Niyah Smith is not your average A&R manager, he is also a producer, songwriter, engineer, consultant and artist manager. We got the chance to sit down and interview the artist and A&R;
Check it out below:
Tell us about your background in music industry
I have always loved music from a very young age, I used to listen to many different genres like R&B, Soul, Reggae, Rap, Jazz, Gospel, House and Afrobeats. I don’t come from a family background of music, no one in my immediate family is a musician or an artist so it was definitely a different path for me.
What made you want to get in the music industry?
At first, I wanted to be an artist myself, however that was very short lived. As time progressed, I realised I was handier on the business side of music, covering management, planning, admin & scouting talent.
Tell us about your various roles within the music industry?
Well firstly I am A&R manager at 54 London which home to Stefflon Don. My responsibility there is to scout, develop and A&R talent. Secondly, I’m an artist manager. I manage singer songwriter Shauna Shadae who just dropped her big comeback single “Fine Dine”. Last but not least, I am also an artist (more executive producer), I produce, engineer & write. I love putting records together, I love seeing ideas come to light, I love seeing the end product.
We understand you have a record out currently called “No Kickers”?
Yes, I do featuring my close friend SNE who I have known for 20+ years. On top of everything that I do, I also love to create and release music myself
How did the record come about?
We was in the studio bouncing around some beat ideas, we came across the instrumental for no kickers, we knew it was the one, We basically wrote the whole song in one hour.
What is the hardest thing about being a artist manager?
you have good days and you have bad days, no two days are the same. Being a manager is a game of patience and belief, it may take 1 year to blow it might take 5. Its always good to have another income during this time to keep you going.
Watch The Video For No Kickers Here