Lionel B born Lionel Barnes in Panama City, Florida is a famous YouTube star, a billboard charting rap artist, and a reality show star and producer for his upcoming reality show. He was spent 3 years in Naples, Italy where he relocated with his mother and stepfather at the age of 12, and now lives in Tampa, Florida and is a single father with his 3 kids.
Widely known for posting viral breaking news, skits, and hilarious cooking videos on his channel the Lionel B Show. Lionel B is also a reality show star, a reality show producer, and a hit making rap artist.
His rise to notoriety started with being a YouTube sensation. Lionel B has always loved using his talents to create stories and found the platform to be perfect to display his creativity in speaking and video editing and production. He began uploading content on his channel and soon many of them went viral, with his most viewed video at over 8 million views. Within just two years, his channel now spawns over 90 million views to date.
More than just a social media icon and rap star, Lionel B is also the successful owner of two business enterprises: S.W.I.D. Entertainment, a premiere marketing and PR firm, and a reality show franchise working with top Hollywood producers.
Lionel B was inspired to return to the music industry after losing his mother the Covid-19 in July of 2020. Since then, he’s collaborated with top hip hop artists, been featured on billboards in Times Square NYC; and hit the top of the Billboard charts with his new single Let Me Ride. That was a defining moment for Lionel B as it let him know, losing his mother taught him how short life really was, and he wanted to pursue more endeavors beyond YouTube. Lionel B founded S.W.I.D. Entertainment (Sleep When I’m Dead) in order to help upcoming and established artist market their music to a wider audience.
Keeping up with his millions of followers, developing and posting satire and meaningful content for YouTube, and running two successful businesses has inspired Lionel B to look for even more outlets for his creative talents. He is also a published author.
He founded 50Fifty Magazine a well-known publication back in 2009, which featured models, celebrities and more. Lionel B also has a new reality show that will be airing on a major television network by early 2022.