“I learned no matter how hard times get, you always have to keep your head up high”- Julio Martinez

Entrepreneur and Co-Founder of Press Works Media.

What’s your backstory?

I grew up in a small town called Grandview, WA. Growing up we didn’t really have much, but we always had food on the table. My mother would work long nights and come home early mornings while my father worked at a warehouse.

After middle school we moved to Kennewick, WA. I did my 4 years of high school and graduated. Soon after I studied business at Columbia Basin College, I was there for a semester then dropped out.

I hated every second of college, it just wasn’t for me. I had 2 part time jobs in the mall earning little money, I knew I had to make a change. A good friend of mine Josue Arteaga was in the PR business which I knew little about.

One day I asked him “How can I do what you do?” and he explained to me that it would take a lot of learning and work to be able to even start. I was ready to make that change. I wanted it bad, I was willing to do whatever it took just to be apart of it.

He introduced me to his friend and colleague Ulyses Osuna. I started to study him and realized he had made a name for himself in the PR world, so I knew I had to work with him. I let him know that I wanted in and I am willing to earn it. I was ready to bleed for it because I knew it was a huge opportunity.

I didn’t even care about the money because I knew if I learned enough and proved myself to him then I could get a spot on the team. Which I did. Recently I Co-Founded Press Works Media, it is a great package for people who are barely starting out or for people who simply need more press.

I know this is not an easy job. What drives you?

Every single day I think of all the things that I can accomplish which drives me to work that much harder and reach my goals. I really believe this is the only path for me so this has to work out, failure is not an option.

The idea of working on my own time and not having to take orders from someone really pushes me to work hard all day long.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? What lesson did you learn from them?

My good friend Josue Arteaga always teaches me new things and pushes me forward. Whenever I have questions he is sure to answer them and help me out along the way. My family supports me which is a big help, knowing they have my back is a great feeling while I’m under a lot of pressure.

I learned no matter how hard times get, you always have to keep your head up high and be confident that things will work out if you put the work in.

How do you push through your worst times?

When times are rough I like to think about the bigger picture, what I want to accomplish the most and it calms me down. Going for long drives when I am feeling stressed usually clears my mind and helps me think. Listening to music also helps me think and keep a clear mind.

Everyone deals with hard times differently, but it is very important to find what works for you. Find out what helps calm you down, something that will take the stress away.

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