Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Rebecca: I came to America from England 8 years ago to get my pilot’s license. I went on to get my full commercial pilots license!
Adam: How did you become an “influencer”? What is the inside story?
Rebecca: When I started to see how many people were watching my workout videos on youtube it made me realize I was helping a lot of people feel more confident about their bodies. Although I started on another youtube channel that has over 3 million subscribers, my own ideas started to come to life when I created my own channel a year after they stopped filming theirs. This is when I really saw how creative I could be and the message I wanted to give out to my audience.
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Rebecca: For me it’s all about the bigger picture and a long term partnership. I prefer working with a select few brands, long term rather than one off jobs. I have to be 100% behind the product. If you are not going to give me a few weeks to try and test it out then I am not going to post. I have created an honest relationship with my fans and will always be authentic.
Adam: What advice do you have for those interested in becoming influencers?
Rebecca: The biggest part is that it doesn’t happen overnight and if you are really serious you want to be consistent for at least a year to build your brand before expecting jobs to fly in! Know your standards, don’t take just any job for the money and if you take free products all day long and post about them no one will want to pay you to work with them. Be committed to your brand and just get 1% better each day!
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Rebecca: I don’t think many people including some my friends and family fully understand what goes into creating your brand and work it takes to make something happen. You are ON all the time, look at every opportunity and be ready to keep trying until it succeeds! The behind the scenes grind, long nights and many rejections is the reality of being an influencer. We are constantly on our toes and have to improve ourselves, pleasing our audience and making ourselves proud of the work we put. I love it and it certainly keeps your heart rate up!
Adam: What has being an influencer taught you about branding and marketing?
Rebecca: Wow! Well It has taught me everything I know! I have learned so much with just trial and error of doing things myself. There are so many people I look up to, get inspiration from and gained the confidence to try my own ideas. Every day I see something new that I want to accomplish, an idea I want to execute and a vision I see for my own brand.
Adam: What are your hobbies and how have they shaped you?
Rebecca: I love to listen to personal development audios and read books that help with self growth. To celebrate small success along the way I love to get dressed up and go out for a nice dinner as I am always in yoga pants! My dogs are a big part of my life and I always make time to take them for a walk along the beach each day. Travel is high on my list of hobbies and each year I take time away to see new countries and discover more of the world.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Rebecca: I am so grateful for everyone that has had an influence on my life either positive or negative as it has shaped who I am today.