Becoming a parent is truly one of the most transformational life stages we enter. It’s a time when your day-to-day changes, and “normal” is thrown out the window. And we get it, your new normal is confusing, trying and sometimes feels impossible. This speaks to the core of why we started Little Spoon and ultimately Is This Normal.
Our goal at Little Spoon is to make parents’ lives easier. We launched our first product, our Babyblends – fresh, organic baby food delivered to your door, because one of the earliest and hardest jobs of a parent is keeping your child nourished with fresh, high-quality food, and it didn’t make it any easier that the only convenient options out there had been highly-processed, unhealthy baby food.
In the process of building Little Spoon, we set up our 24/7 customer care service meant to help customers with their orders and answer simple questions. But we quickly started to notice a pattern: parents often messaged our care team (who are part time Little Spoon parents) about topics that go well beyond inquiries about their shipments. Our customer care channel became an outlet to dump the “taboo thoughts.” The unfiltered, no-one-is-going-to-hear-this-anyway-so-let-me-get-it-off-my-chest stuff:
“I was so exhausted in the middle of the night last night that I told my husband he ruined my life. I can’t do this anymore. My husband is soaring through the parenthood transition, and I’m barely getting by.”
“I’d rather go to work than spend another day bored out of my mind with my own child.”
“I’m terrible at being a mother.”
They turned to the moms at Little Spoon that they had never met, because the questions felt too raw to ask friends or family but wondered if what they’re going through is normal.
We realized there was a bigger issue here. And as a company that’s all about supporting parents, we felt it is our responsibility to address it. We decided to build our Is This Normal platform to help destigmatize the many thoughts that feel so “not normal” during parenthood ….
It’s part advice column and part storytelling – where we bring parents together to share blunt and honest accounts of their parenthood experience. We want to facilitate these conversations and share in an effort to normalize the multitude of experiences parenthood brings. Already you can sink your teeth into the honest stories of parenthood from people in our community– the moms, dads, and friends like Bobbi Brown, Arianna Huffington, Anne Fulenwider and Mindy Grossman, who share their new normals as parents, and help answer your questions.
We are ready to start the conversations that parents have been too afraid to bring up… until now.
What can you do? Join us! Ask us anything: our nationally renowned experts will answer all the tough questions our community submits to us. Share Is This Normal with your other parent friends, your friends who are expecting and friends who are thinking about taking the jump into parenthood. Help us shift the perception of parenthood. And remember, whatever you’re feeling, most likely, it’s normal.
Parenthood: nothing is normal, everything is normal.
Lisa Barnett, Michelle Muller, Angela Vranich, Ben Lewis, the co-founders of Little Spoon
About Is This Normal
Is This Normal is a parenting platform built by Little Spoon to help you navigate this new life stage. They are here to answer all your “wait…is this normal?!” questions – all the gross, emotional, embarrassing, shocking, upsetting, and unexpected moments that happen in parenthood. Is This Normal is an always-on advice column featuring renowned experts, and sage, candid words from badass parents who have been there – or are there right now, sharing the raw, intimate parts of this crazy, fun, scary, sometimes embarrassing, I-can’t-believe-this-is-happening journey we are all on.