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Lindsay McCormick of Bite Toothpaste Bits: “Your habits are not just yours; Our daily habits can and will shape the future of our planet”

I would remind people that your are habits are not just yours. Every person and every brand for that matter has the ability to shape and influence the way people think, see and act everyday. Whether it’s mindlessly tossing out an empty plastic toothpaste tube or glossing over the ingredients list, our daily habits can […]



I would remind people that your are habits are not just yours. Every person and every brand for that matter has the ability to shape and influence the way people think, see and act everyday. Whether it’s mindlessly tossing out an empty plastic toothpaste tube or glossing over the ingredients list, our daily habits can and will shape the future of our planet. Although you are one person, we are all one person and that’s a lot of people so you are going to have an impact on the world whether you realize it or not. Why not make it a good one?! 🙂


As a part of my series about strong female leaders, I had the pleasure of interviewing Lindsay McCormick. Lindsay is the Founder and CEO of Bite Toothpaste Bits, an all-natural, zero waste toothpaste tablet on a mission to become the world’s most sustainable oral care company. Bite has been featured in Women’s Health, Cosmopolitan, O Magazine and goop and many more.


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

For as long as I can remember I have been obsessed with all things sustainability and the environment. As a kid, instead of asking for presents I would always ask my parents to “adopt” a specific animal in my name. They would then send a check in my name to the World Wildlife Fund and weeks later I would get a photo along with information on the animal I “adopted.” From Orca Whales to Ocelots I basically adopted every single animal I could. When I got into TV, my first job was for Animal Planet and then I started working on shows for HGTV that took me to a new destination every week. Eventually, I started to notice how many of those little travel toothpaste tubes I was going through and realized how much waste I was creating just from brushing my teeth. I started looking into alternatives and realized all the questionable ingredients in toothpaste and that there were not any travel friendly, plastic-free alternatives so I decided to make my own.

Can you share the most interesting story that happened to you since you began leading your company?

I was working full-time as a TV producer and making Bite in my living room on a hand-press tableting machine after hours. My customers consisted mostly of friends and friends of friends who shared my passion for sustainability. I had picked up a little steam from zero-waste blogs and other plastic-free I was sitting in my living room when my phone alerts started going crazy. I looked at my phone and realized that I had done more sales in one hour that what I had done in the past year and had absolutely no idea where it was coming from. A Women’s Health video that I had shot on my iPhone months ago was finally finished and unexpectedly posted to their Facebook page and started going viral. From then on it has been a whirlwind that we have just been trying to keep up with. I ended up having to quit my job and have been working full time on Bite ever since.

What do you think makes your company stand out? Can you share a story?

I started Bite as an advocate for sustainability. I was not trying to start a company rather I was trying to create a change. Bite is relentless in our pursuit of being the most sustainable oral care company on the market. We’re listening to our community, hearing their wants and needs and then finding ways we can make that happen.

Are you working on any exciting new projects now? How do you think that will help people?

Yes! After receiving thousands of requests from customers to offer an option with fluoride we are excited to announce that we will be able to offer that soon. By offering fluoridewe will be able to expand to a larger audience which helps us with our ultimate goal of keeping plastic out of landfills and harsh chemicals out of our bodies.

What advice would you give to other female leaders to help their team to thrive?

As a leader, it is so important to see your team as individuals with entirely different skill sets, working styles and needs. To get the best results from them you need to stay true to who you are but also be able to adapt yourself to different personality types to inspire the best out of each person.

What advice would you give to other female leaders about the best way to manage a large team?

Hire well and give your team the trust, respect and freedom to do what they do best. Make sure every person on the team is aligned with your mission because when the hours are long and the work is hard if your team isn’t fighting for something bigger than profits or market share, no one will be motivated to go that extra mile.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

My boyfriend of 5 years and now Co-Founder of Bite has been instrumental in our success. He’s like a swiss army knife and has helped with everything from shaping our brand to growing the company to what it is today and on top of that he has kept me sane through all the craziness.

How have you used your success to bring goodness to the world?

As sustainability becomes more of a hot topic I like to see Bite as a brand that is spearheading the movement by giving people a plastic-free alternative to something they use everyday. Bite is on a mission to keep plastic of our oceans and landfills and harsh chemicals out of our body. We are using our platform to help educate and raise awareness on the importance of just how much our daily habits matter and one small change can make a big difference.

What are your “5 Leadership Lessons I Learned From My Experience” and why. (Please share a story or example for each.)

  1. Address Issues Head On:When an employee is slipping or when a manufacturer delivers late address it immediately and seriously with clear communications on what happened, why and how its going to be fixed in the future. Ignoring a problem is not going to make it better or fix it. Have the hard conversation, set clear expectations and communicate in a kind but direct way.
  2. Aim to be the dumbest person in the room: Hire people that are good at what they do and remind yourself everyday why you hired them. You don’t know everything and you don’t need to pretend to which is why I think it’s so important to hire for your weaknesses and find people that are way better at things than you and make them feel valued.
  3. Be a cheerleader for your team: In addition to being the CEO I see myself as my team’s biggest cheerleader. I feel it is my job to cheer on their wins and let them know when and how they are doing a good job.
  4. Remember your why: When things get tough it is extremely important to remind yourself of your reason and mission for choosing this path. I have a list of things I can do to kick my butt back into gear when I feel overwhelmed or feel like giving up.
  5. Learn to communicate effectively: Some people might need a lot of information and guidance while others might see that as micromanaging. I had to learn to tailor myself and communication skills to each person on my team in order to get the best results.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would remind people that your are habits are not just yours. Every person and every brand for that matter has the ability to shape and influence the way people think, see and act everyday. Whether it’s mindlessly tossing out an empty plastic toothpaste tube or glossing over the ingredients list, our daily habits can and will shape the future of our planet. Although you are one person, we are all one person and that’s a lot of people so you are going to have an impact on the world whether you realize it or not. Why not make it a good one?! 🙂

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Things turn out best for the people who make the best of the way things turn out.” It is important to make the best of any situation that is presented and to see opportunity amidst the chaos. This quote has been relevant to me in both business and life; things are going to go well and things are going to go terribly and repeating this quote to myself helps put things into perspective and to not only be optimistic but opportunistic.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

I would love to talk to Emily Weiss and Ty Haney. They have both built such amazing and influential businesses that are encouraging and inspiring so many individuals around the world to do things that make them feel beautiful inside and out. Also, Jane Goodall just because she has always been a warrior for the planet that I have always looked up to.

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