“Women aren’t prominent in investment, fintech, or in the technology space, so it makes a lot of sense why there are so few of us in blockchain. Dear women: embrace these categories! Learn!”
I had the pleasure of interviewing Jessica Higgins, JD MBA BB and Principal of Digital Unicorns, a digital marketing agency that brings promising technologies to market, including blockchain, AI, cryptocurrencies, crowdfunders, and other B2B/B2C businesses.
Thank you so much for doing this with us! Can you share with us the story of how you decided to pursue this career path? What lessons can others learn from your story?
I actually began with a storytelling project for Pfizer. They were one of the first proof of concepts in the blockchain space, and came to my agency with the challenge of: how do we make the average person understand, and want to embrace this new technology? This was around two years ago. I fell in love with the potential of the blockchain, and have been marketing promising technologies ever since.
Can you tell me about the most interesting projects you are working on now?
I believe that the technology side is great, but the investment side is concerning. I am working with a new retail investment category and platform, that will also become a television show sometime next year. You can learn more about it at sparkinvest.com
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
My friend and mentor, Ben Way. He created one of very the first online retail commerce websites, had the largest bitcoin mining operation in San Francisco, and is now revolutionizing payments by using blockchain technology. He was the person who encouraged me to embrace the blockchain space. His blockchain company is digits.io.
What are the 5 things that most excite you about blockchain and crypto? Why?
Universal transparency, elimination of middle men, universal access to funds, universal data, and vastly improved efficiencies in nearly every industry.
What are the 5 things worry you about blockchain and crypto? Why?
The current ICO market, scams, the inability to remove false information once its stored on the blockchain, money laundering, and my fear, and hope, is for good future regulation.
How have you used your success to bring goodness to the world? Can you share a story?
My mission in life, and in work, is to help others. I believe that everything in business needs marketing. When I bring good marketing to a business, it’s a great feeling to help others toward their long-term path of success.
As you know there are not that many women in your industry. Can you share 3 things that you would you advise to other women in the blockchain space to thrive?
Women aren’t prominent in investment, fintech, or in the technology space, so it makes a lot of sense why there are so few of us in blockchain. Dear women: embrace these categories! Learn!
Can you advise what is needed to engage more women into the blockchain industry?
I think real use cases will force all people into the space eventually. When something makes your life easier, it becomes obvious. Its no different than a cell phone, or any great technology. People will embrace what makes life better. Its our job in the blockchain to speed this adoption.
What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?
My Chief Creative Unicorn, Indiana Gregg says “Whether its religion, or psychology, or motivational speaking, it all comes down to one thing: belief. It doesn’t matter where it came from, what matters is how you use it. Belief is all we have.”
This is a great reminder to me that if you believe in yourself, and your work, anything is possible.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I would love to see us, as a culture, place a different type of value on things. Public education isn’t valued because its free. Neither are YouTube educational videos. However, free education is extremely valuable. I hate that we place all of our value on formalized degrees, and this is coming from someone with too many of them! I would love to see us culturally embrace the relevant learning and thinking that will drive us forward in the most thoughtful way.
How can our readers follow you on social media?
@jessicahigginsdotco on Instagram.
This was very inspiring. Thank you so much for joining us!
Originally published at medium.com