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“Know what you want to accomplish every day and then do your best to do those things.” with Rina Jensen and Dr. Marina Kostina

Set Intentions. Know what you want to accomplish every day and then do your best to do those things. We feel happier, motivated and grateful when we see progress and for some that’s crossing things off a To Do list and for others it’s connecting with people. Know what the important things are and intentionally […]


Set Intentions. Know what you want to accomplish every day and then do your best to do those things. We feel happier, motivated and grateful when we see progress and for some that’s crossing things off a To Do list and for others it’s connecting with people. Know what the important things are and intentionally work on them.

I had the pleasure of interviewing Rina Jensen — Resiliency Coach with a passion for helping small business owners understand and work through fear. She is a life-long learner with certifications in Mindfulness, Neuro-Linguistic Programming, Confidence and is pursuing Cognitive Behavioral Therapy and Positive Psychology. Rina is a native of Cedar Rapids Iowa and the human to Winston and Zoe, social medias favorite PitBulls.


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Sure! I’ve always had a love of Psychology and Sociology, they were the only electives I wanted to take in college while pursuing by business degree, but I was still dealing with my own misconception about how life was supposed to be lived. It wasn’t until sometime around age 40 that I realized I had the power to do what I loved. What I loved was helping others find their own power to do what they love. In 2017 I consciously decided to make that my career.

The resiliency part of my coaching practice developed when I realized the need for human connection and the ability to overcome adversity were deeply related. My clients are solo-preneuers and in some cases I am the only person in which they can be vulnerable with. This connection is vital in all parts of life, as business owners we need to be able to successfully combine our personal and professional lives, I help them do that. I also help them get comfortable being uncomfortable so they can build the confidence needed to take the next bigger step.

What does it mean for you to live “on purpose”? Can you explain? How can one achieve that?

Living life on purpose is about creating the life you want and making decisions based on what brings you joy. I don’t mean to quit your job and live on the beach because it’s a joyful experience. What I mean is to understand the activities in life that help you feel fulfilled and bring you happiness and then select a career or start a side-hustle or volunteer that is in alignment with that joy.

Do you have an example or story in your own life of how your pain helped to guide you to finding your life’s purpose?

Absolutely! At the end of 2016 I was going through a divorce and preparing to close a retail store that I would have loved to keep open. Unfortunately, the store wasn’t in a position to support me and itself, so while completely devastated, I looked for the silver lining. That silver lining was realizing the impact I’d had with a few of the artists I was able to work with, helping them develop their own confidence and resilience. Also, as a business owner I had felt incredibly isolated in parts of the business, so with the close of the retail store I was able to proactively help others connect with themselves and build relationships within business and by default, build better personal relationships. It’s been an incredible journey and looking back I realize how amazingly blessed I was to experience everything I have…. I wouldn’t be doing this work otherwise.

The United States is currently rated at #18 in the World Happiness Report. Can you share a few reasons why you think the ranking is so low?

Aside from the fact that every news channel shares the most horrific and saddening news stories or that fear-mongering is an epidemic? Let’s start with the fact that we believe we can, and should control others. We hold on so desperately to the idea that our happiness is dependent upon what other people do and say. We need to let go of that line of thinking and start focusing on what makes us happy. We are less in the moment and more in our screens, we’re disconnected while being overly connected at the same time.

How have you used your success to bring goodness to the world?

My focus is always to bring goodness to the parts of the world I can reach and that is what has made me successful. But to answer how I do that: I hug everyone; who allows me to anyway. I smile at everyone I see, regardless of my mood. Most importantly, I connect people with someone who can help them. Connecting people is the best part of what I do.

What are your 6 strategies to help you face your day with exuberance, “Joie De Vivre” and a “ravenous thirst for life”? Can you please give a story or example for each?

Hmmm…. My six strategies…

1. Gratitude! Our brains are hardwired to seek out danger and we’re programmed to notice negatives first. By actively keeping a gratitude journal or spending 5 minutes a day in a Gratitudinal Meditation, we are reprogramming our mind to first see what we have going well in our lives. It also helps with confidence building because it’s the proof our brain needs to see that we are capable of the things we want to do.

2. Set Intentions. Know what you want to accomplish every day and then do your best to do those things. We feel happier, motivated and grateful when we see progress and for some that’s crossing things off a ToDo list and for others it’s connecting with people. Know what the important things are and intentionally work on them.

3. Filter your Yes’s. This is about alignment. If we’re doing things in life that are inline with our inner happy, we need to say yes to those things and no to the tasks and events that are out of alignment

4. Say Yes anyway. I see the opposition here and it’s not always about alignment. Sometimes it’s about ‘You only live once.’ Sometimes we say no to things that are just pure fun and because we are completely based in fear. Say yes to those things that will take you out of your comfort zone because you have no idea what is on the other side! At the very least, you’ll have a great story to share.

5. Unplug. Be in the moment. Smell the roses. Watch your children play — without judgment. Have an afternoon dance party in your office. Take a deep breath and truly appreciate what the world is offering.Ask yourself how you can view (a person, a place or a thing) differently, and then try.

6. Acceptance that not every day will be awesome. We have to feel the feels of life and understanding that living in a make-believe world where everything is perfect is unrealistic as well as fake.

Do you have any favorite books, podcasts, or resources that most inspired you to live with a thirst for life?

OH YES! I’ve recently become a podcast junkie. Right now my top three are Lewis Howes, Kara Loewentheil and Tony Robbins. I listen to at least one every morning while I’m getting ready.

Can you please give us your favorite “Life Lesson Quote” that relates to having a Joie De Vivre? Can you share how that was relevant to you in your life?

This is one I came up with. Feel the feels. Deal with the deals. Plan the plans.

The day before my 44th birthday I had the most majestic of meltdowns. A client canceled, I was still single and had no plans for my birthday the next day. There is A LOT more to this meltdown, but essentially all this weight was piling on me and I felt incredibly alone and like a complete failure in life. I realized I need to be able to freely express these feelings in order to then deal with the situation. I had to plan. Sometimes we break down in order to truly experience life. And we do this a few times in adulthood, that’s cool, we should. We can’t have a thirst for life if our lives are full negativity and fear. Purge all that. Feel the feels. Deal with the deals and plan the plans…

Are you working on any exciting new projects now? How do you think that will help people?

Yes! I am working on a class for building business relationships. While geared towards small business, everything I do is interchangeable with life in general. The ultimate message is to be of service, be consistent and understand your audience. We grow when the world around us grows and the only way that happens is if we all do a little something to help.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

To learn about, understand and take our personal power! Otherwise known as Self-love and acceptance. I know if we focused more on us and less what the neighbors are doing, the world would certainly be a happier place!

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