“It is always good to study those who have went before you. Gather as much information as you can on how others who were in your shoes, were able to move forward by making the needed connections that propelled their business into the market. This will be helpful to try to implement some of these ideas into your marketing plan after you’ve adjusted these ideas to your product.”
I had the pleasure to interview Kato Sherman. Kato is the Founder/Owner of Kato San Security, a company that provides education on how to live a safer and healthier life. Kato never simply provided security and personal training, but, he taught others how to protect themselves and how to live longer lives through day-to-day security and health improvements. He is the first person to create a company reflecting how obvious it is that “security” and “health” are interdependent.
Thank you so much for doing this with us! What is your “backstory”?
I was born and grew up in Pittsburgh, Pennsylvania. My interests were always in helping other people. I saw that no matter where I went, every group of people, regardless of race, age or religion, had similar problems, some of which they did not have a solution for. Either they wanted to be more attractive, more educated, or the abilities that would enable them to compete with someone who they revered. But as much as they would want these attributes, in many cases they were totally lost when it came to knowing the ways of attaining them. In many cases, because they didn’t have these particular skills, they were left with a feeling of inferiority. I identified two areas in which many of them needed assistance.
One was that they needed someone to show them how to build the discipline and willpower necessary to attain these things. But the question was always, “How ?” I know that many times I came across a problem that I needed resolved and I had to deal with the same issues. I would look at the lifestyles of those who were really focused on what they wanted and how they went out and made their dreams a reality. I realized that two subjects that I enjoyed were security and health. I started studying both subjects until I was well versed on both topics; I then started protecting others and teaching them how to live a more enjoyable life!
Can you share the funniest or most interesting story that happened to you since you started your company?
It is always interesting to see the look on people’s faces when I enlighten them on how weak their security and health is. People suffer to many breaches of their private information and attacks on their person, as well as many chronic health issues, and they don’t have a clue in most cases on how to decrease these problems. When they find out the mistakes they were making daily, they are always surprised and sometimes a bit embarrassed that they never noticed these simple things that could have relieved them of many hardships.
What do you think makes your company stand out? Can you share a story?
My company’s focus is teaching others that your health is vitally important but has less meaning if you do not live in a safe environment. For if your safety is breached, what good is your health if you will not live long enough to enjoy it?
In addition, if you have excellent security, however, your do not enjoy the best of health, then what good is your feeling of security when within your “safety zone” you are experiencing terrible health problems that make life less enjoyable?
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I has a supportive family that taught me at a young age that if I apply myself I could accomplish just about anything I wished. I was raised to study well and apply myself in order to develop my skills; therefore, I thank God for my family.
Outside of my family, one of the most outstanding people in this category for me was Bruce Lee. He had to be one of the most disciplined individuals that there has ever been. He wanted to have a body that could do extraordinary things and he applied himself to a very intense regimen until he had attained his goal. I said to myself, “Maybe the martial arts could do the same for me.” Therefore I started my practice at the age of eleven. After a very short time there was nothing that you could tell me that I couldn’t do. Any feat seemed attainable. I was pleased with the progress that I was making though the question still remained whether what worked for me would also work for others. Would I be able to teach others how to bring out the best in themselves? At that point I started instructing others in the disciplines of martial arts, meditation, and breathing exercises that teach the calming of the mind. I also taught better ways of eating, and living, then, believe it or not….everyone said that they felt so much more self assured about anything that they were doing. Whether I dealt with adults or children the effects of teaching someone how to think positively and how to cultivate themselves toward a personal goal were remarkable. I decided to continue to use my bodyguarding & martial arts knowledge and skills to help others also.
Are you working on any exciting projects now?
Yes, I am working towards two infomercial DVDs and one will be the first of its kind. My first DVD teaches all of the aspects of security. I created my DVD concept long before 9/11 happened because I realized the importance and need to upgrade security in general. There are too many weaknesses in security just about everywhere and I knew it was necessary to teach others to live more safely. A video that teaches personal security in the way I have developed is very unique and has no predecessor.
The second video teaches all aspects of health and how to improve it. Once the public understands how their body works in more detail and its relationship to nutrition and exercising, they will be more motivated to start applying these principles.
The reason that my DVDs will resolve issues other infomercials have not isn’t only that my security DVD the first of its kind, but my health video is covering what all other trainers and infomercials have overlooked. That subject is the strengthening of the mind, discipline and self esteem. This is why we see so many people having breakdowns including many celebrities. It is also why many people can not apply the teachings of a better way of eating or an exercise program. No one has taught how to strengthen a person’s discipline and willpower. Without a strong mind, you cannot apply a strong focus to anything in life. I will help to strengthen people from the inside out!
How have you used your success to bring goodness to the world?
I have helped thousands of people to live safer and healthier lives either in person, or via my articles that teach a wealth of information on these two topics on social media (especially LinkedIn). Now, I am seeking investors so that I can take these teachings to the next level via television. I know millions of people (especially women and children) will be helped with these DVDs. What better gift can you give someone than a secure and healthy life for themselves and their families?
Do you have a favorite book that made a deep impact on your life? Can you share a story?
I would have to say books in general have had a tremendous impact. I have read a large library of books regarding security, investigation, protection, health, anatomy, nutrition and all related topics to improvement of the mind and body. Gathering and researching information was always enjoyable to me and I continue to study everything I can make time for.
What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.
- The length of time it may take. Many stories are written of the quick overnight successes that come about (and they do happen), but those are the fewer in number. One must be prepared to continue with relentless focus and have the tenacity to persevere no matter how long it takes to make your dream a reality.
- It may not be easy to get others to see and understand your dream the way that you do. I have had many challenging moments trying to make someone else understand my vision and the importance of what my company provides. Not everyone concentrates on what ever you are offering even though it may be very necessary, many people take the most basic things for granted. You must create a way that allows them to see the importance of what you are doing.
- You must be flexible regarding the way you envisioned your projects would come to fruition. There are many paths that may lead to the same result, and if you focus only on one way or path, you may stagnate and that will not allow your project to move forward.
- Take a break at times to refresh your mind. After many years of marketing your business with less success than you wished to happen, it is good to take a break completely so that you can gather additional ideas and maybe try to see things from the outside looking in. If you are too wrapped up in your business, you may never see a better way of doing things or noticed a mistake you are making.
- It is always good to study those who have went before you. Gather as much information as you can on how others who were in your shoes, were able to move forward by making the needed connections that propelled their business into the market. This will be helpful to try to implement some of these ideas into your marketing plan after you’ve adjusted these ideas to your product.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂
I believe Michael Jordan would be a top choice but possibly not for the reasons some may expect. What I like about what Michael did goes far beyond the basketball skills. Michael first honed his craft, then he established a specific persona, and then started building his brand in the market. He did this so well that several years after he has played the sport of basketball, people continue to wear his shirts, shoes and other apparel; and his name is still spoken on a daily basis. This is what most entrepreneurs want to happen with their name and brand, to turn it into a legacy.
This was very inspiring. Thank you so much for joining us!
Originally published at medium.com
— Published on May 18, 2018