Have you visited your nearest mall or shopping center at the time of an occasion or even on a regular sale day? You have noticed that you surrounded by a pool of creativity. Then you encounter various unique ways of promotion of the products and services and see never before ideas that grab major attention. It is this thought of delivering something innovative with a touch of creativity behind the strategy to “sell” and make a space for the brand in the mind of the targeted audience. Innovation that catches people imagination as well as reinforces organization’s image is proving to be worthwhile.
Now, the question arises that “what is Business Creativity and Innovation” &
Innovation is applied creativity and is tied in with utilizing new thoughts and crisp intuition to discover better approaches to creating value for individuals. Like social media platforms, consumer products, advertising and PR, movie franchises etc.
Business advancement is tied in with applying innovation with a hint of creativity to challenge and openings that work with your organization’s vision and strategy. It’s about making client esteem that likewise benefits your organization’s main concern.
“Why is it essential for businesses?”
Nowadays, it’s imperative for all organizations, including start-ups and medium-sized ones, to take part in creativity and innovation in light of the fact that simply continuing to sell the similar products and services prompts a deadlock. Technology is changing too quickly, and overall rivalry is excessively solid, making it almost impossible to just attempt and ride business as usual.
If you don’t want to lack behind in the race of giving your best shot every day or even if you don’t want your customers or clients to have betrayed you then you just need to remain on top of trends and simultaneously find better ways of delivering value to your customers or clients.
The art and craft of utilizing innovation and creativity will give business pioneers with the insights and tools they need to make their companies the top notch leading-edge, high-rated stars of their enterprises.
How to embrace a “Creative Culture” straight from the “Minds of Leaders”?
Peter F. Drucker, known as the father of management reminds us the capacity to “get the right things done”. This, as a rule, includes doing what other individuals have ignored and also maintaining a strategic distance from what is inefficient. Insight, imagination, knowledge, and learning may all be squandered in an executive job without the obtained propensities of mind that shape them into results.
Drucker recognizes a number of practices fundamental to business adequacy that can—and should—be aced:
· in Managing time
· Selecting what to contribute to the organization
· Knowing where and how to mobilize strength for best impact
· Setting the right needs
· Knitting every one of them together with viable basic leadership
· Doubt everything to test your present point of views
· Probe the conceivable to investigate alternatives around you
· Diverge to create numerous new and energizing thoughts, regardless of the possibility that they appear to be ludicrous
· Converge to assess and select the thoughts that will drive leap forward outcomes
· Re-evaluate Determinedly. No thought is a smart thought until the end of time. What’s more, did we specify Re-evaluate? Perseveringly
IDEO, the most admired, award-winning design is an advanced organization that brought the world the Apple mouse, the Palm V, Polaroid’s I-Zone moment camera and many other front line commodities and services uncover its conscience for cultivating a culture and process of non-stop development towards innovation and creativity. Some of their problem-solving method includes:
· Cultivates an atmosphere helpful to freely communicating thoughts
· Breaking the guidelines, and liberating individuals to outline their own workplaces
· Attention on team cooperation that produces endless breakthroughs, energized by the consistent give-and-take among individuals prepared to share thoughts and reap the rewards of team process
· Carefully watching the behavior or anthropology/ “human sciences” of the general masses who will be utilizing a commodity or service
· Brainstorming with high-vitality sessions concentrated on substantial outcomes
· Quickly prototyping thoughts and outlines at all times
· Cross-pollinating to discover solutions from different fields
· Taking risks and fizzling your approach to progress, Building a “Greenhouse” for development
· IDEO has made an extreme, speedy turnaround, conceptualize and-construct process named “the Deep Dive.”
Making a culture that promotes the generation and execution of thoughts are viewed as essential to maintaining innovation, creativity, change, and development. Managing individuals in the development and use of proper leadership skills are viewed as an integral part of this process and in addition the organizational setting, company structure, resource provision and working methodology.
The key question is ‘How can a Leader practice to Develop and Sustain Creative Environment in Organizations’?
Here are some live examples of fostering Creativity and Innovation at all levels:
1. The worldwide head of “Sandoz” Jeff George, has made Sandoz an exceedingly sought after culture for worldwide talent. He makes a special effort to recruit, recognize and acknowledge and appreciate individuals. Colleagues working with him consider their experiences as best in the professional career. George drives business comes about in light of the fact that he makes an extraordinary culture. He gets some of his balance by contemplating to re-establish mindfulness and clearness. Remarking on his training, “he stated,
“I have a tendency to be vivacious and driven. Meditation encourages me to bring my entire self—drive and heart, passion and reason—to all that I do and into every interaction with my groups”.
2. Marc Belton and Mark Addicks, chief marketing officer at “General Mills” have had a long, successful, highly innovative and creative partnership at “the Mills” a major element of their continued growth and contribution.
“They talk about remaining associated with a feeling of reason, creative partnership, the benefit of taking in and increasing point of view from pioneers in different ventures”.
3. Steve Piersanti, founder, and president of “Berrett-Koehler” (BK) established his company on a stewardship model when during the recent 2 decades many publishing companies have shut their doors, his company has been flourishing. He clarified,
“When you pick the setting of stewardship, the language of the model impacts your whole perception from how you make choices about what books to publish to how you regard all the stakeholders”. Stewardship unites individuals around a common purpose and a spirit innovation created by a serious desire to serve in new ways.
4. Ben Rattray, founder, and CEO of “Change.org” also incorporate innovation and creativity into its business structure which is an online petition platform empowers 100 million and above people worldwide to start campaigns, support rally and work with decision-makers to drive change in their communities.
“He encourages in order to craft a space for innovation and creativity, companies should shape specific, devoted teams that are cordoned off to work on new initiatives- he calls them “ring-fenced” projects- who have the flexibility to move rapidly and execute against new objectives”.
Innovation and creativity address ways of doing things better and differently. One of the fundamental moves all organizations should be thinking about: how to think creatively, keeping in mind to innovate and differentiate the brands. Leaders need to flourish and lead in a world of accelerating change.
1. Break the Myth– Leaders need to understand that creativity is not restricted to one or a handful rather it should pervade the entire organization because creativity comes from anywhere from any person it’s just the way how well someone thinks. Similarly, leaders try to make each person of their organization realize that innovation is a team play where every individual’s contribution matters the most. This collaborative abundance mentality carries a clear sense of goal and the outcome to the larger goal.
2. Clear Vision- The objectives of the company need to be able to explain to the employees by the leaders and guide them how they fit into it.
3. Give Time, Space and Environment to Nurture Creativity– Create a healthy environment that enables people to think, to imagine beyond the regular stuff. Try to flourish your leadership skills by timely keep on motivating people to think out of the box on a daily basis and make a time policy for that so every individual need to devote 15-20% of their time on brainstorming to innovate ways that align with organizational goals.
4. Ask for Ideas– To support creativity and innovation one must create an internal process and ask your staff to pitch their ideas over there within a limited timeframe.
5. Perks for the Good Work- In return, incentives should be provided by the company to encourage the good work.
6. Hire the Gems and Provide Guidance– Another important factor is to hire such people that can prove to be an asset to the organization and have an entrepreneurial spirit. Who knows how to see it through or mould the collected ideas, support, encourage and give advice to other teammates who pitched the ideas.
7. Give Freedom to Create, to Develop– Give your employees enough time and space to feel more comfortable and evolve better ideas. To form small units who are dedicated to creating and implementing new solutions and to meet immediate goals effectively.
8. Encourage in-person Relationship– Believe in developing an in-person relationship apart from e-communication because some of the well-thought ideas and best discussions come from sharing it lively with somebody.
9. Learn to Keep yourself Update and Upgrade– Leaders who want to lead their employees to new heights need to invest in learning and to promote it throughout the organization by cooperation, slowing down the process and encouraging opinions.
10. Encourage to Learn from Mistakes and Welcome Novelty- With creative considering and new thoughts definitely come a specific level of hazard taking, however, it’s critical to grasp this as opposed to fear it. At the point when colleagues chances and misunderstand things, make sure to tell them that you endure the mistake and urge them to gain from it. In case you’re too fast to castigate staff for thoughts that turn out badly, they’ll be probably not going to advance future thoughts inspired by a paranoid fear of bombing once more, which implies a lot of incredible thoughts could go to squander. Concentrate on useful feedback and continuous learning and your team will rapidly make sense of that with some precisely computed hazard, their new thoughts can, in any case, spring up.
11. Be Appreciative- The behavior of a good leader makes a huge difference as it can do much to challenge and inspire the creative work in progression. Mark Addicks of “General Mills” believes that people are highly attuned to management’s engagement and attitude toward a project. He noted that the way in which a leader asks a question can move a team very optimistically.
Any organization whether start-up or corporate would love to embrace a leader having the above characteristics.