Online Marketing is driving millions of sales globally every second. However, while many struggles to get the sales funnel active, there are online marketing experts who can drive millions of hundreds in a short span of time via their internet marketing prowess. Alan Lazar is someone to look up to when it comes to building a brand by harnessing online paid marketing.
Known as ‘The Man behind the Brand’ amongst his clients and followers, Alan is a top Facebook advertising expert and Instagram maven who believes in the power of experimenting with ad creatives. The A/B Ad testing on various social media platforms like Facebook, Instagram and YouTube lets online marketers test which ad variation works the best for their campaign. Also known as split testing, A/B testing lets marketers play around with ad headlines, ad copy, images, colour and call-to-actions (CTA).
Alan advocates spending money on advertisements to generate views and boost sales. Nurturing a funnel through paid traffic from Facebook can kickstart things than waiting for your business to grow organically. On the other hand, building a brand is crucial, however, entrepreneurs must master their skills or the work they do to provide value to their customers.
Alan has millions of dollars ad spend management on Facebook and YouTube to his credit that has driven sales and revenue for multi seven-figure businesses, including his own ecommerce products, as well as garnered millions of views for presidential campaigns. He has worked with high-profile client-base that includes self-help guru Tai Lopez, author-entrepreneur Lewis Howes, investor Dean Graziosi and peak performance expert Ed Mylett.
Email Marketing is yet another most successful and cost-effective internet marketing medium that generates maximum return on investment, says Alan. To drive desired call-to-action from email marketing campaigns, marketers must personalize their campaigns. An effective email marketing campaign yields good open rates, increased clicks/sales and lower spam reports due to email relevance.
Podcasts are powerful as marketers can reach millions and create a following with great content and better viewer attention. Alan hosts his own podcast – ‘Marketing Mastermind’, through which he connects with the online community to share internet marketing tips, goal setting techniques, how to drive conversions, engagement, future trends, and all things internet marketing.
The world of internet marketing is constantly evolving and changing, online marketers must have an eye for new trends and should be ready to adapt to new challenges. Early adoption of online marketing trends and transitioning full time from running a tele marketing call center in New Delhi, India, to becoming an Internet Marketing expert made Alan a front runner in the online marketing space.
“Even the most well-established companies or brands need to have a powerful marketing strategy. It is essential to adapt, evolve, and improve depending on the current situation. Companies that do so are the ones that will succeed,” says Alan, that closely sums-up this marketing mastermind’s growth hacking mindset.