Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?
Jacqueline: My favorite superhero is Supergirl. I really love reading, my goal is to read 4 books a month. I really enjoy reading books on both finance and wellness. I love Grant Cardone’s show, because I feel the show is filled with resourceful information for any individual watching. Many of my followers may not know this but when I am not working in the beauty/wellness world, I spend my time working with a charity I founded in 2013. I started A Sandwich A Day when I was 25 and still a med student, I was walking home from one of my rotations and saw a homeless woman the same age as my grandmother and felt the need to do something to help. A Sandwich A Day is a non-profit organization that is focused on feeding the hungry and providing nutritional education for urban areas worldwide.
Adam: How did you become an “influencer”? What is the inside story?
Jacqueline: I knew I wanted to become a doctor by the age of 7 years old. My whole family are medical doctors so its a combination of familiarity and wanting to help others. I went to medical school at the age of 19 years old. One of the most happiest days of my life was becoming a doctor by the age of 26.
Towards the end of medical school, my mother was diagnosed with skin cancer, not once but twice. This propelled me to turn to the beauty industry, really examine and dissect what goes into our beauty products, ways to keep our skin looking youthful with natural ingredients, and educate women on helping them look and feel their most beautiful self. I created Schique Skincare because I wanted to create products that were vegan, natural, cruelty-free and paraben-free, Schique’s main ingredients include dandelion and apricots. My mother is now cancer free and was my true inspiration behind my company. I’ve gained recognition over the course of my career by truly believing in my message that I provide to my audience. The inside story is taking the time to research, prepare, and then execute on your messaging.
Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?
Jacqueline: Both parties must be excited and committed on working with each other. Before committing to a sponsorship deal or anything that will be a long term working relationship make sure to have a 30-60 day trial period beforehand.
Adam: What advice do you have for those interested in becoming influencers?
Step 1 – Find something that you love to share with the world. I’m an avid reader on health and wellness since I was a child so naturally it evolved to sharing these healthy guidelines to the world.
Step 2 – Read 2-3 marketing books. I love All Marketers Tell Stories by Seth Godin and Jab Jab Right Hook by Gary Vee. The reason why I recommend these books because they reveal musts known facts to help accelerate your marketing goals. This is very important because without marketing you have no business. As they say knowledge is power and the more you read the easier and more enjoyable life becomes. You must understand your demographics needs.
Step 3 – Stay consistent with your posts. Try to keep a theme for your followers for example it helps to post motivational quotes on Monday to help motivate people for the week ahead. Best way to stay consistent is to plan ahead of time by using an ongoing google doc sheet. Keep it simple for your audience and don’t overwhelm them with to many insta-stories and posts. Build up a small amount of anticipation for your viewers. I think it’s better to go live on Facebook and Instagram to connect better to your audience.
Adam: What has being an influencer taught you about branding and marketing?
Jacqueline: Simplicity and Consistency are everything! The McDonald’s theory is used in every business school and taught by every major influencer.
Another example of success:
Starbucks = Coffee
Apple = Tech
Netflix = Entertainment
They don’t cross over to different territories. You will confuse your audience if you do. This relates to me in that I avoid anything on politics, music industry, films and legal, for example. I stay in the areas that I am passionate about — beauty & wellness.
Adam: What are your hobbies and how have they shaped you?
Jacqueline: Running, hiking, journaling, and reading. My overall health has improved and my goal setting has been easier to achieve through journaling.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Jacqueline: Sir Richard Branson and Robert Kiyosaki by providing books and programs. Sir Richard Branson’s advice on business is priceless. The major things that I have learned from him are keep things simple, hire great managers, and be a great leader for your companies. Robert Kiyosaki’s knowledge on setting up systems and operations in a business, communication skills, financial literacy. I pay it forward by providing real solutions like products and services to my customers. Also by doing interviews like these to help and inspire women on their health and businesses journeys.