The SEO industry is unpredictable and varies according to the latest trends, and with the rise of Augmented Reality (AR), more and more businesses are taking advantage of this amazing technology. Augmented reality has a true potential to completely transform the SEO industry and take it to a whole new level in the next few years. In short, it is all set to help businesses to provide out-of-the-box user experiences that will eventually improve the bottom line. Since the technology is growing at a faster pace, adopting this technology will definitely help you gain a huge advantage.
In this online business world, where nearly every business heavily relies on SEO, it is important to note AR is going to influence search engine optimization. Augmented Reality is transforming how brands promote their products and services, as well as how they optimize content for search engine rankings. In short, implementing this cutting-edge digital technology into your local SEO strategy can do wonders.
But how? Here are some easy and effective ways to incorporate augmented reality into your local SEO strategy.
1. Optimizing Google My Business Listings
When it comes to setting your business up for AR, the first step you need to take is to optimize your Google My Business Listings. People use their smartphones to search for a local restaurant, hotel, shop or an organization to get information on a particular business, images, ratings, reviews of nearby businesses. So, keep your business details up-to-date and optimize your listing with quality photos and comprehensive details, such as business address, visiting hours, contact information to satisfy your customers’ needs and curiosity. Remember, a compelling and comprehensive listing can make your business stand out from the rest.
2. Optimize Your Content
Getting users to engage and stick to your website is one of the ultimate goals of SEO. There are different studies that clearly show that pages with higher user engagement tend to perform better and rank higher on search engine page results. Google wants to give users the best possible and relevant results for their queries. Content marketers can smartly use AR to create a highly interactive experience and engage users on their website by adding an interactive tutorial on how to use your product, an emotional story, a fun game, a virtual tour of your business to give 3D experience and foster customer delight.
3. Effective Geotargeting Strategy
Since augmented reality is closely linked to geolocation and shows results on the basis of audience’s location, it is important to take advantage of it and focus on your customers’ location. Just as push notifications can be easily sent to mobile users based on the geo-localization principle, notifications about offers, deals, and discounts can also be sent on AR app to inform customers who are close to your business location. This is simply an amazing geo-location-based targeting that can transform offline customer experience to online customer experience.
4. Online Reviews and Ratings
Whether you believe it or not, reviews can greatly affect your local search engine rankings and play a key role in the consumer decision-making process. So, it is important to manage your online reputation on Google and Yelp to ensure you attain good scores based on your business’s performance. Since augmented reality helps users find the latest reviews and ratings in real-time by just hover over the location. This is why reviews and ratings have now become a crucial factor for searchability, maximizing conversions and securing sales. The more authentic, genuine and positive reviews you get for your business, the better it will be for your search engine rankings as well as revenues. Businesses also need to improve their services and products in order to avoid any negative customer complaint as reviews appear in real time and can affect your business’s online reputation and sales.
5. Pay Attention to Citations
Citations are basically the number of brands mentions your company receives in the form of your business name, address, phone number throughout the web. They are important for any local business and plays a key role in creating trust for your brand. It also appears in review sites, thus increasing your chances to be found by your prospective customers when entering queries.
Having a strong citation profile for augmented reality has now become incredibly important for businesses as it bolsters your chances of being appeared when consumers search in AR. Third-party citation sites such as Yelp encourages people to share their experiences of various local businesses. If your business has not a strong citation profile, you are missing out on a huge opportunity. So, make your listing stronger and stay competitive in the online world.
In this competitive online world, where augmented reality is going to dominate the marketing industry, now is the right time to put your energy, efforts, and resources into implementing this emerging technology to stand out in this environment. Whether you are a digital marketing company, web design agency, real estate business, or any other local business, it is important to develop AR-based content and good local SEO strategies to rank higher in real-world SEO.