Community//

I Gotta Feeling

You can't get to wonderful without passing through alright. -Bill Withers

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team, and though they are reviewed for adherence to our guidelines, they are submitted in their final form to our open platform. Learn more or join us as a community member!
I gotta feeling thrive global

I believe that the most important brands in the world make us feel something.

These rare companies, organizations, NGOs, startups, B Corps — have something to say.

They have something to change.

These brands have a reason to exist and over and above profit — they have a purpose.

When you stumble upon these rare brands who own their all-encompassing purpose, they make you feel warm and tingly inside.

They expand our hearts. They extend our awe.

These rare brands move us to be part of the change.

These crazy companies compel us to be part of purpose.

Purpose is an incredibly powerful thing.

It provides the strength to fight the impossible.

The most important brands in the world are alive.
They are human.
They carry our burdens.
They bare their souls.

We love the products they make but love their progress towards potential even more.

We’re proud of them.
We respect them.
We love them.

And in recessions and downturns, we rally around them.

How do you personally build a purpose-driven brand?

Start by finding a problem you care about.

Start by asking:

Does it matter to you?
Does it matter to your customer?
Is it good for the planet?
Is it good for the human?

Then start solving it.

What’s your favorite purpose-driven brand?
What’s a brand that you can’t live without?

Do share!

Xoxo
Kalika

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

“Clarify the profound difference your brand makes in a life, a community, or even the world” with Dan Salva and Chaya Weiner

by Chaya Weiner
Community//

“Be Transparent.” with Fotis Georgiadis & Paige Arnof-Fenn

by Fotis Georgiadis
Community//

Joel Clark: “Helping People Connect & Belong”

by Ben Ari

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.