Leaders Helping To Make Film And TV More Representative Of The US Population: Jason Rosell

It is so important to have variety in all aspects of film and TV to keep people not only entertained, but give them value. There is so much negative content out in the world that we have to strive to put out more positive and versatile content in this very competitive industry. I had the […]

It is so important to have variety in all aspects of film and TV to keep people not only entertained, but give them value. There is so much negative content out in the world that we have to strive to put out more positive and versatile content in this very competitive industry.

I had the pleasure to interview Jason Rosell. Rosell is a TV personality, music artist, life coach, celebrity trainer, social media coach and one of the world’s premiere lifestyle and wellness experts founder of CALIENTE FITNESS. His health & beauty transformations for women and men have been featured on global publications such as “Women’s Health” & “Men’s Fitness”fitness” magazines along mainstream television shows for many years. Recently Jason became the winner of the Jillian Michael’s top groups fitness experts, and finalist on the reality TV show “Sweat INC,” becoming one of America’s top fitness phenomena. The show hosted by the TRX founder, Randy Hetrick and Jillian Michael’s who both approved of Jason’s programs and now done by 1000’s globally each year.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

It is my pleasure! Ever since I was a 5 years old, I was always a entertainer. Being an only child while my parents worked, I would lock myself in my room and hold a fake microphone and think I was a radio and TV host. One day my mom caught me, and I knew from that point forward that I was not like the other kids that just wanted to go outside and play basketball.

Can you share the most interesting story that happened to you since you began your career?

I would have to say being turned down by an agency several years ago. They told me I was not in good enough shape and years later, that same agency contacted me to see if I wanted to be under their roster. I politely turned down.

Can you tell us what lesson you learned from that?

I learned that you should never let peoples opinions push you away from pursuing your dreams.

Can you describe how you are helping to make popular culture more representative of the US population?

By creating and putting out positive and valuable content for people trying to better their lives from the inside out. Fitness is only 1/4 of the wellness pie. Creating entertaining and valuable content has helped me reach 1000’s of people yearly via television and new media platforms and I am proud to say I am helping them enrich their lives. That to me is the best feeling in the world!

Wow! Can you tell us a story about a particular individual who was impacted by the work you are doing?

A mother of 3 children who was unhappy, overweight and broke took a chance on me by doing my 1 on 1 life coaching sessions along with social media and fitness programs. I am proud to say that in less than a year, she lost over 50 lbs, found a better paying job and now feels more happy, in control of her life. Additionally, I coached her on building her instagram social media platform which is an additonal source of income for her.

Can you share three reasons with our readers about why it’s really important to have diversity represented in film and television and its potential effects on our culture?

It is so important to have variety in all aspects of film and TV to keep people not only entertained, but give them value. There is so much negative content out in the world that we have to strive to put out more positive and versatile content in this very competitive industry.

Can you recommend three things the community/society/the industry can do help address the root of the diversity issues in the entertainment business?

Bringing together different topics from different cultures as we all were raised differently is key. We all need awareness on all aspects to appreciate everything and everyone.

How do you define “Leadership”? Can you explain what you mean or give an example?

To empower others to be a better version of themselves and teach people how to become the best all while being humble is leader. As a leader we help others rise with team work. Team work makes the dream work!

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

1. Do things yourself first to make your vision a reality. You can’t always count on others if you want the job done right. Yes, there are some people in my life that have stayed consistent in the process and I am grateful for them, but 9 times out of 10, it is best to get it done yourself to make your vision a reality to others.

2. Be consistent. Start and stay consistent focusing on one project at a time in your business. I made the mistake in the past trying to do my music and video production, being a TV host, chef all at once and I failed. I learned that you can not do it all at once as you will crash. Do one thing at a time and let it be your best work before moving on to your next project.

3. Be versatile in your business. Regardless if you or your company has representation, no one will sell you better than yourself. When I first started my career, I believed that having representation (publicists or managers) on all fronts would open up so many doors for me and boy was I wrong. Yes, at times having representation has helped, but just like in any success story, when the door of success cracks a little open, you must then work harder to not only open the door all the way, but keep it open. My advice is to always be prepared and always be on point.

4. MIND RIGHT BODY TIGHT “Positive attitude.” Keep a positive attitude all the time! Your attitude can make or break your day, week or month. When things were not going well for me or my body and my company I would get down on myself. I would have thoughts of quitting all the time. After I realized that those are just “moments” in my head and that do they do not last forever, it is then when the shift to positive things started happening. Applying this law of attraction will not only push yourself, but also attract other positive things, people and opportunities into your life.

5. Be honest with who you are and what you are selling. If you are selling something you know will not benefit you, it will not benefit others. A lot of companies and/or people sell things not caring what the consequences will be in the long run. That can make or break their reputation of you and your company. Being a CEO and influencer for brands globally, I learned that sometimes no matter how much money you are getting paid, if you do not believe in the product, not only will you be lying to the public, but you will be lying to yourself. It is best that what you are providing and selling to the world is something you genuinely like and believe in. If you don’t, you will have people that come back and complain with the same feelings. If you are going to sell or provide a product, make sure you love it! You will wake up and go to bed happy each time. 🙂

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

The movement would be actually a show I am developing right now called #GetInspiredWithJason

This movement is about making people happy by encouragement, empowerment and the feeling that they can do anything they put their mind to as long as they got off of their lazy butt and start getting productive (not just busy.) I want to help women and men around the world in all aspects of eating, lifestyle, business, balance and much more!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Actions speak louder than words. As common as this quote is, I would have to say it is most impactful for me as when you do actions you get results. When people say things and put no action behind it, they are not serious.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I would love to have a sit down with Carl Daikeler (founder of Beach Body, LLC) as he is a game changer in the fitness “business” industry. Additionally, I would love to chat with Benny Medina (Manager to Jennifer Lopez,) as he helped take Jennifer’s career to an amazing place.

How can our readers follow you on social media?

My website to view my TV shows, programs and more :






This was very meaningful, thank you so much!

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