Community//

Joseph Maine: “Choose a great colorist”

Choose a great colorist: Having your hair colored can be expensive, but it is a very skilled process that the boxed hair color industry wants to cheapen. It is a chemical process with many variables that should be handled by a professional. Aside from the scientific aspect of the practice, consulting a professional on overall […]

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Choose a great colorist: Having your hair colored can be expensive, but it is a very skilled process that the boxed hair color industry wants to cheapen. It is a chemical process with many variables that should be handled by a professional. Aside from the scientific aspect of the practice, consulting a professional on overall tone can make a huge difference in your appearance. The color that frames your face largely impacts how the tone of your skin is perceived. Your hair color can really enhance or hinder your skin tone. Good hair color will go further than Botox any day.


As a part of our series about “Five Things Anyone Can Do To Have Fabulous Hair”, I had the pleasure of interviewing Joseph Maine, a bi-coastal Celebrity Hairstylist and entrepreneur based in LA and NYC. Maine is the Co-Founder of Trademark Beauty, Artistic Director of Color Wow, and represented by The Wall Group Global Agency. Joseph’s work can be seen on red carpets around the globe and on clients like Katie Holmes, Sophia Bush, Ashley Benson, Kate McKinnon, Nicole Scherzinger and more.


Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

I grew up with a single mom and a little sister so one of my duties as older brother was getting my sister ready for school and church. This involved doing her hair and where many older brothers may have just brushed it, I would use it as an opportunity to do a full updo or recreate something we had seen on Lizzie McGuire. I still do her hair all the time and she’s the Co-Founder of my brand Trademark Beauty.

Can you share the most interesting story that happened to you since you began your career?

Honestly the most interesting stories can’t be shared, but I did have such a “pinch me” moment at the VMA’s a few years ago. I was waiting to touch up Katy Perry with Serge Normant and I look over and see Adele nervously warming up and walking in circles backstage. I then hear a bunch of commotion behind me and look over and see Beyonce walk right by. Seems like it should be illegal to have so much talent in one room!

Are you able to identify a “tipping point” in your career when you started to see success? Did you start doing anything different? Are there takeaways or lessons that others can learn from that?

For me it was approaching my freelance career like a business person. I never refer to myself as an ‘artist’. I’m not sure why that never resonated with me in reference to hair. I know it’s very creative and it certainly is an art, but truthfully there are a million great artists. What really sets you apart in my opinion are your social skills and your business sense. People want to book people they enjoy being around. Being an artist and doing beautiful creative editorials can be hard to monetize. I always tried to stay equal parts creative and businessman. When I stopped worrying about what my industry peers thought of me and started promoting myself on social, built a strong website, and harnessed relationships with brands that’s when I really saw my career take off. I think a number of great artists don’t have a great business sense. They don’t nurture their online presence, or negotiating skills with clients and have little follow through on simple emails or invoicing. So many people rely on their agents (and I have some of the best agents in the world) but at the end of the day, no one will push as hard for you as you can push for yourself. I’ve booked major weddings in remote locations with huge budgets and the client will say, “I honestly booked you simply because you were the easiest to communicate with and had the most follow through, so I knew I could rely on you.” It wasn’t because I had the strongest portfolio they had seen.

In your experience what were the most effective ways for your business to generate leads and sales? Can you share a story or give an example?

You have to give, give, give expecting nothing in return. Organic outreach will always yield higher returns then pushing for sales. When in the salon I will just simply say, “I love this stuff” as I spray something throughout their hair. Then they start asking all the questions and they have to have it. Online we always just create epic, original content using items we love and the leads and sales follow.

None of us are able to achieve success without some help along the way. Is there a particular person to whom you are grateful who helped get you to where you are? Can you share a story about that?

There are three people that were so pivotal to my career. The first is Jason Low who was my first mentor. Truly one of the most generous people I have ever known. The second is Serge Normant who I had the privilege of assisting for three years. Both are such talents, but more than teaching me technical skills they really taught me how to be a good person in the industry; how to treat colleagues and clients and just how to be a stand-up guy. I spent those really influential years in my early twenties with these two men and I came out of that time really proud of who I had become. They always treated me like their equal and celebrated my successes as their own, which is really rare in this industry.

My favorite memory of my time with Serge was shooting a Ralph Lauren campaign in Finland. It was below zero and the model was standing in an evening gown on a packed platform of snow. I’ve never laughed harder than when watching THE SERGE NORMANT repeatedly fall into four feet of snow and eventually crawling to get to the model to touch up a strand of hair. I’m laughing just thinking about it.

Finally, Gail Federici, the CEO of Color Wow, has been such an inspiration to me. Gail is the genius behind John Frieda haircare and someone I have been lucky to call a mentor. Gail really saw something in me from a young age and gave me the time and tools it took to grow into the face and mouthpiece of a brand and allowed me to make mistakes. She has always really valued my opinion and our relationship has always felt like a mutually beneficial partnership rather than being just an ambassador for someone’s brand. She’s another person in my career journey that really wanted me to succeed and has always been willing to give more than she asks.

All three of these people are the type that would never ask you to do something they wouldn’t personally do. They are the kind of people that will not leave until the lights are out and I hope to always remain that way. One of my biggest pieces of advice after my experience with these three is no matter what career you’re after, find a great mentor in that field.

Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?

I was 18, it was my first year out of hair school and I was working at a salon in Texas. I was cutting a girl’s hair who couldn’t have been older than 16 and she had enough hair for three people. I had never dealt with such thick hair. I started cutting away and half way through the haircut I felt lost and wasn’t sure what I was doing. I looked at it and knew it was all wrong. I could have dried it and tried to cover it up in styling, but instead I put my scissors down, went to explain to the lead stylist what had happened, and I came back to watch as she fixed it. The first lesson I learned was to come to work rested and ready to go. The second was to never be afraid to ask for help, or say no to a client, if you think you are not the right match for the task at hand.

You have been blessed with great success in a career path that many have attempted, but eventually gave up on. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?

With anything you have to be willing to put in the work and you must develop thick skin. Rejection in any career path is both frequent and inevitable. You have to develop a strong filter to understand when to take accountability for doors that may close and when to know that something was never meant to be yours and that’s okay. With hard work and determination anything in the world is possible, but you have to have trust and faith in the process.

Ok super. Let’s now shift to the main part of our discussion. Can you please share “Five Things Anyone Can Do To Have Fabulous Hair”. Please share a story or an example, for each.

Use good shampoo: This doesn’t mean the most expensive or the one that makes the most promises, a good shampoo should gently cleanse your hair and leave nothing behind. Often shampoos are jam packed with additives to look pretty, smell nice, or leave a film on your hair that feels silky. Overtime these additives can build up on your hair and make it look dull, fade color, impede healthy hair growth, and make it greasy leading you to think you need to wash it more often. Using the right shampoo will keep your strands clean, leave hair shiny, keep your scalp healthy and will lead to healthier hair overall. This is the foundation to having good hair. The one I personally recommend is Color Wow Color Security Shampoo, it is a gentle crystal clear sulfate-free cleanser that’s good for literally everyone.

Choose a great colorist: Having your hair colored can be expensive, but it is a very skilled process that the boxed hair color industry wants to cheapen. It is a chemical process with many variables that should be handled by a professional. Aside from the scientific aspect of the practice, consulting a professional on overall tone can make a huge difference in your appearance. The color that frames your face largely impacts how the tone of your skin is perceived. Your hair color can really enhance or hinder your skin tone. Good hair color will go further than Botox any day.

Learn the bombshell blowout: Never underestimate the power of a good blowout. If there’s anything Jennifer Aniston and Sarah Jessica Parker have taught us is that good hair and a great blowout can elevate any look, even a t-shirt and jeans. While I think blow dry bars are great and affordable for most, it’s really something every woman should know how to do and it doesn’t have to be complicated. When hair is lifted from your scalp, ends have a slight bend, and the hair cuticle has been smoothed, it will have movement and shine. The best way to achieve this is by using a blow dryer brush. My favorite is Easy Blo by Trademark Beauty. Take large sections throughout your hair turning the dryer in a circular motion as you do each section. For optimal lift and bounce, clip each section in a rolled up shape to the base of your hair and allow to cool. Pop the clips out and shake for that just left the salon look.

Master a few hair hacks: Great hair can be achieved in five minutes. With YouTube, TikTok and Instagram at your fingertips offering countless professionals spilling their secrets, there is no reason you can’t master a few hair tricks. Learn how to tie your hair into chic chignons or twists, how to make your ponytail appear more full, or how to revamp day three of a blowout. All of these things you should keep in your back pocket so you don’t have to compromise good hair for the sake of time.

Own a pack of clip in extensions: I would say 90% of celebrities use some form of extensions. Clip in extensions are a great way to add fullness or length with hair that is typically better quality than your own and certainly holds styles better. Extensions last for years if cared for properly. They honestly don’t require much skill and although they may be too involved for everyday styles, they will really amp up your hair for special occasions. My favorite brand is RPZL because they are high quality hair on seamless wefts that lay super flat to your head making it easy to conceal.

Can you share 3 ideas that anyone can use “to feel beautiful”? (Please share a story or example for each.)

Spend time on your glam. Put your best face forward. Yes there is something naturally beautiful about everyone, but we also all feel better when we put a little time and effort into our appearance. When you look good, you feel good!

Highlight the things you love about yourself. It can be really easy to focus on things you want to change or enhance, but my favorite way to counteract that is when you hear that negative inner dialog, start complimenting yourself. Look in the mirror and list out the things that you love about yourself inside and out.

Surround yourself with people that build you up. It is better to spend time alone than with people that make you feel bad about yourself. Find friends that make you feel great about yourself and have no problem articulating how great you are. You deserve to feel worthy and loved.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I feel really passionately about education reform. Education is massively under-funded and the ramifications will be detrimental for generations. Great education should be made available to everyone and everyone will benefit from a more intellectual society. There should also be more of a focus on life skills and career options in grade school that set you up for better decision making during those formative years.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Your potential to succeed is infinite.

That’s something I repeat to myself often. I think the greatest disease amongst my generation is limiting thoughts. If you can think it and believe it, you can achieve it. I remember people saying that sort of thing when I was a kid and thinking “that’s easy for them to say.” But it’s true, we make micro decisions every single day that lead us to our goals, but if you can’t even allow yourself to believe you are worthy and your dreams are attainable, than you’ve already decided your fate.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world with whom you’d like to have a private breakfast or lunch with, and why? He or she might just see this. 🙂

I have a hard time choosing just one. Jeff Bezos, Mike Bloomberg and Mark Cuban. They are all incredible businessmen I look up to and have all remained pretty likable despite their success. I would have countless questions for any of them.

How can our readers follow you online?

@josephmaine on Instagram

@joseph.maine on tiktok


Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

Vera Koch: “Stay True to Your Values and Your Mission”

by Jilea Hemmings
Community//

“Knowledge Is Power.” With Anna Peters

by Jilea Hemmings
LOVE ONESELF!
Community//

Love and Take Care of Oneself

by Beverly Lim

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.