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“I put all my energy, heart, money into starting my company and giving up was never an option.” with Jennifer Yen and Phil Laboon

I put all my energy, heart, money into starting my company and giving up was never an option. I knew I fell on hard times but I never gave up because I believed in the quality of our products and I knew that if people tried them, they would love them. I had the pleasure of […]


I put all my energy, heart, money into starting my company and giving up was never an option. I knew I fell on hard times but I never gave up because I believed in the quality of our products and I knew that if people tried them, they would love them.

I had the pleasure of interviewing Jennifer Yen, founder of Purlisse. Jennifer started her career on the hit TV Show POWER RANGERS and now she saves complexions with her award winning beauty line, Purlisse. Jennifer Yen is a single mom who has a goal: to share the Asian Beauty Secrets that cleared up her skin while she was a Power Ranger; the show destroyed her skin! Now women can fall in love with their skin again from tried and true Asian remedies that date back 1000s of years. Going back to her roots and her Grandmother’s Asian beauty secrets, Jennifer was able to improve her skin and her confidence.


Thank you so much for joining us! Can you share your story of Grit and Success? First can you tell us a story about the hard times that you faced when you first started your journey?

We launched Purlisse in January 2008 and within 10 months we were faced with the Great Recession. Our sales came to a hard stop during the recession and we struggled for many years.

Where did you get the drive to continue even though things were so hard?

I put all my energy, heart, money into starting my company and giving up was never an option. I knew I fell on hard times but I never gave up because I believed in the quality of our products and I knew that if people tried them, they would love them.

So how did Grit lead to your eventual success? How did Grit turn things around?

The rise of social media, direct to consumer and the explosion of subscription beauty boxes really helped create awareness and get our products in the hands of beauty enthusiasts in a super effective way.

So, how are things going today? 🙂

Today, thankfully we are thriving and growing. And I just created my second company, YENSA beauty, which is a Superfood cosmetic.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The not so funny mistake (haha) I made was not negotiating properly with our suppliers. The lesson here is that we overpaid unnecessarily but what I learned is not to work with our past suppliers again!

What do you think makes your company stand out? Can you share a story?

The origins and why I started my companies is what makes us stand out. I’m a former TV villainess. I use to fight Power Rangers on TV and had to spend 15 hours a day in heavy makeup and this wrecked my skin. I tried everything and nothing worked and that is when I re-discovered my grandmother’s Asian beauty rituals and inspired me to create Purlisse beauty.

While I was pregnant with my daughter in 2014, I was fatigued and once again faced with problematic skin. My mom was nourishing me with Black Superfoods, which made me feel healthy and energetic again and my skin was radiant. And it was during my pregnancy that sparked my idea for YENSA beauty, the superfood cosmetic.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

I believe in giving your brain a break, even if it’s for 2 days. I just got back from a few days in Hawaii and when I returned home, the next morning I woke up with new products ideas and inspired to execute on them.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

My family. My mom and dad help take care of my daughter while I’m at work and my sister in law manages our production and supply chain.

How have you used your success to bring goodness to the world?

I’m always believed in supporting women and now our entire team consists of hardworking women. I’m proud to say that we are a woman owned company, creating beauty products for women. I’m excited for YENSA’s new product launch on International Women’s Day. Stay tuned!

Based on your experience, can you share 5 pieces of advice about how one can develop Grit? (Please share a story or example for each)

1. You will fail but it’s what you learn from this and how you get back up that matters.

2. The world is changing faster than ever and never be comfortable

3. Be adaptive and always be reinventing

4. Get comfortable with becoming great at sales.

5. When I think I’m doing amazing, I bring myself back to the days when I was struggling and almost lost everything.

How can our readers follow you on social media?

@jenyen1 @purlisse @yensabeauty

Thank you so much for joining us!

About the Author:

Phil Laboon wants to live in a world where actions speak louder than words, people shout their stories from roof tops, and where following one’s passion is the norm. As a serial entrepreneur and investor, his personal and professional life has spotlighted in hundreds of publications such as People Magazine, Rueters, Forbes, Inc, HuffingtonPost, and CBS This Morning. Phil also writes a regular, nationally syndicated column on the subject of how great leaders build great companies. When he’s not building memorable brands or launching exciting startups, you can find him backpacking exotic countries looking for new inspiration and challenges. If you would like to book Phil for an entertaining speaking engagement about inbound marketing or growing a business, he can be contacted HERE.

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