Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Jessica: Hi Adam! Thank you so much for considering me for the interview! My name is Jessica Markowski and I am an actor, model and social media influencer (@JessicaMarkowski).
Adam: How did you get here? How did you become an influencer? What is the inside story?
Jessica: I became an influencer after being a model and actor. Companies wanted to partner with me after seeing all the projects I was working on. It became a third business for me.
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Jessica: Create what you love and stay true to you. I think in this space, we are always trying to replicate what people have done. I think it is important to be you to stand out. There is nothing more inspiring when you are creative and create your own. I choose to work with brands I admire, believe in, enjoy. I like to stay true to myself – and influencer my audience the best (and right) way.
Adam: What advice do you have for those interested in becoming influencers?
Jessica: Hustle. Network. Repeat.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Jessica: I think the biggest misconception people think is that “we don’t really do anything.” Honestly, I find that not to be true in the slightest. We have to be our own brands, our own bosses, our own accountants, our own photographers, editors, publicists- and so on! I think people don’t realize how many different hats we have to “wear”.
Adam: What has being an influencer taught you about branding and marketing? What are your three best marketing and branding tips?
Jessica: I think being an influencer has introduced me to all elements of branding and marketing. From experience, the three best tips are:
1.) Define Yourself : I think it is really important for people to know who you are. You need to look at your social media and figure out what it is you are and what you want to attract. Are you all about fitness? Show me workouts and food. Are you a fashion blogger? Show me fashion and friends. You want people to right away know what they are looking at when they hit your page. So define yourself.
2.) Be Consistent : I think showing consistency can build a loyal audience. People know to expect content from you. They are expecting to see new projects, posts from you. I know when you are not getting traction in the beginning, this step may be hard. But trust me, it will pay off.
3.) Build Relationships : When you are starting out, it is so important to meet people and build connections with people. It will go a long way. You can collaborate together, brainstorm on ideas, and share each other’s connections! It is so nice to have helping friends. It can open many more doors.
Adam: What are your hobbies and how have they shaped you?
Jessica: I have a new hobby I have just started! It is called @cleanupnewyork It is a project I have just started 2 days ago and the goal is to Clean up New York City. I want to build awareness of how NYC is increasingly getting more dirty. It is an Instagram account where I publish the real, unfiltered, raw images of NYC with hopes of our city to figure out a solution to a growing problem!
Adam: Is there anything else you would like to share?
Jessica: Be sure to follow me and my journey!