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Lamine Lyes Amari: “NEVER stop making your art”

I have a lot of private messages from different people that felt like I helped them, and reading through them always warms my heart, but there was one particular message that I will never forget, it was a teenage girl, in a nutshell, she told me that every time she felt sad she would watch […]

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I have a lot of private messages from different people that felt like I helped them, and reading through them always warms my heart, but there was one particular message that I will never forget, it was a teenage girl, in a nutshell, she told me that every time she felt sad she would watch one of my videos or listen to one of my songs, and she mentioned that one day she was so depressed that she was going to end it all, but she fell asleep listening to my music and in the morning she realized that she was going to make a huge mistake and thanked me for saving her life, I will never forget that message and that story, remembering it always gives me enough strength to push through and make more of my art, seeing that it might help someone out there, it warms my heart.


As a part of our series about music stars who are making an important social impact, I had the distinct pleasure of interviewing Lamine Lyes Amari “commonly known as LAMINE”. He is an Algerian content creator/musician, born in December of 1997, who often releases songs when he feels like expressing certain thoughts. Writing is a big part of his life and the best way he chooses to use this skill is through lyrics. He’s been making content online since late 2012 and recently started releasing his music on streaming platforms.


Thank you so much for joining us in this interview series! Our readers would love to get to know you a bit better. Can you tell us a bit of the ‘backstory’ of how you grew up?

Ever since I was a little kid, I’ve always felt like an outcast, like I didn’t belong, whether in class or between the group of my friends, I had different ideas, different ways to play and a different imagination; a lot of times other kids used to get so confused when playing with me, I would put too much imagination in whatever we play, hide & seek, football or wrestling; at school I used to get bullied and also get into so much trouble because I would retaliate, I would never tell on the bully but rather take things in my own hands.

I used to be surrounded by many people but always felt so alone, until I discovered the camera feature on my mother’s tiny cellphone back in 2009, I was like a Neanderthal discovering fire for the first time, making those 20 second silly videos used to make me so happy, I got a little bit older and finally created my YouTube channel in 2012, at 14 years old.

Can you share a story with us about what brought you to this specific career path?

The story of how I started making YouTube videos and then eventually getting into making music is a little sad, back in January 2013 my grandma passed away, we were so close so I felt so sad, and so lost and I was but a 15 year old at the time, I drowned myself in making videos online to not think much about the fact that I would never see her again, I would write poems about her and sometimes rap songs whenever I remember her, so basically what brought me to the path that I have chosen are either tragedies like my grandma’s death or sad stuff like being bullied in middle school or feeling so alone between my friends.

Can you share the funniest or most interesting story that occurred to you in the course of your career? What was the lesson or take away that you took out of that story?

In 2017, just when I started to become a little famous and recognized by a lot of musicians in my country (for my keen analytic skills, because I used to analyze other musicians’ songs) I met one specific famous rapper, I used to like his music, meeting him was both strange and eye opening, we met at a restaurant called Food Land that my older brother owns, he came in at night, scouted the location, had a free meal and (without my or my brother’s agreement) came back a few days later when only employees were there and shot a music video for himself for free, experiencing that made me realize how much the saying “never judge a book by its cover” is true, that famous rapper was a good artist but a really bad person, later on in life he would go on to send me threats and insults in my Instagram DM’s whenever I analyze one of his bad songs and say that it’s actually bad, and it’s still happening to this day even thought I haven’t talked about him or his music in a long while, strange, but true.

What would you advise a young person who wants to emulate your success?

Never ever give up on your dreams, set the right goals for yourself and never do something that you’re happy with, do what makes you happy and never feel like you aren’t enough or like your art isn’t good enough, you will make it.

Can you please give us your favorite “Life Lesson Quote”? Can you explain how that was relevant in your life?

My favorite life lesson quote is one that my brother said to me last year “This life is continuously cooking you and preparing you and it will keep doing that with each challenge that comes along the way, things don’t become easier at all, you just become a lot stronger, take advantage of it rather than complaining about it” It never leaves my mind, whenever I feel like giving up, whenever I feel like I’ve had enough and I’m just on the verge of letting everything go and just give up, I remember those words, I remember the talk we had and it gives me a huge energy boost and a big strength, I’m still facing difficulties along the way and when I remember that lesson everything becomes a little easier on me.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There are actually a bunch of people who helped me a lot along the way, like Miss Maziw (a Youtuber and a friend), Adel Sweezy (a famous rapper) and so on, but the people I’m most grateful for and whom helped me a lot are my 3 best friends (Samy, Islem & Abdelhak) and my mother.

My friends (are also my partners) they have always been there for me, helping me and making me stand back up on my feet every time I get depressed, together we are so strong and recently we started our own production since Abdelhak is a photographer/videographer, Samy is a Finance Manager and Islem is my Manager. I can never repay them for what they’ve been through with me and I’m grateful to have them in my life.

My Mother is my hero basically, whenever I feel bad about myself, she is there, in all shapes of support, there was a day I was ready to give up on myself, I felt so depressed, so sad and so destroyed, I went home and my mother was there, she noticed but she didn’t say anything, she just hugged me for about half an hour and kept saying that she’s there for me and that nothing could hurt me as long as she lives, that I was worth it and she was lucky that I am her son, she made me feel important, my mother will always be my hero.

Let’s now shift to the main focus of our interview, how are you using your success to bring goodness to the world? Can you share with us the meaningful or exciting social impact causes you are working on right now?

Through my videos and my music I always make sure to insert some sort of a positive message or a life lesson, even when I make goofy songs or videos that seem unimportant, I always try my best to include something useful to take out of, like in my latest album (Room 311), the album consists of 6 tracks (some platforms consider it as an EP) and in each of those tracks I talk about a specific part of my life that either hurt me or made me go through something bad, and I narrate it in a way that makes people aware of the mistakes I either made or fell into so that they could relate to me or my pain and feel the need to not go through it again, for example in the song (According To Cordelia) I talk about my ex-girlfriend and our breakup and how it made me and still makes me feel, that way people who hear the song can either relate to me and thus not feel alone or learn a lesson and not be hurt, So in a nutshell, I want people that follow me and listen to my music or watch my videos to feel less insecure and to feel less depressed and less anxious

Right now I’m working on a TV-Show, I’m still in the process of writing, basically it’s the story of a deranged serial killer that follows a weird path and learns a lot about himself in the process on a constant war against his own demons

Can you tell us the backstory about what originally inspired you to feel passionate about this cause and to do something about it?

I went through depression when I was 16, and it was rough, I used to harm myself, never felt happy, not until I turned 18 and met the love of my life, she was so similar to me as well, a depressed and anxious girl, but so beautiful and kind, we spent 4 years together and then she left me, and I fell right back to depression, it destroyed me and I harmed myself again and started taking pills, it was so rough, and I never want anybody to suffer the same way I did, I want the people that look up to me to feel secure, happy and important, I want them to feel joy when they watch my videos and to feel enough when they hear my music, relate to me in their own weird and special way, I simply want to make the world around me a better place

Many of us have ideas, dreams, and passions, but never manifest it. But you did. Was there an “Aha Moment” that made you decide that you were actually going to step up and take action for this cause? What was that final trigger?

When I first decided to write the album (Room 311) I had no idea what to name it or what kind of songs to make for it, I just thought “hey I want to make an album” so I struggled a bit at first and then a week later at the cafeteria, I was scrolling through my phone and a girl walked in, she looked so similar to my ex-girlfriend and it hit me “I should write about the struggles I’ve been dealing with these past couple of months” so I named the album Room 311, because I used to live in a dorm and my room was, obviously number 311, it was a horrible dorm, the album consisted of tracks about my life, my relationships and a lot of hardships I went through in 2020

Can you tell us a story about a particular individual who was impacted or helped by your cause?

I have a lot of private messages from different people that felt like I helped them, and reading through them always warms my heart, but there was one particular message that I will never forget, it was a teenage girl, in a nutshell, she told me that every time she felt sad she would watch one of my videos or listen to one of my songs, and she mentioned that one day she was so depressed that she was going to end it all, but she fell asleep listening to my music and in the morning she realized that she was going to make a huge mistake and thanked me for saving her life, I will never forget that message and that story, remembering it always gives me enough strength to push through and make more of my art, seeing that it might help someone out there, it warms my heart.

Are there three things that individuals, society or the government can do to support you in this effort?

Definitely, society could always support more and welcome new ideas and new types of art, and share more of the awareness, whether it’s one of my songs or another artist just like me, the government could organize more events and help more independent artists like me to either sign brand deals or go on stage or help them with funds.

Fantastic. Here is the main question of our interview. What are your “5 things I wish someone told me when I first started” and why. Please share a story or an example for each.

5 things I wish someone told me before I started

  1. Do not wait for other artists or producers or people to reach out to you, YOU reach out, at first I used to wait for people to discover me and somehow reach out to do collaborations or something, but later on I realized that I was the one that was supposed to reach out and promote myself, people will not discover you if they don’t know you exist.
  2. Do not rely on someone else to do your work for you, if at first you have no one to help you, then do everything by yourself until you eventually discover other people that could hop in and help you out and be part of your art.
  3. NEVER stop making your art, whether it’s music, videos, paintings or writing, Do not stop even if nobody is following you, do the things you love for yourself, to feel better about yourself, don’t do it for the fame because you will be bored of it if you don’t get famous fast, and you don’t want that feeling to consume you, it makes you lazy.
  4. Do not listen to haters, if you are satisfied with the things you do, if it makes you happy looking at the art you make, then it’s perfect and you shouldn’t believe anybody that says otherwise, maybe listen to constructive criticism, other than that, ignore the haters.
  5. It’s ok to not feel ok, Just because you feel sad and not alright doesn’t mean that you’re a weak person, opposite to that, you learn from your experience as to not fall to it again, it’s ok to be sad sometimes as long as we learn and grow from it.

You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would start a movement to support all those who suffer in silence, whether they are mistreated or depressed and nobody believes them or they just prefer to keep it to themselves or are afraid to let anyone know, I would want them to Speak their minds to tell the world how they feel and what would make them feel better, I would want them to feel secure, enough and like they belong wherever they are.

I would also want to start a movement to help homeless people find food and shelter, we never realize just how many people are sleeping out there feeling cold and hungry.

We are blessed that some of the biggest names in Business, VC funding, Politics, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

There are a bunch of people out there that I would absolutely love to have lunch with and just talk, as I think we share few similar ideas and some of the same principals and morals, but at the top of my head I can think of Melanie Martinez, Billie Eilish, Elon Musk, Eminem, Mr.Beast & Keanu Reeves.

Thank you so much for these amazing insights. This was so inspiring, and we wish you continued success!


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