Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Young Ezee: Thanks for inviting me here Adam! I’m a pretty open book so there isn’t much people don’t know about me, but I love to draw and paint. It is another form of my creativity that I like to explore.
Adam: How did you become an “influencer”? What is the inside story?
Young Ezee: I’ve always been making my own videos and creating skits since I was a child. Making people laugh gave me so much joy. A few years ago, when Instagram first introduced videos, I made a few comedic sketches that went viral and in under a year, my following grew to over 1 million followers.
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Young Ezee: For those interested in working with influencers, I would say that creating a synergy between the brands is the most important aspect. You want to make sure that the brand or influencer you work with will compliment your own brand. For example, if your niche is beauty, doing a campaign with car parts would be futile. Always pay attention to matching your brand with another.
Adam: What advice do you have for those interested in becoming influencers?
Young Ezee: Follow your dreams. I wanted it so much to the point that I stopped everything that was holding me back and pursued it 100%. Obstacles will come, but if you give 100%, you will make it happen. You believe, you’ll achieve.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Young Ezee: The digital age is constantly evolving. The biggest misconception about the influencer world is that it is not a “real job”. The fact is, I put in more hours now being an influencer than I did working 3 jobs managing retail establishments and driving for Uber. 18-hour days are the normal now, but I can truly say that I love what I do and am constantly improving on my craft.
Adam: What has being an influencer taught you about branding and marketing?
Young Ezee: Being an influencer has taught me that brands will be more attracted to you being yourself than something forced. Having an organic feel to your brand will get the most engagement. Also, staying consistent with your content will show major brands that you will take care of their campaign and give them the best value for their marketing dollars.
Adam: What are your hobbies and how have they shaped you?
Young Ezee: My hobby is the make someone’s day. I’m fortunate to have turned my hobby into my career. I love to put smiles on people’s faces. Just to know that I made even one person’s day makes it all worth it. It gives me the fuel to keep creating.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Young Ezee: Will Smith has been the biggest influence in my life. I admire his tenacity and skill. His family values and dedication to his craft is inspiring. He started off in music and easily transitioned into comedy, but just as effortlessly (or so it seemed) he transitioned into action and drama – an extremely difficult task to achieve as a comedic actor that can be easily type-casted. His talent continues to shock the world and at 50, he studied the social media world and is conquering it as well. He is awesome!
I like to pay it forward by bringing awareness to the lgbtqa+ community. There are many problems within our society that can have viable solutions with the right help. My goal is to help and lend my support.