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“Kindness is cool and it’s nice to be nice” With Designer Ashli Stockton

Kindness is cool and it’s nice to be nice. I was raised with these principles but I think it’s easy to get a bit lost along the way and forget that everyone, literally everyone has struggles and a little bit of kindness and empathy goes a very, very long way — there’s just no downside. I had […]


Kindness is cool and it’s nice to be nice. I was raised with these principles but I think it’s easy to get a bit lost along the way and forget that everyone, literally everyone has struggles and a little bit of kindness and empathy goes a very, very long way — there’s just no downside.


I had the pleasure to interview Ashli Stockton. Ashli, Founder & CEO of Sunday Forever, designs her brand and life with intention. She’s a former corporate fashion and beauty executive who decided to leave her old life behind and begin a new, more meaningful journey. Sunday Forever is now two years old and continues to grow, evolve and expand.


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Sure! I landed a job right out of college at a major fashion and beauty retailer based here in NYC. I’m from a small town in Louisiana and always dreamed of living in the big city — the position was super entry level and I wasn’t even totally sure what I’d being doing but I took it and ran. The next thing you know I’m working hard, rising up the ranks…I held positions in Merchandising, Marketing, Brand Development and my last position there was heading up a special projects department that was specifically created for me. It was an incubation team where I travelled the world and brought new ideas to market. I was making a very nice salary and living the dream…right? Not so fast.

Upon closer examination I was burnt out, unhappy, unfulfilled and a shell of my former self. Who was I even? There’s nothing like a Sunday evening to highlight those feeling — the onset of anxiety and dread for the week to come, however it’s also what eventually forced me to examine my life more carefully. My most vivid recollection is being in a high level executive meeting, scanning the room and realizing that I didn’t want any of their jobs, I didn’t want this to be my future. I began to make an exit plan, giving myself a year or so and coming to terms with the fact that my whole world was about to change. Enter…the idea of Sunday Forever, then the hardest part — the execution.

What is it about the work you’re doing that’s disruptive?

I’m not sure, I think a lot of people can relate to our story. I also think the world can be a super dark place and we’re all looking for some peace, comfort, beauty and happiness. Our brand is optimistic and inviting. We want to add something nice to people’s lives, we truly care about our community and our customers and I think that comes through.

We all need a little help along the journey — who have been some of your mentors? Can you share how they made an impact?

I certainly had a lot of help along the way, there were many people that I asked for advice and we’re more than happy to generously provide it. The truth is though, I wasn’t really looking for advice or mentorship. I was looking for others to tell me it was going to be okay — to give me validation. Once I got very quiet and comfortable in my vision was the only time I made real progress. The thing is, you can certainly gain a lot from mentorship, but for me — I knew exactly what I wanted to create and I had to give myself the confidence and affirmation to keep moving forward. More than anything, I turned to podcasts and consumed tactical content, constantly. I still do to this day and one in particular hosted by Gary Vaynerchuk continues to provide me with incredible amounts of value.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Be curious. If you’re a genuinely curious human being you’ll never stop learning and if you never stop learning you’ll keep growing and expanding in every single aspect of your life. When you’re curious, life never gets boring.

Kindness is cool and it’s nice to be nice. I was raised with these principles but I think it’s easy to get a bit lost along the way and forget that everyone, literally everyone has struggles and a little bit of kindness and empathy goes a very, very long way — there’s just no downside.

It’s going to be hard, keep going. To me, tenacity and perseverance are key ingredients to success. If you never stop, but take the time to pivot, adjust and regroup you’ll be fine — just keep going.

How are you going to shake things up next?

That’s a great question, new ideas strike and form when they’re ready. For me, they happen on the spot and in the moment — then if I’m still excited about them in a few weeks or months we’ll plan and execute. So, stay with us, whatever it is I’m sure it will be fun.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

I’m a podcast junkie — and as I mentioned earlier I’m consuming The Gary V Audio Experience like crazy and I have been for about the past 8 months or so. I can’t remember how I stumbled upon him, but I remember initially thinking “eh, not sure this for me”, then he said something that has stuck with me from the beginning which is “doing the right thing, is always the right thing”. He’s a fascinating human being and incredible business person — I philosophically agree with nearly everything he says and he’s provided me with endless amounts of both tactical and philosophical business advice. Gary V FOREVER.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I am? You’re too kind, and not to oversimplify — but I would go back to one of the best pieces of advice that I mentioned before — that kindness is cool and it’s nice to be nice. You can be all of those things and still successful and powerful — they’re not mutually exclusive.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Be as you wish to seem” — Socrates. I sometimes repeat this quote in my mind over and over because it keeps me in check in times of stress and it would be so easy to break — it also reminds me to put my money where my mouth is and walk the walk. I’m not a perfect person, I have my days and moments that I’m less than proud of, but for the most part you get what you see. I think especially after losing myself a bit in the whirlwind of my former career, It’s important that I keep a strong hold on my real self, my soul and my character.

How can our readers follow you on social media? @sundayforevernyc

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