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Joie De Vivre, Living With A Ravenous Thirst For Life: “Be nice to mean people, They need it the most” With Dr. Marina Kostina & Yuri Kruman

Be nice to mean people. They need it the most. Be the bigger person and show them how to behave by example. Keep your standards high and inspire others to do the same.


Be nice to mean people. They need it the most. Be the bigger person and show them how to behave by example. Keep your standards high and inspire others to do the same.

I had the pleasure of interviewing Yuri Kruman, who is a corporate Employee Experience (EX) Consultant, startup advisor, Forbes Coaches Council member and contributor to Forbes, Entrepreneur, Business.com, Influencive and a number of other top platforms. Yuri’s consulting, advising and coaching portfolio includes speaking engagements and advisory work on Employee Experience (EX), HR Transformation / Change Management, Customer Experience (CX) and PR/Media/Strategic Partnerships, impacting thousands of corporate and startup executives. He is the author of the forthcoming book, “What Millennials Really Want From Work and Life” (Business Expert Press, Feb. 2019).


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

As a Russian immigrant who grew up in Lexington, Kentucky, I’ve taken a winding path through careers in neuroscience, law, finance and tech and consulting. Throughout all my transitions and in coaching hundreds of Fortune 500 executives through their own transitions, I’ve learned many of the best practices for optimizing the employee experience in companies of every size and mission. With that wisdom under my belt, I created Master The Talk Consulting to help unhappy employees activate and own their personal and professional development to win their dream jobs and start successful side hustles. With time, my consulting has evolved to helping companies truly engage and correctly incentivize their best talent to do their life’s best work with them by optimizing their employee experience.

What does it mean for you to live “on purpose”? Can you explain? How can one achieve that? 

Living “on purpose” means working at your peak motivation and energy each day toward a certain mission, with a clear vision, while exercising your core values. To achieve this, one must get clear on one’s story, including life mission (specific problem you want to solve), values (what matters to you in people you choose to spend time with), outcomes (the theme of how you like to help others improve their lives) and role (your natural way of helping others in an urgent situation, when a work relationship is not at stake). A purposeful life also means implementing a stable daily routine that gets you through great lows and highs, practicing gratitude and meditation daily, practicing what you preach in regard to values, forgiving yourself and learning quickly from mistakes and failures, plus being a decent person to others, no matter the situation,.

Do you have an example or story in your own life of how your pain helped to guide you to finding your life’s purpose? 

There are quite a few such stories, whether in growing up as an immigrant in a single-parent family in the South, living with massive debt, changing careers 4 times, having a child go through chemotherapy, starting and growing a business despite everything, long stretches of unemployment (and even effective homelessness), 20+ moves and lots of other challenges. All of these experiences inform how I can help others through crazy challenges in life, career and business, what and how I write, as well as how I do my best to live a redeeming life every single day.

The United States is currently rated at #18 in the World Happiness Report. Can you share a few reasons why you think the ranking is so low?

The gap between expectations and reality for too many in the U.S. is dismally large. Too many people work too hard just to scrape by, deal with a gridlocked political class, massive and widening socio-economic divides, culture wars, unhealthy lifestyles, fake news, a kleptocratic gerontocracy in power, drug addiction and other serious problems. There is little enunciated by leaders in politics and business to meaningfully bind people together in a common mission with common values, as in years past. There is malaise and anxiety about the future, despite this being in many ways, the best time to be alive.

How have you used your success to bring goodness to the world? 

I have used whatever modest success I’ve garnered to coach and consult others to understand and own their story to own their career and business journey, as well as to feel empowered to deal with anxiety about the future by working on themselves, so they can do their life’s best work.

What are your 6 strategies to help you face your day with exuberance, “Joie De Vivre” and a “ravenous thirst for life”? Can you please give a story or example for each?

1) Keep a stable daily routine that includes eating well regularly, practicing gratitude and motivation, moving regularly throughout the day. Train your physiology for a positive mood.

2) Don’t be an A*hole. Treat others as you would like to be treated. Also, don’t work with a*holes, don’t hire them, don’t tolerate them in your work or home environments.

3) Be nice to mean people. They need it the most. Be the bigger person and show them how to behave by example. Keep your standards high and inspire others to do the same.

4) Celebrate small wins every day. Small bursts of joy regularly are key for maintaining a joy for life. Seal the deal with chocolate, your favorite coffee drink or something else meaningful to you.

5) Give to others every chance you get. Doing this regularly, whether just by listening or by sharing advice, buying someone chocolate or a meaningful gift is just as good — if not better — for the giver than for the receiver.

6) Keep a journal or otherwise daily track your progress in business and life. Seeing your own progress is critical to maintaining joy in life, showing yourself meaningful progress in various areas.

Do you have any favorite books, podcasts, or resources that most inspired you to live with a thirst for life?

James Altucher’s “Reinvent Yourself” and Marcel Proust’s “Remembrance of Things Past,” among many others.

Can you please give us your favorite “Life Lesson Quote” that relates to having a Joie De Vivre? Can you share how that was relevant to you in your life?

“If you don’t ask, the answer is always no.” This has been my approach to life for the last few years and ever since I started asking much more, I’ve also gotten much more out of life and from partnerships I’ve formed with people based on adding massive value to their lives and asking for some of it back for myself.

Are you working on any exciting new projects now? How do you think that will help people? 

I have a book coming out in February from Business Expert Press called “What Millennials Really Want From Work and Life”, which aims to debunk the many wild myths about Millennials and what we really want, plus to give prescriptions for Millennials themselves, plus Gen X and Boomer leaders hiring them as to how to help Millennials do their life’s best work. The aim here is to create a win-win-win for Millennial employees and the companies they work for.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I am leading a movement to help 10 million people around the world to own their life, career and/or business story in the next 10 years.

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