“For my daughter.”

“For my young female future leaders.”

“For my husband.”

“For society’s tomorrow.”

The room resounded with different personal reasons as we debated, why? Why were we setting up a gender equality network? Why did this advertising conglomerate need to embrace this year’s hot topic? Why were we each personally invested in launching this initiative, ONE, our employee network to champion gender equality across our business and beyond?

Here’s my why.

I’m a mother, business founder, agency leader, manager, wife, daughter, friend, runner, home renovator, bedroom tidier, and more. I’m passionate, energetic and very goal driven.

I fastidiously maintain a life blend that keeps me effective, healthy and happy. My life roles, my work culture, this era, my business leaders and my family are what make my blend today possible. I feel blessed, and super aware I’m in a minority — in a positive, uniquely fantastic employer enabled bubble.

This is a very new and welcome bubble. I’ve suffered stress, immune malfunction and years of failed resolutions in pursuit of ‘finding my balance’. I’ve been too unwell to work due to chronic stress and slept endlessly in recovery. I’ve lost my hair. I’ve run my business, nursing baby twins all night long, yet still groggily made dawn deadlines. I’ve suffered agonising heart-ache leaving my children with temporary, unfamiliar childminders in honour of work commitments. I’ve compromised my leadership style to fit in. I’ve made multiple sacrifices. My family have too. I’ve cried and felt out of control.

No more. Having recently turned 40, sold my company, moved home and schools, established different shared responsibilities with my husband and changed businesses, I’ve finally achieved a blend that works for me. My work and corporate culture now reflect my values and facilitate my personal priorities. I haven’t been sick in over two years. I am happy. My four children are happy and they have me here when they need me. My husband is happy.

Whilst I have finally found my balance, I have had to reshape some societal norms to make it work for me, on my terms and my family’s terms.

My husband and I now both work flexibly, but as a man he’s still a rarity. He’s had to be a trail blazer in his organisation initiating pockets of ‘essential’ working from home. He’s had to bury private emasculation as our roles at home have gently shifted — he now leads laundry, cooking and does a few more school runs than me.

I conscientiously embrace being a role model for my daughter, showing her that life’s a choice and you direct it, not your gender. She must never waver in honouring her personal priorities.

Equally, I want my sons to know they can stay at home to raise their children or choose ‘nurturing’ careers like teaching or nursing in pursuit of passions never acquiescing to typecasts.

I celebrate what is now my workplace cultural norm and am dedicated to creating a future where this is every sector’s and everyone’s norm (and right). Business cultures like ours which herald balance through authenticity, agility, diversity and a focus on outcomes not inputs. Fundamentally, I want to see health and happiness metrics valued on a par with commercial results. Success with people not just pound signs.

So my big fat why, my motivation for being a founding member of my corporate gender equality network is because I want to enable our children, and future talent in our industry, to achieve their professional ambitions wholly in synergy with their family, health and wellbeing goals. No compromising. Better gender equality is pivotal to that, for all of us.

I’d love to hear about your experience at work of gender equality. Please share in the comments or message me privately for a confidential conversation.

Originally published at www.yourlifehack.com

Author(s)

  • Bianca Best

    Flourish with Bianca Best – writer, entrepreneur and manifestor dedicated to ensuring your life glistens with the work, love and vitality you desire.

    Flourish

    Hey! I'm Bianca! A writer, entrepreneur, mother and unshakeable optimist passionately devoted to ensuring your life glistens with the work, love and vitality you desire. Born with big dreams, a strong work ethic and fervent belief that life holds no limits, I’ve discovered how to unlock human potential.  Through my transformational ESCAPE™ programme, coaching, books, online courses, BB-TV, workshops, keynotes and retreats, I stratospherically catapult gifted individuals like you into the place you’re meant to be. I’m honoured to be a best-selling author and to work with leaders from Amazon to Snapchat, and to have personally learned wisdom first-hand from gurus such as Arianna Huffington. Blessed with abundance, I cherish 4 rapidly growing children, 3 businesses, and 1 English country home which is my creative and spiritual sanctuary. My life’s work represents a chronology of passions explored. From writing, to entrepreneurialism, to corporate leadership, to tech firsts, I’ve experimented, learned, grafted and always savoured the journey as much as the destination. Practice what you want to grow I’m fascinated by neuroplasticity and our ability to build skills that progressively enable us to achieve goals faster and easier. When we respect that life is about choices and consequences and choose concentrated cognitive focus, dreams become reality pretty quickly. Blend awareness of limiting beliefs, value systems, habits and behaviours with a personal definition of success, and you’ll strike gold.  The moment I clarify a goal (and I mean intricately define that tantalising something which has stimulated every cell in my body), and organise my habits, attitude and behaviour to thrust onwards towards it, giving it my unwavering attention, then life clicks into beautiful flow. I want this for you too! First Entrepreneurial Forays Coincided with 4 Baby Bests! After simultaneously blending a freelance writing career with exploratory post-grad advertising agency roles and stints as a presenter, I launched my first business in 2004 taking my creativity and resilience to new heights as I served global customers with a pioneering digital personalised gift company. I enjoyed an exhilarating decade learning that with the right focus, energy and vision anything and everything is possible. By the time I sold this business I’d welcomed 4 mini Bests confidently into the world too, including baby twins. What an unexpected (and time-management!) twist they gave to entrepreneurialism! I definitely live by the mantra “What doesn’t kill you makes you stronger” (and ironically still reflect on that first year juggling 4 children under 7 whilst expanding my company into an omni-channel franchise one of my most purposeful and joyful ever!)! Corporate Leadership Rigour I see life as a great big, fun experiment and every experience a moment of potential growth. With ‘intra-preneurialism’ now being invited into traditional business realms, I couldn’t resist a global leadership role in a large-scale corporate behemoth fusing my entrepreneurial passions with a legacy world. A truly invigorating opportunity! I’ve thus since set up a third millennium consultancy within WPP partnering with global brands such as Mars, CocaCola, Sony and Uber to accelerate digital transformation agendas amidst the volatility of today’s marketing landscapes. To say I love this work is an understatement, plus the output agendas and relationship dynamics all simultaneously add brilliant new depths to my coaching practice. Escaping the Whirlwind Decades back I suffered immune collapse repeatedly along my undulating, endlessly busy path and in June 2019 the World Health Organisation classified Burnout as a global epidemic. Too many of us have been, or are being, buffeted by life’s whirlwind at the expense of our mental and physical wellbeing. I created my science-based ESCAPE™ programme to combat exactly this. Through six powerful pillars I blend my certifications in coaching, hypnotherapy and NLP with my life experiences to empower ambitious individuals like you to thrive. It is possible to maximise impact without burnout and I show you how to respect your individuality and flourish. Which Brings Me To You Whether you feel stuck in a corporate rut, trapped in an unhappy relationship, constantly exhausted, overwhelmed by the sheer pace of modern life, frustrated by slow business growth, or beguiled by which way to turn next, I can get you moving, shining and smiling again. I’ll share every one of the mistakes I’ve made as I’ve fumbled and grappled and tripped my way through this game called life. Equally, I’ll share the ways I’ve succeeded in realising my own dreams and solving my own problems. It would be my honour to hold your hand through your next chapter and make that vibrant vision I know you hold in your heart a sparkly reality. I’ll give you the confidence to make decisions that are utterly transformational. You will up-level your life and become exactly who you’re meant to be. Let’s have fun together and make now the time you unleash your very best self!! Here’s to your future filled with the love, work and vitality you absolutely deserve! Lovingly yours, Bianca x