Imperfectly Perfect

Your brand story, in all its imperfect glory

Kintsukuroi- The Japanese art of repairing with gold such that the break is visible thus making the piece more beautiful than before

Best student, ideal employee, perfect parent. Or is it perfect nose, ideal figure, best job? We are very adept at ‘perfecting’ everything about and around us. But who is to define and who is to decide?

As we proceed to craft, tell and hone our brand stories, we carefully choose to highlight our key features- those demonstrated strengths and unique talents. Yes, they are important and will be admired but will not do much to help us emotionally connect or stay memorable and like-able.

What we believe weakens our brand and what we try to hide and mask- our flaws, vulnerabilities, fragilities are those very things that go on to strengthening it, making us more personable, approachable and human. It is our imperfections and how boldly we choose to deal with them and how authentically we express them that inspires others.

The things that crack us, the way we allow the light to seep through those cracks and finally how we choose to fix those cracks are all very much part of our brand story. They divulge a detail, a vulnerability, a strength like little else.

No one wants yet another facade of perfection or a super being who can be admired from afar. This is the time to welcome those scars, harness their power and celebrate being imperfectly perfect. It is in acknowledging, embracing and communicating the precious gaps and cracks that we make ourselves more refined, more unique and more valuable!

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.