Veronica Cintron is a multi-industry, business executive with strong strategy development and execution skills. She has a passion for cultural education, awareness and community building. Veronica’s track record has over 17 years of proven leadership experience with a focus on creating and executing processes, evaluating and tailoring long term goals, overseeing staff duties and encouraging overall growth and stability.
Thank you so much for doing this with us! What is your “backstory”?
It’s my pleasure, thank you! So, currently I run a branding and marketing agency full time. But I also have a healing practice where I focus on Reiki, meditation and herbalism. I’m also a mom of 2, the kids are homeschooled. We live in Puerto Rico but spend lots of time in mainland US so the kids can spend time with family and friends but that means we’re usually traveling once a month as a family (dogs included). Right now I also have my Dad staying with us for a bit so it’s a little crazy, but we wouldn’t have it any other way.
Can you share the funniest or most interesting story that happened to you since you began leading your company?
The funniest thing is when my now 10 year old son (then he was about 6) assumed that I didn’t sleep. He didn’t understand how I managed the household, their needs and ran the company. I thought it was the cutest thing, I explained to him that I do sleep, it’s just after he goes to sleep and I wake up before he does.
What was your biggest challenge to date either personally or professionally and how did you overcome it?
Truth be told there are always challenges, however, the biggest challenge personally is knowing when to walk away from work. It’s so easy to focus only on work projects, clients, meetings etc. Sometimes the family is all in the same room, but we’re all engaged in our own things, it feels like we’re together, but we’re not. So that’s when I decide it’s time to put everything away and pull out a board game or have us all for a swim. However, those days don’t happen daily, so we I have to check myself every few days to make sure I’m not only focused on work.
What does leadership mean to you and how do you best inspire others to lead?
Leadership to me means thinking about how what I do affects other people by thinking how to better my products and services to allow my clients to succeed. But also means thinking about the examples I’m setting not only for my own children, but for the young men and women I so often speak to.
I like to think I inspire others to lead by sharing my story, by being honest and truly believing that everyone can achieve success. I’m just a little Puerto Rican girl who grew up in the South Bronx and now I’m juggling family and leading a successful branding agency.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?
I am grateful for my Dad; as a little girl he always believed I could do anything. He always pushed me to cross gender and racial lines. I am also incredibly grateful for my wife, she really thinks there’s nothing I can’t do and her encouragement is endless. During times of doubt (they happen often) she always reminds me of what I’ve done, how far I’ve come and who I continue to push for. She reminds me that the work isn’t close to over. I am always in gratitude for them both.
Was it difficult to fit your life into your business/career and how did you do that?
Yes, it was difficult at first. My kids were much younger, so we had earlier bedtimes, earlier mornings, breakfast, school, pick up, dinner, bath times etc and of course sniffles and stomach bugs. That’s when we decided to hire someone part time to help with the kids and the home, it was a game changer. That was years ago, the kids are older, understand our days much better and are now home schooled. Some days are still difficult but we manage and I’ve become pro at prioritizing.
Did you find that as your success grew it became more difficult to focus on the other areas of your life?
Hmm sometimes, but generally speaking, no. I actually think it’s become easier because I’ve been forced to be extremely organized with my day and tasks. I’ve also learned how to set better boundaries as I became more successful. Maintaining the balance between my work and general life has become even more important now. My calendar is always full, but I feel that it’s well balanced and everything gets done… for the most part 😉
Can you share five pieces of advice to other leaders about how to achieve the best balance between work and personal life?
What gives you the greatest sense of accomplishment and pride?
What gives me the greatest sense of accomplishment and pride is being a good provider for my family. The risks, hard work, the sacrifices.. It’s all worth it when I look at my life and the life I’m able to give my children. Also, looking at where I came from, where I am and where I am headed always fills my heart with joy and pride.
You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Self-care, without a doubt. I keep hearing about successful, young people passing away or finding themselves with great health issues. As a society we push for success and wealth (which are all wonderful) but we don’t talk about self-care. My movement would be to create easy ways for busy people to eat well, sleep enough, meditate regularly and move their bodies.
What is the best way for people to connect with you on social media?
About the author: Jacob Rupp is a coach, author, speaker, podcaster, and rabbi. He is the founder of Lift Your Legacy, a community that helps people live a more authentic life. He has a regular, syndicated column that appears in ThriveGlobal and Medium magazine. To learn more about him or to listen to the Lift Your Legacy podcast, search iTunes or visit his site: liftyourlegacy.live