Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Paula: I love to spend afternoons listening to good music and trying a bunch on makeup looks on myself, even if I’m not going out… I just love to practice, learn from other beauty creators and just let myself be creative. OH! Also, I’m dying to buy a little puppy. Quite random.
Adam: How did you become an “influencer”? What is the inside story?
Paula: Six years ago I graduated from high school and I still didn’t know what i wanted to study so I started posting my beauty tutorials just for fun. I never thought this was going to be my full time job one day and nowadays a truly enjoy to be able to work in something I’m passionate about.
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Paula: Just look for an influencer who has the same values and vision as the brand has. Its the best way to make a valuable relationship between both. I really like to work with brands that empower women and obviously that I organically use and recommend. For me the most important thing is the trust that my audience gives me.
Adam: What advice do you have for those interested in becoming influencers?
Paula: Create content that you really love and that gives a message to society, I think we have to be conscious that being an influencer is not just selling products, it also being a role model to a big generation that looks up for us. Also, be constant and patient, this career takes time but is a fun way to go.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Paula: That we don’t do anything because It looks easy: “Just taking pictures”, “Just making videos”, but actually is not that easy to be creative and stay different from the others. I say, if it was easy then anyone would do it.
Adam What has being an influencer taught you about branding and marketing?
Paula: A lot and more now that I launched my own beauty brand “Paula By Pautips”, I’ve learn that each of us is a different brand and we need to built that core value that makes as relevant on social media. We need to understand all of our followers as if they were clients and take care of them, listen and create an strong relationship.
Adam: What are your hobbies and how have they shaped you?
Paula: I love to practice yoga and meditation. Now that I live in Los Angeles I felt really inspired by this lifestyle. It balances my busy live and it helps me being more centered to keep up with all my projects and giving the best of me to my followers.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Paula: I have a few influences, I really like to listen books of Spiritual growth and entrepreneurs. Not a person specifically, just authors who really inspire me and make me think things differently.