Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Natalie: Thanks for having me Adam! People are always curious as to what ethnicity I am. I come from a unique combination of Jamaican, Irish, English, Slovakian, Italian, Scotch and we recently found out we have Austrian ancestry as well. It would be interesting for us to do a DNA test and see what else we have in our mix.
Adam: How did you become an “influencer”? What is the inside story?
Natalie: I’ve always wanted to be an actor since a young age. I became an influencer by accident really, but it really wasn’t an accident. It was part of my path. It started with generating followers while I was living in Miami, my hometown. The momentum came with my move from Miami to LA. I only knew one person that worked with big influencers and we ended up collaborating. I grew to 10k followers and decided to start making my own short skits. I grew from 10k to 70k very quickly and continued to rise as I put out more content.
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Natalie: For those brands interested in working with influencers, it’s important to pay attention to the quality of the following. Do your research to find out if followers are engaging in the product or service being promoted. Look to see if your influencer is engaging with their followers as well. This added value provides a personalized experience which is likely to increase support and engagement.
Adam: What advice do you have for those interested in becoming influencers?
Natalie: Pick a niche and stay true to your brand. Consistency is key in gaining momentum. You are a creator, so create constantly.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Natalie: The biggest misconception about being an influencer is that it’s super easy. It’s difficult and requires dedication. Essentially, you are your own production company. You create content, you film, edit and post your work, all the while juggling and managing multiple deals and projects. If you are not organized, it can get overwhelming.
Adam: What has being an influencer taught you about branding and marketing?
Natalie: Prior to becoming an influencer, I knew nothing about branding or marketing. I literally learned through my own trials and errors and figuring out what works best.
Adam: What are your hobbies and how have they shaped you?
Natalie: My fitness goals have shaped me in a way where it showed me in physical form what consistency look s like, or the lack thereof. I am constantly looking to master that aspect of myself.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Natalie: Viola Davis, Will Smith, and Leo DiCaprio are some of my top influences in my career due to the fact that their versatility is phenomenal. Their talent and dedication shows in their work and it inspires me to do the same. I pay it forward by being a sounding board for those interested in becoming an influencer or those looking for advice on content creation. I speak on experience of the do’s and don’t’s in being a creator.