“I had no idea that a passion project would turn into multi-million dollar business.”- Humble Beginnings with Zachary Dempsey

Founder of Slogan Social

What’s your backstory?

I grew up in Vancouver, Canada and was a pretty regular kid. I had no idea what I wanted to do after high school, then in grade eleven I was introduced to social media and started my business, Slogan Social. Honestly, I focused so much on growing my business that I almost didn’t graduate. After high school I focused full-time on Slogan Social, trying to expand and grow as much as possible. I had no idea that a passion project would turn into multi-million dollar business. People thought I was crazy in high school for working 10 hours a day, every day, but it didn’t feel like work to me.

I know this is not an easy job. What drives you?

Honestly, I don’t look at my job as work. I’m really passionate about what I do and I find it easy to dedicate my time towards it. The key is finding something that doesn’t feel like work to you, because thats how you can feel most successful within yourself and your business.

So what exactly does your company do?

We help manage small influencers and brand campaigns. A lot of what we do is influencer marketing. Our team creates and oversees content for influencers, as well as manage their advertising. We drive hundreds of millions impressions towards different brands and influencers.

Is there someone who made a big difference in your life who helped you get to where you are today? What lesson did you learn from them?

My family has shaped who I am. They gave me the
freedom to make my own choices throughout childhood, and I know it has helped
me become an entrepreneur. They supported me from the beginning, even when they
didn’t quite understand what my job was. Through that I learned to give my
employees autonomy and independence. It’s so important because now my team is
capable of solving problems quickly and efficiently, and we can work together,
rather than in an hierarchical fashion.

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