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Meet The Women Of The Blockchain: Crystal Rose Founder and CEO of SENSE

I reinvest my time and capital. I love to build community, mentor and speak to educate curious crowds. I have created two community driven…


I reinvest my time and capital. I love to build community, mentor and speak to educate curious crowds. I have created two community driven conferences, LA Startup Week and Restart Week, that have impacted thousands of people. I’m on the board of Restart One, a philanthropic foundation working to bring capital and innovation to Puerto Rico. I co-lead a family office with my husband, Unicorn Ventures, providing angel investments to entrepreneurs, and I am a founding member of an all-female venture fund, Artemis, and all-female organization, shEOS, promoting women in technology by providing scholarships to female engineers who are attending schools with a Blockchain curriculum.


I had the pleasure of interviewing Crystal Rose, Founder and CEO of SENSE, the top funded female-led blockchain startup in Southern California, the Co-Founder of a leading cryptocurrency producer, Co-Founder of an all-women’s Blockchain fund and top 20 influential women in Blockchain.

Thank you so much for doing this with us! What is your “backstory”?

I have been in technology my whole life and have followed the curve of innovation as closely as possible. I started coding through an anonymous chat room to launch my first website before I was a teenager. I successfully launched and sold my first company, a digital agency, and successively founded two more startups and a private venture fund. I’ve raised money from top VCs, successfully completed an ICO and am the founder of the first company in the world to launch truly decentralized messaging — Sense Chat.

Can you tell me about the most interesting projects you are working on now?

I most excited to help people get access to each other, information and capital. Sense Chat is the world’s first decentralized messenger running on the EOS Blockchain and we are launching it soon! I’m also very excited to be a founding member of shEOS, a Block Producer on the EOS network. Our team of women are a group of leaders from around the world and it’s an honor to work with them to being awareness and education to drive more women in Blockchain.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I’m grateful to Satoshi — whoever he, she or they are — for having the courage and selflessness to gift the most positively impactful disruptive technology to the world. Satoshi knew this mission would radically change the status quo and upset the largest of all incumbent systems. The Bitcoin technology was a gift to the world and we all benefit.

The person I’m most grateful to is my husband, Brock Pierce. Brock’s encouragement toward a better Internet and global economy expanded my view of the world. Brock is the biggest evangelist of the Blockchain. I would have taken much longer to move my AI-based communications business onto the Blockchain without his support. He is as fearless as Satoshi — boldly going into the decentralized unknown to help the Internet run more fairly, effectively and transparently; give access to all of the world’s unbanked to better financial services; and make it his life’s purpose to positively impact the lives of a billion people (which I believe he has already done). I cannot comment on whether or not he is Satoshi.

What are the 5 things that most excite you about blockchain and crypto? Why?

It’s potential to positively impact every human in the world

It makes everything on the Internet better (IoT, security, human freedom)

The potential for a free market, in which all people can equally benefit.

It gives us a new definition of value in the world — humans valuing their time, knowledge and information in a more positive and fair way than ever before

The shift to a truly global economy; one in which we remove borders on currency, technology and humanity


What are the 5 things worry you about blockchain and crypto? Why?

1. Misuse by bad actors

2. Manipulation by algorithms

3. Too much regulation

4. Incumbent industries unwilling to be distrusted (eg taxi companies against uber)

5. Centralization

How have you used your success to bring goodness to the world? Can you share a story?

I reinvest my time and capital. I love to build community, mentor and speak to educate curious crowds. I have created two community driven conferences, LA Startup Week and Restart Week, that have impacted thousands of people. I’m on the board of Restart One, a philanthropic foundation working to bring capital and innovation to Puerto Rico. I co-lead a family office with my husband, Unicorn Ventures, providing angel investments to entrepreneurs, and I am a founding member of an all-female venture fund, Artemis, and all-female organization, shEOS, promoting women in technology by providing scholarships to female engineers who are attending schools with a Blockchain curriculum.

What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?

Give first. The more you give and the more generous you are, in general, the more you receive. Especially be generous to the people you care about being in business with: help first, then ask for help.

Be fearless. As a woman you will have to be an extra tough badass, like Wonder Woman. I started coding at 11 years old. As a teenager I started my first internet business, and I went into every Meetup and hackathon I could to get smarter and better. Most were all-male, and I never let it affect my confidence. Do it with grace and without harshness to the guys.

Follow your passion. Find what you’re good at, what you love and what the world needs. The intersection of that is your life purpose (literally, in Japanese is called Ikigai). When you do this, capital will naturally follow.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

I want to have a group at my table: Oprah, Jan Koum (Founder of WhatsApp), Dan Larimer (CTO of EOS), Satoshi

Originally published at medium.com

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