Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that many people who follow you don’t know?
Deetranada: Something about me my followers don’t know is that I’m a really shy person around those I don’t know. Of course, among family and friends, I’m myself. But, around those I’m not too familiar with, I’m a real quiet and laid back person.
Adam: How did you become an “influencer”? What is the inside story?
Deetranada: Honestly, I became an “influencer” without me really trying to be. Of course, the platform of having been on TV has definitely helped. But, I personally think that the way I present myself to the public as someone who is just genuinely real and not trying to put up a front is what attracts people to me. And, that comes through my music as well.
From my experience of me being bullied in the early stages of life in school… I’m truly grateful for the opportunity to utilize the influence I have today to encourage kids that have gone through or are going through the same situation as I did. I really didn’t figure out how much I made an impact on kids – or even adults – until I actually sat down one day and read through my Instagram DM’s. I found multiple messages that both kids and adults have sent me expressing the struggles they’ve gone through.
I would like them to see me as an inspiration, that if I can get through it, that they can too. My hope for them is to find their confidence and voice just as I have.
Adam: What advice do you have for those interested in working with influencers? How do you decide who to work with?
Deetranada: My advice for those interested in working with influencers is don’t force it. The vibe comes naturally. You can’t fake it. When it comes to me working with other artists, I have to have a vibe with you, because at the end of the day, I want the best outcome possible out of our collaboration. That goes the same for those that want to book me too. Working together has to be a mutually beneficial, win-win situation.
Adam: What advice do you have for those interested in becoming influencers?
Deetranada: Be you. Everyone can tell when you’re not genuine. If there isn’t a real love and passion for what you do, then don’t do it! How well you perform in a particular field is reflective on your overall happiness, peace of mind and well-being.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Deetranada: I think the biggest misconception when it comes to influencers or rappers like myself is that we’re constantly being stereotyped as putting out negative content of explicit language and endorsing violent lifestyles. When in reality, most influencers/rappers advocate for greater social awareness and change. There is so much beauty in the art form of self-expression but most people are too blind to see it because of prejudgments and aren’t willing to open their minds, to see this type of music as a creative outlet in bringing about a positive social change.
Adam: What has being an influencer taught you about branding and marketing?
Deetranada: Being an influencer has taught me that when it comes to branding and marketing people like authenticity and consistency. If the masses see that you’re true to yourself…you can rest assure to keeping and growing your fan base. It solidifies your place in the industry. That’s been the biggest thing I have learned through this whole experience.
Adam: What are your hobbies and how have they shaped you?
Deetranada: My only hobby is music. I live and breathe it. From writing, performing, watching music documentaries, studying other artists and genres, everything I do pertains to music. As far as what has shaped me, experience has been my best teacher. It is events in my life (good and bad) that has inspired me to learn how to cope, express my emotions and rap.
Adam: Who or what have been the biggest influences in your life and how do you pay it forward?
Deetranada: If it wasn’t for rapping, I wouldn’t know how else to truly express myself and show my emotions in a healthy way. I have been told that my words have touched so many people and inspired so many artists in their lives. If I can encourage and make a difference in this way, I want to continue to utilize my talent and influence to create a ripple of good in the world.