Community//

Inside Influence: One On One With Louisa Warwick

I spoke to social media influencer Louisa Warwick about her journey and best advice

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?

Louisa: Thank you Adam for interviewing me! A guess a of people may not know that I recently graduated NYU in Sports Management, I am currently training for the New York Marathon where I hope to beat my personal time of 3.33 and I am the director of Social Acceleration Group! 

Adam: ​How did you get here? ​How did you become an influencer? What is the inside story?

Louisa: I started my Instagram when I first moved to New York. I guess when it just started to get mainstream popular. As I work as a fashion model I did a photoshoot for Calvin Klein & GQ , their Instagram pages ended up posting me twice, so that was my most memorable surge of growth on Instagram. I believe I grew by around 20k followers by those two accounts posting me which helped kickstart the page! 

Adam: ​What advice do you have for those interested in working with influencers? ​How do you do decide who to work with?

Louisa: Go for someone who aligns with your brand aesthetic and it will do a great job working with you! 

Adam: What advice do you have for those interested in becoming influencers?

Louisa: I would say always have more going on in your life than being just an “influencer” or a conventional “blogger.” There’s nothing wrong with doing the latter but if you look at the earning statistics and figures it is a high-risk career path to go down. I don’t feel as if I am just an influencer, as I am primarily a fashion model, a director of my own company, a recent NYU grad, a marathon runner and more, which is definitely my main focus. I like to think I am a go-getter and post along the way, so if I inspire or influence people to really just go for it in life, then I’m grateful for that and available to give advice to those who ask!  

Adam: What is the biggest misconception about the influencer world and life as an influencer?

Louisa: First off I’m honestly so grateful to just be regarded as an influencer! I’m going to be very honest, as a recent NYU grad, a lot of my friends are working 9-5’s on a more stable career path. But in reality, it’s a 10, 11, 12+ hour working day job in a lot of cases. If you can be an “influencer” – as in making a liveable income off your social media – then I think it’s almost as if you’ve won some type of lottery. Many people would love to be in the position of being an influencer. I find it to be a very easy, creative and enjoyable job but I always think and tell others to be smart by planning longer term. Get an education as a backup and definitely have other revenue streams to rely on in case one day Instagram dies out. 

Adam: What has being an influencer taught you about branding and marketing? What are your three best marketing and branding tips?

Louisa: I would say really focus on your USP (unique selling point). There’s a lot of girls who may look like me physically which is why I like to work on challenging and improving myself in other ways every day. For example, I made sure I graduated NYU, I took the initiative to start a successful business 48 hours after graduating, I made sure I trained hard & ran a 3.33 NY marathon on my first time attempting it, I show up to all my castings and work as hard as I can as a fashion model. I feel like life is short, I enjoy the rewards challenges bring and I don’t want to live with regrets! 

I would also say being friendly, accommodating, approachable and a great communicator are also very important. 

Adam: Who are the best leaders you have been around and what have you learned from them? What do you believe everyone should know about leadership?

Louisa: My last class at NYU was a Sports Leadership & Crisis Situations class so I can name a ton of great leaders and list their accomplishments and qualities. I learned that to be a great leader possessing traits such as being honest, transparent, humble, hardworking, motivated, thoughtful, kind, results-driven and inspiring to others are all qualities that make a great leader. However, more importantly, I believe the best leader in your life has to be yourself. If you are self-motivated, possess many of the previous qualities & just go for in life then I think you are or can be your greatest inspiration! 

Adam: ​What are your hobbies and how have they shaped you? 

Louisa: I honestly don’t have many hobbies currently going on right now which I’m very happy with. I feel as I’m currently living in New York, I’m in my twenties, I’m willing and able to work and I have so many opportunities at my feet that I just want make the most of my situation and set myself up for my future. When things slow down in the future I’ll go back to my hobbies!

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Community//

    Inside Influence: One On One With Jessica Markowski

    by Adam Mendler
    Community//

    Inside Influence: One On One With Alex Shadrow

    by Adam Mendler
    Community//

    Inside Influence: One On One With Can Ahtam

    by Adam Mendler

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

    - MARCUS AURELIUS

    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.