Meet Dylan DeGennaro – a surprising rising star in the rap industry, and for a reason you would not expect.
When it comes to finding success through unexpected means, there are few names that come up before Dylan DeGennaro. As an overnight digital media success, DeGennaro is an Instagram influencer who has taken the industry by storm with his unique ability to comprehend where the online industry is heading and capitalize on the winds of change. In a world where the next viral sensation seems to come out of thin air, DeGennaro has become somewhat of a savant in building incredibly engaging and successful online brands.
Across his Instagram channels, DeGennaro boasts an impressive 7 million highly-engaged followers. The secret to his online success? DeGennaro claims that he has mastered the market on using just the right branding and engagement strategies for boosting his social media marketing. Dylan DeGennaro’s next move? Take his ever-growing online empire from social media engagement to multi-media marketing with his very own company.
As a student at Quinnipiac University in Connecticut, USA, DeGennaro doesn’t come across as the online media mogul that his profiles have made him today. Yet his ability to capture the short attention spans of online social media users has helped him become a sought-after voice in the online marketing world. As brands and companies continue to try and reach new customers on the digital marketplace, digital natives like DeGennaro are becoming increasingly popular with businesses who are seeking to corner the market and capture their share of a hungry online user base.
Where did DeGennaro get his start in his wildly successful online media empire? The 20-year-old social media influencer began his online rise to stardom in a similar fashion to anyone else – he signed up with a new account on Instagram in 2015, building an online account that showcased football highlights.
As he began to experience success online, DeGennaro started investing all of his time and money into his online football Instagram page, building content that continued to engage users and increase in likes and comments – almost like magic! At just the right moment, DeGennaro switched up his account and went a different direction – moving his account away from football highlights and toward a motivational themed page that posted online inspiration. However, when that account began to experience less traction, DeGennaro pivoted and moved again – this time building an account that focused on freestyle rap content. The response? One of the most influential instagram accounts in the rap industry niche known as @Freestyles.
As the influence of @Freestyles began to grow, DeGennaro utilized yet another secret social media weapon – the influencer shoutout. Building on the impact of a social media shoutout, @Freestyles exploded, and DeGennaro switched up his account username to @RapMusic. This strategic name move helped him maintain his followers while moving his focus away from primarily freestyle raps to news in the rap community.
After the runaway success of @RapMusic, DeGennaro began trying his hand at other accounts focused on topics such as growth hacking and music industry marketing. His accounts @Male, @Rapping, and @Tracks continue to grow in their influence and reach in similar ways as his football-turned-rap-industry account – cementing DeGennaro’s place in the social media marketing hall of fame.
What is next for Dylan DeGennaro? The young digital influencer is planning to convert his page @RapMusic to a more full-focused music marketing company that will allow up and coming musicians to build their own online identity. By using the skills and techniques that DeGennaro has mastered over the years in his own social media accounts, he hopes to help others quickly master the online influencer market and see their own success with DeGennaro as their digital agent.
DeGennaro is the prime example of what can be accomplished when you are willing to try, fail, and try again in an ever-changing online industry. His ability to sense the digital winds of change and adapt his content to reach new audiences has helped him soar in his influence.
When it comes to his role in the industry, DeGennaro says that social media is a powerful platform to promote the content on a theme a person is interested in. For DeGennaro, that is where the magic resides – seeking what the online customer is looking for in their online diet and creating custom-built digital meals that fit their appetite. The rest is success!
Want to learn more about Dylan DeGennaro’s rise to fame, and get a feel for how he curates his social media? Follow DeGennaro online at his various handles: @RapMusic, @Male, @Rapping, and @Tracks – and stay on the lookout for his new marketing company coming soon!