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MavenIndex launches a platform for Household CEOs – the women who influence purchase decisions

Women spend lots of time each day making purchase decisions for their families, yet their voices are missing from the front lines of product design and marketing. MavenIndex aims to solve this problem with a platform where women who run households can earn money by giving authentic feedback on products and services. MavenIndex founder Nicole […]

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Women spend lots of time each day making purchase decisions for their families, yet their voices are missing from the front lines of product design and marketing. MavenIndex aims to solve this problem with a platform where women who run households can earn money by giving authentic feedback on products and services.

MavenIndex founder Nicole Cathcart wanted to build something to combine her passion for women’s equality with her professional background in product and design. Cathcart and co-founder Nathan Eastman have given women a platform to provide critical information to brands developing and selling products and services.

MavenIndex aims to empower women economically, giving them more flexible opportunities to earn income. With this platform, MavenIndex is doing their part to try and close the wage gap by increasing the value of unpaid work that is traditionally done by women.

The team at MavenIndex believes the voices of diverse women should be embedded into every stage of product development. The platform is designed for women from every ethnic background. In the past, these voices have been marginalized by society. At MavenIndex, these voices are a treasured part of their mission. Brands that sign up can search for Mavens by ethnicity and race to support their own diversity efforts and develop more inclusive products. MavenIndex recognizes the value of diverse voices and the need for new ideas.

Women who want to sign up and become a Maven can join the waitlist while the platform is still being developed. Mavens are supposed to be expert consumers, so they’re expected to have a certain level of expertise. In order to help companies connect with their target audiences, MavenIndex needs to find the best women to join the Mavens. When the platform is ready, the waitlisted candidates can fill out an application to see whether they fit the profile of a Maven.

Once chosen to join the platform, each Maven can work around her own schedule, passing along recommendations, and earning the recognition she deserves.

Are you interested in joining the waitlist for early access to MavenIndex? Click here for their website.

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