that a false truth becomes unbreakable on the internet.

2. I fear that people don’t adopt cryptocurrencies thereby making the greatest human innovation of our time un-useful.

3. I fear over-regulation stifling this human innovation system.

4. I fear that cryptocurrency markets will collapse, making all of this hope for the unbanked and underbanked to achieve financial inclusion just a pipe dream in my head.

5. I worry about bad actors and bad ICOs poisoning the well for the people like us who want to make great things happen.

How have you used your success to bring goodness to the world? Can you share a story?

My goal in life is to help others grow. I take on every job and role primarily as a vehicle for this. Digits is led by Ben Way, who definitely shares my vision. I can honestly say that our CEO is a feminist and humanitarian who connects people to each other and through him inside and outside of work I’ve connected with women that I can help, and I am grateful.

What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?

1. You cannot be afraid to fail, you simply cannot. Everyone who achieved anything great has failed an exponentially larger amount of times than everyone who has achieved nothing, so you simply must embrace it into your risk portfolio.

2. Only allow people into your internal team who you trust. I learned the hard way that people who avoid taxes or responsibilities will become a liability. It is not a matter of if, but when, unfortunately.

3. Help other women. Early in my career it was me against the world. Then I saw the state of women in the workforce, and realized I had a duty to help. Elevating those around me has elevated my personal life ten-fold in surprising and unexpected ways. I think the biggest lesson that you can learn is that you simply must help your tribe.


Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

If Sheryl Sandberg is reading this I would love to link up as we’ve got a lot of third party connections and I’ve only met Randi. I want to meet Sheryl!

Originally published at medium.com

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