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James B. Pepper Rutland, MMR Group, on Traits of Successful CMOs

The c suite is comprised of a CMO, CEO and CFO among others. Almost everyone knows what a CEO and a CFO are, but what exactly is a CMO? A CMO is a Chief Marketing Officer. In today’s society, almost every large company needs a CMO. CMO’s are jack of all trades, sometimes creating and […]

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The c suite is comprised of a CMO, CEO and CFO among others. Almost everyone knows what a CEO and a CFO are, but what exactly is a CMO? A CMO is a Chief Marketing Officer. In today’s society, almost every large company needs a CMO. CMO’s are jack of all trades, sometimes creating and delivering press releases and sometimes handling the distribution of a product. Whatever a CMO’s role in a particular day is, there are several traits shared by all successful CMO’s.

They Put the Customer First

The job of a CMO is to put the customer’s needs first. Successful CMO’s truly value the customer experience and want to make it the best it possibly can be. How do they go about doing this? CMO’s are constantly monitoring customer’s thoughts and feelings towards products. This is made easy for them through social media. CMO’s are able to frequently monitor social media to assess the public opinion. 

They Ask the Right Questions

Successful CMO’s are successful in part because of the questions they ask. They posit questions such as “what is the exact goal of this marketing campaign,” or “why are we promoting our product through this specific channel?” In today’s fast-paced, technology-filled society, it’s more important than ever that CMO’s are asking the right questions about the marketing strategy. Emily Bonnie writes that smart CMOs don’t just jump on the hot new social media channel because their competitors are doing it — they take the time to investigate and evaluate whether it’s the right move for their brand.

They Communicate Successfully

A successful CMO is also a successful communicator. Whether it be verbal or written, a CMO is able to convey their message effectively. Why is this important in their role? In their day to day operations, CMO’s need to be able to communicate with their colleagues and customers verbally. As a marketer, they need top notch written communication skills to ensure they are delivering their message effectively to the customer.

If you want to build a successful business, you are going to need a CMO eventually. Now you know exactly what to look for in potential candidates. Successful CMO’s put their customers first, they ask the right questions and they are able to communicate their thoughts and ideas successfully.

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