Community//

Lindsay Tia Reilly: “You have to show the people that work for you that their contributions to your company are just as important as yours”

My biggest inspiration in business was my Grandpa. He inspired me to build a family, not just a team. In order to do that, you have to show the people that work for you that their contributions to your company are just as important as yours. They need to know that they are appreciated, respected, […]

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

My biggest inspiration in business was my Grandpa. He inspired me to build a family, not just a team. In order to do that, you have to show the people that work for you that their contributions to your company are just as important as yours. They need to know that they are appreciated, respected, and part of the success. I’ve always led my team that way and they’ve given back to me tenfold, time after time. They believe in what I believe in, share in my dreams, and do more than I ask through the highs and lows. When you truly operate as a family, even bad times are good.


As a part of my series about strong female leaders, I had the pleasure of interviewing Lindsay Tia Reilly. Lindsay Tia is the 28-year-old self-made entreprenette, founder and driving force behind Bravery Brand and The Cue. Lindsay’s lifestyle brand started at the age of 14 from the ping pong table in her parents’ basement, where she used the sewing skills taught by her beloved grandmother to design, fabricate and distribute her own line of custom handbags. Pursuing a future in fashion, Lindsay earned a Fashion Merchandising degree from Lasell College and certification from the London College of Fashion, where she learned from several iconic designers. Upon her return from abroad, Lindsay used her sharp eye for fashion and European experiences to open The Cue, a “shop local” boutique just outside of Boston that delivers “confidence through clothing”. In May of 2019, Lindsay expanded her empire with the launch of Bravery Brand, a patriotic-inspired and self-expressive accessory line that spotlights the everyday bravery and courage inside everyone. A tenacious and talented trend setter, Lindsay is an award-winning business and community leader who has perfected the art of the pivot and empowers individuals from all over the country to tell their story and rock their bravery!


Thank you so much for doing this with us Lindsay Tia! Can you tell us a story about what brought you to this specific career path?

My grandmother taught me to sew when I was in my early teens. and I loved it immediately and started making and selling handbags in my parents’ basement. I eventually took all of my graduation money and used it to get my handbag business off the ground.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

After signing the deal to sell the Bravery Brand at Macy’s through their Market @ Macy’s program, we only had a few months to get them the bands made, packaged, and shipped to three different stores. The only way to make that deadline was for me to rush an order through my manufacturer, pick up the Bravery Brands myself, and enlist my friends and family to help package them. By the time the bands were ready to be picked up, I only had 5 working days to get them to Macy’s. So, I gathered everyone around my kitchen table, dropped the box of bands in the middle, and told everyone to “get to work.” Well, let’s just say that when I opened the box and went through it, all 500 Bravery Bands were made in the wrong finish. I just wanted to have a complete panic attack and freak out. But, as a leader of a brand that was built on the concept of “bravery”, I knew that wasn’t an option. Instead, we came together and laughed our way through the task at hand, instead of panicking.

When you have the biggest opportunity handed to you and everything seemingly goes wrong, you have to face the mistake and fix it. I knew we were better than failure and would do anything to get the right Bravery Bands to the right stores ON TIME. I stayed calm and called the manufacturer, who came immediately that night to pick-up the order and fix it within 48 hours.

I learned a few things from that experience. First, I learned the importance of quality control and quickly created a system with my team and manufacturer that ended up being a better way to get the Bravery Bands produced, which ended up resulting in an even better product in the end.

You have to believe that everything happens for a reason and you have to learn from your mistakes.

What do you think makes your company stand out? Can you share a story?

My customers truly feel connected to me, and I feel that same connection to every one of them. Whether they’re wearing a Bravery Band on their wrists or shopping at The Cue, my customers feel, welcomed, understood, and empowered. People want to feel as though they are buying from a person, not a corporation.

EX: Diane: “I stumbled upon The Cue via Instagram and visited this beautiful lounge nearly immediately. Really fun pieces and Lindsay is not only welcoming but beyond helpful. I’m psyched that Dorchester has this spot now; highly recommended. Run, don’t walk!”

Are you working on any exciting new projects now? How do you think that will help people?

I’m really excited about the recent launch of the Bravery Band. I know it’s going to help so many people express their bravery, tell their stories, and inspire others. I’m looking forward to more fundraising partnerships with non-profits. I’m a firm believer in giving back and have plans in the works to make sure that I, and all of my businesses, continue to do that. I’m also looking at expanding our retail footprint for The Cue with new locations and more pop-up opportunities.

What advice would you give to other female leaders to help their team to thrive? What advice would you give to other female leaders about the best way to manage a large team?

My biggest inspiration in business was my Grandpa. He inspired me to build a family, not just a team. In order to do that, you have to show the people that work for you that their contributions to your company are just as important as yours. They need to know that they are appreciated, respected, and part of the success. I’ve always led my team that way and they’ve given back to me tenfold, time after time. They believe in what I believe in, share in my dreams, and do more than I ask through the highs and lows. When you truly operate as a family, even bad times are good.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I’ve been so lucky to have amazing support from my grandparents and parents throughout my life. My mom has truly been my right hand through the whole journey. She’s been an employee, a mentor, an advisor, and even a therapist, at times, without ever taking a dollar for any of it. She has been my rock since day and was even the only employee I had for so many years. From working holiday gift shows and pop-ups, to opening brick-and-mortar stores, and helping me manage and grow two successful business, she’s been my wing woman. She keeps me going and helps me identify good decisions while avoiding bad ones.

How have you used your success to bring goodness to the world?

I’m starting a movement where people feel empower to find and flaunt the very things that make them brave. The community built around the Bravery Brand is so inspiring and supportive that it has started a domino effect of more and more people telling their stories and inspiring others to do the same.

What are your “5 Leadership Lessons I Learned From My Experience” and why. (Please share a story or example for each.)

  • You can’t do it all. — Learning how to let go and delegate is a huge piece of the entrepreneur puzzle. It would be impossible for me to run these businesses alone. Product development, buying, producing, selling, marketing, and promoting can’t be done by just one person. I need my team to do it all and do it right. You have to really take the time to find the right people that will be dedicated to helping you build the brand and believe in what you’re trying to create just as much as you do.
  • Set a good example. — It’s key to create human connections. I’ve always tried to be relatable to my team and to my customers. Positive energy in any situation is beyond invaluable and I always try to create environments that build people’s self-esteem, motivate them, and nurture their growth.
  • Set expectations. — People’s time is precious and it’s important not to waste it. Set realistic schedules, timelines, and deadlines and make sure everyone respects them and stays on track to meet them.
  • Know your weaknesses. — We all know we can’t be good at everything. When I first became an entrepreneur, I realized there were certain things I definitely wasn’t going to be the best at. That’s why it’s essential to find people that can lend where you lack in order to get to success.
  • Accept Failure. — Every good leader has failed at some point. Failing means finding opportunities and situations to learn, teach, and grow. We all fail in order to grow stronger and I truly believe that in all my failed moments I learned what I needed for success.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I want more people to rock their bravery and tell their stories. Sharing experiences and stories with others creates connections, which can lead to building a community where people are courageous and comfortable enough to know they’re not alone whatever they face.

That’s what I’m truly hoping to do with the Bravery Brand.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My grandfather was an entrepreneur like myself and he taught me the values of being a good person, leader, and entrepreneur. The biggest lesson he instilled in me was that the most fun is in the struggle. He used to say,” Kid, when you start making money, you’re making money. But, when you have to figure out what to do when you’re struggling, that’s when the beauty of your business is created with passion and true grit.” I remind myself of this often.

When the going gets tough, the tough get going.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

I love breakfast and there is one person who really ignites my passion — Oprah Winfrey. She’s an admirable woman who built and perfected a platform of storytelling. She has such an amazing way of connecting with people, breaking down their barriers and vulnerabilities to get them to share their stories with the world. She goes after what she wants, no matter what. She doesn’t listen when the world says, “no you can’t.” She never gives up and follows her instinct, proving that this is exactly what she was created for. As a woman and a leader, her passion, resilience, and dedication to bettering the world is truly admirable and brave.

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

Seek & Thrive: With Bite Founder And CEO Lindsay McCormick

by Monica Mo, PhD
Community//

Tips From The Top: One On One With Lindsay Junk

by Adam Mendler
Community//

Lindsay Verstegen of ShopRunner: “Show up authentically and unapologetically”

by Yitzi Weiner

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.