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Meet The Women Of The Blockchain: Jamie Roberts Chief Communications Officer at PeerTracks / MUZ Blockchain

I feel fortunate to be able to help talented musicians achieve their dreams. Bringing attention to what they are doing (through PR) and…


I feel fortunate to be able to help talented musicians achieve their dreams. Bringing attention to what they are doing (through PR) and helping them get paid fairly (through PeerTracks) is my absolute pleasure. I have been on teams that have broken bands and taken them to multi-platinum sales and Grammy Awards. I am proud of each and every one of them. I have worked with Nickelback, 3 Doors Down, Slipknot and Godsmack among many others.


I had the pleasure of interviewing Jamie Roberts, Chief Communications Officer at PeerTracks / MUZ Blockchain. Also the President of FOR THE WIN Media, Roberts is steeped in the music industry and thrilled to be an integral part of the PeerTracks revolution.

Thank you so much for doing this with us! What is your “backstory”?

I have been in the Music industry for over 25 years leading Publicity departments at Major and Independent labels. In recent years, I branched out into another area I had become passionate about — Technology. After reading about the start of PeerTracks in Billboard Magazine, I pretty much stalked the founders and asked them to meet. I wanted so badly to become involved in what they were planning. 2 years later, I am proud to have taken part in enhancing the company’s marketing efforts.

Can you tell me about the most interesting projects you are working on now? Our focus right now

is the gradual launch of PeerTracks in the public arena. It is SO exciting to be uploading performers’ rights info to MUZ and getting people streaming on the platform!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Meeting PeerTracks founders, Eddie Corral and Cedric Cobban, was pivotal for me. They educated me about how the blockchain worked and showed me how hard-working musicians could get paid what they deserved, without all the middlemen involved. They shared my love for music and technology and are brilliant guys. They also had full faith in me and my ability to spread the word in the worlds of technology (where I had yet to prove myself) and music (my area of expertise).

What are the 5 things that most excite you about blockchain and crypto? Why?

a. The neutral nature of the Blockchain is great — no bias, no mistakes, no tampering.

b. Crypto can enable us to use money anywhere for anything from anyplace — it opens up a world that is not limited to currency type or language.

c. The transparency of the Blockchain enables people to know what they have — in our case, you get played, you get paid. Simple as that.

d. The concept of a Blockchain generating funds still blows my mind!

e. It excites me that blockchain is being used on wall street, in mortgage land safety of patient record in the medical field — and we are conquering the entertainment music industry

What are the 5 things worry you about blockchain and crypto? Why?

a. Hacking of wallets is always a concern

b. Public acceptance — hoping that people are not scared of the technology — believe it or not you wont even know that its being used in every day applications

c. Its all great but the cashing out process can be perfected and made easier –

d. Regulation can be burdensome for crypto startups — a good thing and bad thing at the same time

How have you used your success to bring goodness to the world? Can you share a story?

I feel fortunate to be able to help talented musicians achieve their dreams. Bringing attention to what they are doing (through PR) and helping them get paid fairly (through PeerTracks) is my absolute pleasure. I have been on teams that have broken bands and taken them to multi-platinum sales and Grammy Awards. I am proud of each and every one of them. I have worked with Nickelback, 3 Doors Down, Slipknot and Godsmack among many others.


What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?

1. Listen twice as much as you speak. You will learn SO MUCH more! It is tempting to try and teach people your way, but frankly they don’t want to hear it (human nature) so maybe learn their way and take the best parts of it to incorporate into how you do things.

2. Always ask questions. Who is the target audience for your band/product/technology? How do you reach them? What makes your band/product/technology different and/or better? The answers to these questions will be your roadmap to promoting your client.

3. Read (a lot). Learn about your industry, learn about other industries that might interest you, learn about technology that can help your productivity.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

Daniel Ek — he has done some incredible things with Spotify. I am in awe of what they have achieved.

Originally published at medium.com

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