Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Louisa: Thank you Adam for interviewing me! A guess a of people may not know that I recently graduated NYU in Sports Management, I am currently training for the New York Marathon where I hope to beat my personal time of 3.33 and I am the director of Social Acceleration Group!
Adam: How did you get here? How did you become an influencer? What is the inside story?
Louisa: I started my Instagram when I first moved to New York. I guess when it just started to get mainstream popular. As I work as a fashion model I did a photoshoot for Calvin Klein & GQ , their Instagram pages ended up posting me twice, so that was my most memorable surge of growth on Instagram. I believe I grew by around 20k followers by those two accounts posting me which helped kickstart the page!
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Louisa: Go for someone who aligns with your brand aesthetic and it will do a great job working with you!
Adam: What advice do you have for those interested in becoming influencers?
Louisa: I would say always have more going on in your life than being just an “influencer” or a conventional “blogger.” There’s nothing wrong with doing the latter but if you look at the earning statistics and figures it is a high-risk career path to go down. I don’t feel as if I am just an influencer, as I am primarily a fashion model, a director of my own company, a recent NYU grad, a marathon runner and more, which is definitely my main focus. I like to think I am a go-getter and post along the way, so if I inspire or influence people to really just go for it in life, then I’m grateful for that and available to give advice to those who ask!
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Louisa: First off I’m honestly so grateful to just be regarded as an influencer! I’m going to be very honest, as a recent NYU grad, a lot of my friends are working 9-5’s on a more stable career path. But in reality, it’s a 10, 11, 12+ hour working day job in a lot of cases. If you can be an “influencer” – as in making a liveable income off your social media – then I think it’s almost as if you’ve won some type of lottery. Many people would love to be in the position of being an influencer. I find it to be a very easy, creative and enjoyable job but I always think and tell others to be smart by planning longer term. Get an education as a backup and definitely have other revenue streams to rely on in case one day Instagram dies out.
Adam: What has being an influencer taught you about branding and marketing? What are your three best marketing and branding tips?
Louisa: I would say really focus on your USP (unique selling point). There’s a lot of girls who may look like me physically which is why I like to work on challenging and improving myself in other ways every day. For example, I made sure I graduated NYU, I took the initiative to start a successful business 48 hours after graduating, I made sure I trained hard & ran a 3.33 NY marathon on my first time attempting it, I show up to all my castings and work as hard as I can as a fashion model. I feel like life is short, I enjoy the rewards challenges bring and I don’t want to live with regrets!
I would also say being friendly, accommodating, approachable and a great communicator are also very important.
Adam: Who are the best leaders you have been around and what have you learned from them? What do you believe everyone should know about leadership?
Louisa: My last class at NYU was a Sports Leadership & Crisis Situations class so I can name a ton of great leaders and list their accomplishments and qualities. I learned that to be a great leader possessing traits such as being honest, transparent, humble, hardworking, motivated, thoughtful, kind, results-driven and inspiring to others are all qualities that make a great leader. However, more importantly, I believe the best leader in your life has to be yourself. If you are self-motivated, possess many of the previous qualities & just go for in life then I think you are or can be your greatest inspiration!
Adam: What are your hobbies and how have they shaped you?
Louisa: I honestly don’t have many hobbies currently going on right now which I’m very happy with. I feel as I’m currently living in New York, I’m in my twenties, I’m willing and able to work and I have so many opportunities at my feet that I just want make the most of my situation and set myself up for my future. When things slow down in the future I’ll go back to my hobbies!