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James Rutland, Baton Rouge, on How to Set your Business up for Success

6 Steps That Will Set Your Business Up for Success Succeeding in business takes a village. The reality is, however, that there’s no clear cut formula on how to succeed in the business world. And really, how could there be? Success looks different for every business and for every entrepreneur. While there may not be […]

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6 Steps That Will Set Your Business Up for Success

Succeeding in business takes a village. The reality is, however, that there’s no clear cut formula on how to succeed in the business world. And really, how could there be? Success looks different for every business and for every entrepreneur. While there may not be a book of rules to ensure success, there are plenty of strategies any business can take to set themselves up for the ultimate end goal. Once you’ve defined what success looks like for you, take a look at these helpful foundational tips and try incorporating them into your strategy.

Thoroughly develop a marketing plan

If you’re a new business, part of the main focus of your launch will be attracting customers. Creating a marketing plan that is far-reaching will be key in spreading awareness of your brand. If you’re an established business, you’ll want to make sure your marketing plan stays true to your brand while attracting new customers. No matter the motivation, don’t be afraid of the tried and true practices of attending tradeshows and conferences, as is suggested by this Huffington Post article. This will help customers to discover and then connect with your brand.

Build an attractive online presence

Social media continues to be an important player in online marketing. If your online site isn’t optimized for mobile and tablet experiences, you could be losing out on a portion of your audience. Ensure that you are utilizing all relevant social media platforms and that they not only contain the right information but look attractive as well. 

Hire employees that make you happy and work to make them happy

The people with whom you work will account for the people with whom you interact with for three quarters of the year. It’s important that you invest in good people that want your business to succeed. In turn, it’s also important to make those employees feel valued. By surrounding yourself with those who “make you stretch” and are unafraid to give feedback, your business will enjoy a healthy foundation for success.

Stay ahead of the game

Always be prepared. If you’ve employed a team to help tackle a customer service issue, make sure that you know all of the details ahead of time and have already started to brainstorm solutions. Showing up to a meeting looking for help will leave your employees feeling panicked without a jumping off point. Make sure you’ve already set up guidelines for billing, time tracking, and role assignments, even if you plan on making adjustments as the solutions are being developed. 

Keep your team educated

Technology is ever-developing and influencing the way we do business. Technology has also brought us closer to easily accessible education than ever before. Take advantage of online courses and encourage all within your office to read topical blogs and publications to stay ahead of trends. Knowing your competition simply isn’t enough anymore; educating yourself on developments within your industry will leave you being the industry leader in the end.

Maintain an organized environment

Having an organized office doesn’t just mean that the pens and printer paper are in their respective storage areas. Designing a space that cultures communication and accessibility to collaboration will help you stay connected to your team. Additionally, being able to define spaces within your office’s main work areas will keep employees’ focus just as organized as the space they work in. 

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